Vice President and Divisional CIO for Sony Pictures Home Entertainment
Marcela Bailey is the Vice President and Divisional CIO for Sony Pictures Home Entertainment, a multi-billion dollar division of Sony Pictures Entertainment (SPE).
In her current role, Marcela oversees the Global Information Technology (IT) strategy and direction that supports and enables the Home Entertainment business operations, including Sales, Marketing, Manufacturing, Distribution, Business Intelligence, Finance and Digital functions.
Marcela has over 21 years of entertainment industry experience at SPE, holding various management and leadership roles in Accounting, Customer Service, Sales, and Operations, and IT.
Her rich experience in tactical execution, management processes and strategic planning has lead to her heading many strategic initiatives, company projects, start ups, and departments.
Marcela's strategic vision, aligning business and IT, integrating business processes with technology, continues to provide direction for Sony's
Home Entertainment and the IT organization.
vision is to evolve the IT group's strength as an integrated and collaborative global team to provide innovative methods of adopting and adapting technology towards the attainment of the SPHE Division's
With the tight IT/Business alignment in place, Marcela's team has been able to repeatedly provide high value, quality and delivery across the worldwide SPHE division through continuous improvement and use of "best of the best" practices.
Marcela holds a bachelor's degree in Business Administration with an emphasis in International Business from Loyola Marymount University and a Masters degree in Business Administration in Information Systems and Operations Management from the University of Southern California.
Marcela serves as the Corporate Council Chair for the Los Angeles Unified Preschool (LAUP) non profit organization which helps expand early child hood education programs for families that could not otherwise afford them.
is also very active in Sony's
corporate diversity & inclusion program, SPECTRUM, and serves as the executive sponsor of the Latinos Unidos EBRG.
Marcela also serves on the board as Treasurer of the non-profit California Hispanic Corporate Council (CHCCLI) and is a 2010 Fellow and board member of the National Hispana Leadership Institute (NHLI).
has three happy and healthy young adults, Alex, Nikki, and Robert and lives with her
husband, Dan, in Los Angeles.