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This profile was last updated on 10/31/14  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Information and Marketing O...

Local Address: Gardena, California, United States
Hispanic Scholarship Fund
55 Second St. Suite 1500
San Francisco, California 94105
United States

Company Description: Founded in 1975, the Hispanic Scholarship Fund believes that the country prospers when all Americans have access to the opportunities a college education can...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • master's degree , Business Administration in Information Systems and Operations Management
    University of Southern California
  • bachelor's degree , Business Administration with an emphasis in International Business
    Loyola Marymount University
  • Masters degree , Business Administration in Information Systems and Operations Management
    University of Southern California
50 Total References
Web References
Marcela ...
hsf.net, 6 Jan 2014 [cached]
Marcela Bailey
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Marcela Bailey
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Marcela Bailey
Chief Information and Marketing Officer, Hispanic Scholarship Fund
Marcela is the Chief Information & Marketing Officer for the Hispanic Scholarship Fund (HSF). She is responsible for setting and executing the non-profit's nationwide technology, social media and digital marketing strategy. Her charter is to align HSF's vision and mission to enable a college education for every Hispanic household. By virtue of technology, Marcela works to drive the broad-based acquisition of individual donors and ignite stakeholder engagement via relevant media channels, two-way marketing and analytics with current scholars, prospective applicants, alumni and parents while continuing to provide value for HSF's fortune 500 corporate sponsors.
Prior to joining HSF, Marcela held the role of Vice President and Divisional CIO for Sony Pictures Home Entertainment, a multi-billion dollar division of Sony Pictures Entertainment. She oversaw the Global Information Technology strategy and direction that supported and enabled the Home Entertainment business operations, including sales, marketing, manufacturing, distribution, business intelligence, finance and digital functions.
Marcela has more than 20 years of experience in the entertainment industry, having held various management and leadership roles in accounting, customer service, sales, operations, and IT. Her rich experience in tactical execution, management processes, and strategic planning has allowed her to helm many strategic initiatives, company projects, startups, and departments. Marcela's strategic vision, aligning business and IT, and integrating business processes with technology, provided the direction for Sony's Home Entertainment, as it does the IT strategy at HSF. Her vision is to evolve an integrated and collaborative Technology and Marketing Team to provide innovative methods of adopting and adapting technology toward the attainment of HSF's strategic initiatives. With a tight IT/business alignment approach in place, Marcela was able to provide high value and quality delivery across the worldwide SPHE division through continuous improvement and use of "best of the best" practices, which will be critical in her new role at HSF.
Marcela holds a Bachelor's degree in Business Administration with an emphasis in International Business from Loyola Marymount University, and a Masters degree in Business Administration in Information Systems and Operations Management from the University of Southern California. She serves as the Corporate Council Chair for the Los Angeles Unified Preschool (LAUP), a non-profit organization that helps expand early childhood education programs for families that could not otherwise afford them. She was also very active in Sony's corporate diversity and inclusion program, SPECTRUM, and served as the executive sponsor of the Latinos Unidos EBRG. Marcela has been a board member of the LMU Latino Alumni Association since 2010. She also serves as President for the all-volunteer board of the non-profit California Hispanic Corporate Council (CHCCLI), is a 2010 Fellow and board member, and serves as Secretary of the National Hispana Leadership Institute (NHLI). She has three happy and healthy young adult sons, Alex, Nikki, and Robert, and lives with her husband, Dan, in Los Angeles.
My favorite quote is by Gandhi: "Be the change you wish to see in the world. I strive to live this mantra every single day, especially at HSF. - Marcela
National Hispana Leadership Institute
www.nhli.org, 17 Mar 2014 [cached]
Vanessa Cardenas | Marcela Bailey | 2010
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Marcela Bailey
Marcela Bailey is the Vice President and Divisional CIO for Sony Pictures Home Entertainment, a multi-billion dollar division of Sony Pictures Entertainment (SPE) . In her current role, Marcela oversees the Global Information Technology (IT) strategy and direction that supports and enables the Home Entertainment business operations, including Sales, Marketing, Manufacturing, Distribution, Finance and Digital functions.
Marcela has over 19 years of entertainment industry experience at SPE, holding various management and leadership roles in Accounting, Customer Service, Sales, and Operations, and IT. Her rich experience in tactical execution, management processes and strategic planning has lead to her heading many strategic initiatives, company projects, start ups, and departments. Marcela's strategic vision, aligning business and IT, integrating business processes with technology, continues to provide direction for Sony's Home Entertainment and the IT organization.
Marcela holds a bachelor's degree in Business Administration with an emphasis in International Business from Loyola Marymount University and a master's degree in Business Administration in Information Systems and Operations Management from the University of Southern California. Marcela serves as a corporate council member for the Los Angeles Unified Preschool (LAUP) a nonprofit organization which helps expand early child hood education programs for families that could not otherwise afford them.
National Hispana Leadership Institute
www.nhli.org, 17 Mar 2014 [cached]
Marcela Bailey
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Marcela Bailey
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Marcela Bailey Secretary Chief Information and Marketing Officer Hispanic Scholarship Fund
Marcela ...
chccli.org, 6 Mar 2014 [cached]
Marcela Bailey
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Marcela Bailey President Hispanic Scholarship Fund
by Marcela ...
chccli.org, 6 Mar 2014 [cached]
by Marcela Bailey
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by Marcela Bailey
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by Marcela Bailey
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Marcela Bailey
CHCCLI President
Posted inNews, Speaker Series | Leave a reply
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