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2017-01-04T00:00:00.000Z

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Wrong Marc Strachan?

Mr. Marc S. Strachan

Vice President On Premise Strategy and Multicultural Marketing

Diageo North America , Inc.

Direct Phone: (646) ***-****       

Email: m***@***.com

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Diageo North America , Inc.

Lakeside Drive Park Royal

London, London NW10 7HQ

United Kingdom

Company Description

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Croc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and G ... more

Find other employees at this company (15,110)

Background Information

Employment History

Radio Personality

Southern Cross Austereo Pty Ltd

Affiliations

Board Member
Association of National Advertisers Inc

Board Member
ADCOLOR Inc

Board Member
American Dance Theatre

Founder
The MAIP Alumni Association

Web References (95 Total References)


Board of Directors | Association of National Advertisers | ANA

www.ana.net [cached]

Marc Strachan Diageo


HME - Kudos and Success Stories

www.hurlockmarketing.com [cached]

Marc Strachan, VP, Multicultural Marketing, Diageo, North America


Marc S. ...

www.campaignlive.com [cached]

Marc S. Strachan Advertising news and opinion from international thought leaders | Campaign US

...
Marc S. Strachan Vice President, Corporate Relations and Constituent Affairs, Diageo, North America
Always thinking forward, and looking for new ideas, Marc Stephenson Strachan brings significant credentials to Diageo. Marc is currently responsible for the development of three-tier initiatives, which drive local market commercial, marketing and corporate relations programming. Marc also provides executive leadership and guidance to the national diaspora of constituents that have an interest in the Beverage Alcohol Industry. Marc has held positions as North America Vice president of On Premise Strategy and Multicultural Marketing, Director of Brand Marketing for Ciroc Vodka, and Tanqueray Gin, overseeing the USA marketing and strategic initiatives for the Brands. Marc's career combines over thirty years of agency and client management experience on a variety of levels. Marc began his career on Madison Avenue as a MAIP Intern at Compton Advertising (now Saatchi).
...
In addition to Chairing the Board of ADCOLOR, Marc also serves on the Board of the Alvin Ailey American Dance Theatre, where he is a member of the Executive Committee and Chair of the Development Committee. He is also a member of the board of the Association of National Advertisers (ANA).
Marc Strachan: 5 things I've learned about leadership
...
Marc Strachan: 5 things I've learned about leadership


An ANA (Association of ...

www.pi-consulting.com [cached]

An ANA (Association of National Advertisers) Multicultural and Diversity Conference heard the obituary from Marc Strachan, Diageo's vice-president of multicultural marketing for North America. "There's no such thing as a 'general market' strategy ...It's an old way of thinking.

...
Actually Mr. Strachan's biggest point was that multicultural marketing, far from dropping dead, is becoming a new norm, a default position. "If we do this right, multicultural marketing ... will be a part of our DNA. And we won't need a vice president of multicultural marketing".
Pi applauds the insight, and wishes Marc Strachan well with his self-appointed project of making his present job redundant.


Is Total Market the end of the multicultural advertising agency?

www.blackenterprise.com [cached]

"There is no such thing as multicultural money," says Marc Strachan, vice president, Corporate Relations and Constituent Affairs, USA for Diageo-North America. Strachan emphasizes the perspective of a general marketer. "Am I getting my fair share of the consumer audience to drive business forward? If multicultural leads in consumption and economic, why shouldn't I go that way first? If I'm a general market agency, I don't want that revenue going out the door. So I get a few experts."

Strachan also feels multicultural agencies need to control the conversation around defining total market, particularly in regards to the inequity in business. He adds, "Agencies have to get more aggressive."

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