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Montclair, New Jersey,07042
Vol. 1: â€œBig Bold Business Advice from New Jersey Women Business Ownersâ€�
Maria Cucciniello, The Hip Event, LLC, www.thehipevent.com, Special Events and Lifestyle Marketing
Verasoni's CEO on Luxury Brands & Social Media - Verasoni Worldwide
Maria Cucciniello, chief executive officer of The Hip Event, a Montclair-based public relations and special events company, said the right use of social media can amplify the impact of exclusive, invitation-only events that luxury brands host for their best customers.
Cucciniello, who did public relations for Neiman Marcus at The Mall at Short Hills, and Hugo Boss, recently organized an event at Teterboro Airport for Paul Miller Bentley of Parsippany that gave selected Bentley customers a chance to see rapper/fashion designer Sean "Diddy" Combs' new Bentley Continental GT, and tour luxury jets operated by XO Jets. "You really have to combine what we call the on-the-ground piece, the events piece, with the social-media piece," Cucciniello said. "Everything we do on the ground, we then give it legs with the social-media piece, whether it's live video blogging or a video stream of the event," she said. And an aspirational Facebook friend of a brand could indirectly lead new customers to the brand, Cucciniello said. "Even though I might not be able to afford the brand, I might have six friends in my network that can afford it. "That's the beauty of the social network," she said.
Maria Cucciniello : The Hip Event
Maria Cucciniello Maria Cucciniello is founder and CEO of The Hip Event, a full-service public relations, event planning, and lifestyle marketing agency specializing in fashion and beauty; hospitality, dining, and nightlife; entertainment and media. The Hip Event creates market driven integrated marketing campaigns that blend publicity promotions and product placement strategies to target markets in both traditional and non-traditional ways through grassroots efforts, crafting strategic partnerships, aligning clients with celebrities and facilitating community relations. Maria graduated top of her class earning a degree in Fashion Marketing from The Art Institute of Philadelphia in 1999, where her love of all things fashion and the fast-paced world of PR were fueled by several internships including Philadelphia Style Magazine, Strawbridge's and Neiman Marcus. During this time Maria was also actively involved as a junior member of The Fashion Group International, INC. After graduation, Maria began work as the Assistant to the Director of Special Events and Public Relations at Strawbridge's before pursuing a career as a freelance public relations professional. She quickly found her niche in Philadelphia, gaining a reputation as go-to girl for nightclub promotions and publicity. During this time, she honed her skills in special events management and planning spearheading fashion show productions, product launches, restaurant and nightclub openings as well as revitalizing established venues. Maria successfully executed countless grassroots marketing campaigns gaining media exposure for an array of clients. Soon thereafter, Maria accepted a position at Hugo Boss, Fashion Works Incorporated as the PR and Marketing Manager overseeing seven locations in New Jersey, New York, and Pennsylvania where she concentrated on the fashion industry. Prior to founding The Hip Event, Maria served as the Public Relations Manager for Neiman Marcus in Short Hills for more than four years. Under her direction, the store engaged in countless non-profit, community and charitable organizations such as The Susan G. Komen Breast Cancer Foundation, North Jersey Affiliate and The New Jersey Performing Arts Center. Maria has worked with key editors and producers in top level media and was features on "Extra" on two different occasions for her expertise in beauty, fashion, and jewelry, as well as her keen sense of style.
special events management : The Hip Event
The UCW Magazine | The UCW Magazine and Radio Show features some of the most inspirational people from entertainment,sports,media,business and more | Page 13
THE HIP EVENT - MARIA CUCCINIELLO
Maria Cucciniello is founder and CEO of The Hip Event, a full-service public relations, event planning, and lifestyle [...]
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