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Last Update

2007-11-18T00:00:00.000Z

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Background Information

Employment History

Project Director

IEG LLC

Manager of Retail Industry Development

American Express Company

Affiliations

Director
PGA TOUR Inc

Education

B.S.

American University

M.B.A.

Northwestern University's Kellogg Graduate School of Management

Web References (5 Total References)


Marci WeinbergProject ...

www.sponsorship.com [cached]

Marci WeinbergProject Director, IEG Advisory Services

Marci is a project director for IEG Advisory Services which understands what your current and potential sponsors are looking for while helping properties package opportunities for maximum effect, as well as sell and renew corporate partners for long-term profitability.
Marci brings comprehensive knowledge of both sides of the sponsorship equation, advising sponsorship sellers as well as corporate sponsors in maximizing opportunities.Prior to joining IEG, Marci was the director of the PGA TOUR's publishing program where she created activation programs to help corporate sponsors leverage their sponsorship investment including Buick and Charles Schwab.The programs included on-site, retail and on-line components.
Marci previously held a position on the sponsor side of the relationship as the manager of retail industry development for American Express.Charged with maximizing the company's sponsorship investment while demonstrating relevance in the retail industry, Marci worked closely with associations including the National Retail Federation and the International Mass Retailers Association.
Marci received a B.S. from American University and earned her M.B.A. at Northwestern University's Kellogg Graduate School of Management.


Marci Weinberg - Project ...

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Marci Weinberg - Project Director


Education

beta.usatriathlon.org [cached]

Adding Value to Your Sponsorship Offering - Marci Weinberg, Project Director, IEG Advisory Services


Adding Value to Your Sponsorship Offering ...

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Adding Value to Your Sponsorship Offering - Marci Weinberg, Project Director, IEG Advisory Services

...
MARCI WEINBERG specializes in creating win-win corporate sponsorship strategies for properties of all types.She analyzes what organizations have to sell, bundles those assets into marketable packages and counsels clients on how to implement the new strategy.
Marci's recent clients include Boston Museum of Science, Emergency Nurses Assn., Golf Course Superintendents Assn. of America, Orange Bowl Committee, Royal Ontario Museum and United Negro College Fund.Marci's past experience provides her with comprehensive knowledge of both sides of the sponsorship equation.Prior to joining IEG, she was the director of the PGA TOUR's publishing program, where she created activation programs to help corporate sponsors such as Buick and Charles Schwab leverage their sponsorship investment.The programs included on-site, retail and online components.
Before PGA TOUR, Marci served as manager of retail industry development for American Express.Charged with maximizing the company's sponsorship investment while demonstrating relevance in the retail industry, Marci worked closely with associations including the National Retail Federation and the International Mass Retailers Assn.
Marci received a B.S. from American University and earned her M.B.A. at Northwestern University's Kellogg Graduate School of Management.


Marci Weinberg - Project ...

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Marci Weinberg - Project Director

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