"Because of their speed, power, and real-time effects capabilities, the new Avid Media Composer Adrenaline systems have really enhanced our workflow," said Marcos Obadia, senior vice president and general manager at Discovery.
team are flexing the full power of their systems and integrating them into a complex workflow that involves a wide range of Avid products - from our HD finishing solution, Avid|DS HD, to industry-standard editing systems like Avid Symphony.
is a textbook case of how these tools can be used to serve multiple functions in a deadline-intensive, high-capacity facility."
, the Media Composer Adrenaline systems have provided the production team with a powerful, versatile, and uniform nonlinear editing platform for acclaimed documentaries and entertainment shows on the flagship Discovery Channel, Science Channel
, Animal Planet, Travel Channel, and HD Theater - a 24-hour, high-definition outlet launched last year.
When weighing his
decision to upgrade Discovery Production Group's
nonlinear editing systems - a move that coincided with the facility's migration from Mac OS to Windows - Obadia
conducted a thorough assessment of available products on the market.
Ultimately, he chose Avid Media Composer Adrenaline systems because they represented the most sophisticated, reliable, and future-proof solution for Discovery's production needs.
"The fact that Avid
designed a product from the ground up gave us great comfort," said Obadia