Adding Value to Your Sponsorship Offering - Marci Weinberg, Project Director, IEG Advisory Services
specializes in creating win-win corporate sponsorship strategies for properties of all types.She
analyzes what organizations have to sell, bundles those assets into marketable packages and counsels clients on how to implement the new strategy.
Marci's recent clients include Boston Museum of Science
, Emergency Nurses Assn.
, Golf Course Superintendents Assn. of America
, Orange Bowl Committee, Royal Ontario Museum
and United Negro College Fund
.Marci's past experience provides her
with comprehensive knowledge of both sides of the sponsorship equation.Prior to joining IEG, she was the director of the PGA TOUR's publishing program, where she created activation programs to help corporate sponsors such as Buick and Charles Schwab leverage their sponsorship investment.
The programs included on-site, retail and online components. Before PGA TOUR, Marci served as manager of retail industry development for American Express.
Charged with maximizing the company's sponsorship investment while demonstrating relevance in the retail industry, Marci
worked closely with associations including the National Retail Federation
and the International Mass Retailers Assn. Marci received a B.S. from American University and earned her M.B.A. at Northwestern University's Kellogg Graduate School of Management.