New York-SirkTV, the largest in-dorm college television network, has set its Winter/Spring programming schedule, according to Marc Perez, President of Sirk Productions.
SirkTV (formerly the Zilo College Television Network) showcases original films and television content geared towards the college audience that is "inspiring, thought provoking and entertaining," said Perez
"'Fearless Music' is dedicated to showcasing up and coming stars in the music industry," Perez
We're dedicated to presenting programming students enthusiastically respond to and building a network outreach that institutions find invaluable," said Perez
In addition to helping schools fill a programming void, SirkTV helps advertisers fill a need in the out-of-home advertising space.
SirkTV works with major brands like the beauty products brand Tweezerman and USA Today
to directly reach the coveted student demographic with branded television content.
"It's a great way to reach young adults that are developing buying patterns and brand loyalties that will last them the rest of their lives," said Perez
SirkTV parent company, Sirk Productions
, also offers discounted production services to advertising clients.
"It keeps all the work in-house, giving our clients valuable savings and cost advantages," said Perez