NICC business instructor Marcel Didier
storied childhood, a fascinating international business career and is a teacher who believes in the American dream: he's lived to tell the story despite challenges, setbacks, language barriers and wartime occupation.
Many corporations treat ethical standards like a necessary evil, a reluctant cost, much like earlier views of quality control," Didier
suggested that a proactive stance toward ethical standards can increase profits, much like the situation that Nike
faced in China.
was accused of using child
labor to produce its expensive shoes.
After initial denials about not having control over the Chinese factories, Nike
decided to turn this into a proactive turn-around effort.
"Increasing sales and profits on its balance sheet reflects a wise decision," said Didier
Now in his
third semester as an NICC adjunct business
instructor, Didier teaches Introduction to Business and Business Ethics classes.
He also teaches part-time at the University of Dubuque, where he earned his M.B.A. in May 2008.
lives in Galena, Ill., and regards his
workweek commutes to Dubuque and Peosta as nothing new considering his
lengthy business travels internationally.
Didier's knowledge of culture, languages, an appreciation of freedom and free markets is influenced in part by the events of World War II.
directly experienced the war and the
occupation of his
Luxembourg homeland by a foreign army.
was only a year old when the German army
control of Luxembourg and surrounding nations in 1940.
remembers the day brightly and soon the promise of America beckoned the Didier family to emigrate.
After the end of World War II, his
father Pierre worked for a
motorcycle manufacturer (motorized bicycles) based in the Detroit, Mich., area.
After several years working with the American manufacturer, the U.S. company lost interest in the European market.
The change of heart served as a wake-up call to Pierre, and, after patiently waiting two years under the old country-quota system, his
family came to the U.S. to live and work as permanent residents in 1957.
In 1963, the family became American citizens.
Marcel earned his B.A. from the University of Detroit in
1963. From the time of his
graduation and through the next three decades, Didier
built an impressive international business career from the ground up.
The Detroit Olympic Committee
hired him for his
linguistic talents during the city's bid to win the 1968 Olympics.
took over," Didier
A series of international jobs followed.
For eight years he
traveled all of Latin America on behalf of a manufacturer of industrial equipment and set up a subsidiary in Brazil.
True to his
philosophy of changing industry with each promotion, Didier
accepted one more challenge.
Instead of exporting, he
chose to lead the struggling U.S. subsidiary of a German company, which was another "turn-around" in need of innovation and creativity.
intrinsic rewards, Didier
"Language and cultural knowledge go hand in hand, for they provide the access to the subtleties that can enhance or destroy one's chances of success in a global marketplace.
Although recent events may lead some to lose faith in the American dream and the free enterprise system that made it possible, American capitalism is the envy of the world.
American capitalism is the only way to unleash human creativity and innovation to freely grow the economic pie, rather than to autocratically divide a static pie into ever-smaller pieces," Didier