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Wrong Marcel Didier?

Marcel R. Didier

Adjunct Professor

University of Dubuque

HQ Phone: (563) 589-3000

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University of Dubuque

2000 University Avenue

Dubuque, Iowa 52001

United States

Company Description

The University of Dubuque Theological Seminary was founded in 1852 to reach out to German settlers pouring into the Midwest at that time. The seminary provided theological education to those called to serve as evangelists and pastors throughout the Midwes ... more

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Background Information

Employment History


Preh GmbH

Adjunct Professor




University of Detroit


University of Dubuque

Web References (2 Total References)

NICC business instructor Marcel ... [cached]

NICC business instructor Marcel Didier has a storied childhood, a fascinating international business career and is a teacher who believes in the American dream: he's lived to tell the story despite challenges, setbacks, language barriers and wartime occupation.

Many corporations treat ethical standards like a necessary evil, a reluctant cost, much like earlier views of quality control," Didier said.
Didier suggested that a proactive stance toward ethical standards can increase profits, much like the situation that Nike faced in China. Nike was accused of using child labor to produce its expensive shoes. After initial denials about not having control over the Chinese factories, Nike decided to turn this into a proactive turn-around effort.
"Increasing sales and profits on its balance sheet reflects a wise decision," said Didier.
Now in his third semester as an NICC adjunct business instructor, Didier teaches Introduction to Business and Business Ethics classes. He also teaches part-time at the University of Dubuque, where he earned his M.B.A. in May 2008. He lives in Galena, Ill., and regards his workweek commutes to Dubuque and Peosta as nothing new considering his lengthy business travels internationally.
Didier's knowledge of culture, languages, an appreciation of freedom and free markets is influenced in part by the events of World War II. He directly experienced the war and the occupation of his Luxembourg homeland by a foreign army.
Didier was only a year old when the German army took control of Luxembourg and surrounding nations in 1940.
Marcel Didier remembers the day brightly and soon the promise of America beckoned the Didier family to emigrate.
After the end of World War II, his father Pierre worked for a motorcycle manufacturer (motorized bicycles) based in the Detroit, Mich., area. After several years working with the American manufacturer, the U.S. company lost interest in the European market. The change of heart served as a wake-up call to Pierre, and, after patiently waiting two years under the old country-quota system, his family came to the U.S. to live and work as permanent residents in 1957. In 1963, the family became American citizens.
Marcel earned his B.A. from the University of Detroit in 1963. From the time of his graduation and through the next three decades, Didier built an impressive international business career from the ground up. The Detroit Olympic Committee hired him for his linguistic talents during the city's bid to win the 1968 Olympics.
took over," Didier said. A series of international jobs followed. For eight years he traveled all of Latin America on behalf of a manufacturer of industrial equipment and set up a subsidiary in Brazil.
True to his philosophy of changing industry with each promotion, Didier accepted one more challenge. Instead of exporting, he chose to lead the struggling U.S. subsidiary of a German company, which was another "turn-around" in need of innovation and creativity.
intrinsic rewards, Didier said. "Language and cultural knowledge go hand in hand, for they provide the access to the subtleties that can enhance or destroy one's chances of success in a global marketplace. Although recent events may lead some to lose faith in the American dream and the free enterprise system that made it possible, American capitalism is the envy of the world. American capitalism is the only way to unleash human creativity and innovation to freely grow the economic pie, rather than to autocratically divide a static pie into ever-smaller pieces," Didier

Keyboards [cached]

Each retailer is looking for its unique look and layout," says Marcel Didier, president of Preh Electronics."The greatest thing for the reseller to understand is the flexibility they have in a layout.If they can program the keyboard so that it is intuitive, with tactile feedback for the user, and still offer quality, convenience and comfort, then it's easy for the reseller to satisfy the customer."

However, Didier predicts the keyboard of tomorrow won't be overloaded with peripherals."The trend is toward keeping the magnetic-stripe reader, one- or two-track smart card readers and providing open communications capability for other detached peripherals."
Adoption of the USB open communication standards is a necessary step, Didier believes, but not all agree.
Preh offers units, such as its MR128WX, with "twenty-some layers of programmability, with 128 key positions on each level," Didier says.
MC-128 keyboard from Preh.
Partner Tech provides resellers with its dirt- and spill-resistant membrane MMX keyboard matrix and KBD-100 control board to construct tailor-made configurations of up to 128 keys supporting 16 characters per key string.
Contact: Marcel Didier E-mail:

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