Green Light® thinking, a term coined by author and Seattle-based creativity consultant Marilyn Schoeman, "is putting your foot on the gas and moving forward; it implies you're already in motion, and usually leads to a win-win outcome," as she explains it.
"The opposite approach to problem-solving is Red Light thinking, which is putting on the brakes, screeching to a halt, and raising doubt that there will ever be motion.
Nobody wins; nothing is accomplished.
"In today's world, Red Light thinkers tend to disappear fast," says Schoeman, an active member and former president of the American Creativity Association.
You need to show them symbols or concepts they're familiar with that might have seemed risky at the outset but in fact were successful," Schoeman
"Also, consider presenting three designs in descending order of riskiness.
Because the first one you show is really 'way out' and the second less so, by the time the client sees the third one, it's likely to feel safe even though, by itself, it may be out on the edge.
"Another way to address or accommodate client concerns is to brainstorm new ways to approach a presentation," Schoeman
problem-solving product, The Idea Activator BOFF-O!® (Brain On Fast Forward), has generated solutions to an array of challenges faced by a range of organizations.
BOFF-O triggers ideas/questions such as the following:
says the key is to think about various ideas and determine whether it fits or, in a particular case, doesn't apply.
"Green Light thinking first gives you confidence and courage, and then a strategy-a style of thinking-so that you're better prepared, more flexible, more versatile, and more creative in every aspect of business."
points out, "The same style of thinking can be applied to your entire life.