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2016-07-25T00:00:00.000Z

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Wrong Marc Strachan?

Mr. Marc S. Strachan

Vice President Multicultural Marketing, North America

Diageo North America , Inc.

Direct Phone: (646) ***-****       

Email: m***@***.com

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Diageo

Diageo North America , Inc.

Lakeside Drive Park Royal

London, London NW10 7HQ

United Kingdom

Company Description

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Croc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and G ... more

Find other employees at this company (14,784)

Background Information

Employment History

Marketing Director

Ciroc

Managing Partner

S/R Communications Aliiance

USA Marketing and Strategic Initiatives

Brands

Affiliations

Board Member
Association of National Advertisers Inc

Board Member
ADCOLOR Inc

Web References (90 Total References)


"There is no such thing as ...

www.waltonisaacson.com [cached]

"There is no such thing as multicultural money," says Marc Strachan, vice president, Corporate Relations and Constituent Affairs, USA for Diageo-North America. Strachan emphasizes the perspective of a general marketer. "Am I getting my fair share of the consumer audience to drive business forward? If multicultural leads in consumption and economic, why shouldn't I go that way first? If I'm a general market agency, I don't want that revenue going out the door. So I get a few experts."

Strachan also feels multicultural agencies need to control the conversation around defining total market, particularly in regards to the inequity in business. He adds, "Agencies have to get more aggressive."


rolling out Business

www.rollingout.com [cached]

Marc Strachan, VP-Brand Marketing, Diageo


Is Total Market the end of the multicultural advertising agency?

www.blackenterprise.com [cached]

"There is no such thing as multicultural money," says Marc Strachan, vice president, Corporate Relations and Constituent Affairs, USA for Diageo-North America. Strachan emphasizes the perspective of a general marketer. "Am I getting my fair share of the consumer audience to drive business forward? If multicultural leads in consumption and economic, why shouldn't I go that way first? If I'm a general market agency, I don't want that revenue going out the door. So I get a few experts."

Strachan also feels multicultural agencies need to control the conversation around defining total market, particularly in regards to the inequity in business. He adds, "Agencies have to get more aggressive."


Decideware Agency Management Solutions Blog | Jennifer Nickle

blog.decideware.com [cached]

This interesting article recently published by Advertising Age discusses two presentations made at the 2015 ANA Financial Management Conference by Diageo's Marc Strachan and American Express Co.'s Eve Reiter to improve the overall relationship with between creative agency procurement and management.


This interesting article recently ...

blog.decideware.com [cached]

This interesting article recently published by Advertising Age discusses two presentations made at the 2015 ANA Financial Management Conference by Diageo's Marc Strachan and American Express Co.'s Eve Reiter to improve the overall relationship with between creative agency procurement and management.

...
The article outlines key strategies that Mr. Strachan and Ms. Reiter overviewed in their presentations which can improve procurement and management's working relationship.

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