Director of Global Branding
, Flowserve Corporation
possesses more than 20 years of experience in brand strategy, development, implementation and management, marketing, communications, and agency management. As Director of Global Branding for Flowserve, Ms. Franklin leads all policy standards and strategic planning for the company's global branding strategies and agency management activities.She
directed the team that designed, built, implemented and managed the company's first centralized, integrated global communications function.She
also led the company's image creation, brand architecture, brand promise, expression, tagline, culture elements, and all other aspects of building the company brand. Ms. Franklin's
work in brand development, marketing and communications has won numerous industry and design awards, including IABC's Award of Excellence for Branding Strategy and Internal Communications Programs as well as recognition in several published articles including B@B Magazine online. Marilyn Franklin
possesses more than 20 years of experience in brand strategy, development, implementation and management, marketing, communications, and agency management. Ms. Franklin is an appointed member of the American Business Media Leadership Council, and has served on the board of directors for the Business Marketing Association, Dallas chapter.A member of the International Association of Business Communicators for many years, she served on its Washington, DC Chapter board of directors in several capacities.She is a member of the Institute for the Study of Business Markets, the Communications Executive Council, the Marketing Leadership Council, and past member of Digitas Internet Marketing Strategy Consortium and the American Institute of Graphic Arts .