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2014-03-28T00:00:00.000Z

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Wrong Marc Necker?

Marc Necker C.

Manager, Augmented Reality

Daimler AG

Direct Phone: +49 ***********       

Email: m***@***.com

Daimler AG

Mercedesstrasse 137

Stuttgart, 70327

Germany

Company Description

Daimler AG is engaged in developing, manufacturing, distributing and selling a range of automotive products, mainly passenger cars, trucks, vans and buses. The Company also provides financial and other services relating to its automotive businesses. The C... more

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Background Information

Web References (23 Total References)


Navigation and LBS | Telematics Update

analysis.telematicsupdate.com [cached]

Marc Necker, manager, augmented reality, Daimler, on Daimler's plans with augmented reality and how the technology can help the adoption of autonomous cars.

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Marc Necker, manager, augmented reality, Daimler, on Daimler's plans with augmented reality and how the technology can help the adoption of...


Marc Necker, manager, ...

analysis.telematicsupdate.com [cached]

Marc Necker, manager, augmented reality, Daimler, on Daimler's plans with augmented reality and how the technology can help the adoption of autonomous cars.

In this video from Telematics Munich 2013, Marc Necker, manager, augmented reality, Daimler, talks to TU's Jan Stojaspal about Daimler's plans with augmented reality (AR) and how the technology can help the adoption of autonomous cars.
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According to Necker, the new Mercedes-Benz S-Class already comes with Night View Assist, an infrared camera-based night-vision system, which highlights possible obstacles, such as pedestrians or animals, on a display in the instrument cluster.
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According to Necker, directions superimposed on a live picture of the driving scene cut down on driver distraction and make for a more intuitive driving experience.
"For us, augmented reality is an enabling technology," he says. "The two core elements are comfort and safety. Augmented reality is supposed to supplement these two core elements."
Ultimately, Necker expects AR to play an important role in reassuring early adopters of autonomous cars. "It's a huge step for a regular person to push the button for automated driving in the vehicle," he says. "People will be scared in the first place. ... Then we need to display in the vehicle what the vehicle is seeing and what the vehicle is thinking."
And he also sees augmented reality helping when the owner of an autonomous car needs to regain manual control. "For example, if he leaves the highway and automated driving ends, then we need to give control back to the driver, and we need to give a lot of information about the driving scene and the environment," Necker says.
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Marc Necker, Daimler


Telematics Update

analysis.telematicsupdate.com [cached]

Marc Necker, manager, augmented reality, Daimler, on Daimler's plans with augmented reality and how the technology can help the adoption of autonomous cars.


And Marc Necker, manager, ...

analysis.telematicsupdate.com [cached]

And Marc Necker, manager, augmented reality, Daimler, said that in-car augmented reality will soon be a reality in his company's vehicles - beyond basic head-up displays, which are already in use - and that the service will enhance the customer's in-car experience.

"We won't sell more cars because they are connected, but we will sell fewer cars if they are not," he said.
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According to Necker, passengers will need a great deal of reassurance that their self-driving cars know what they are doing. And augmented reality will be there to show them what the car is "thinking."
"This creates confidence and makes it look nice," Necker said.


According to the Augmented Reality manager ...

trafficsafe.org [cached]

According to the Augmented Reality manager at Daimler, Marc Necker, the industry is expecting massive growth in demand for the technology in the future and the Telematics Munich event provides an opportunity to discuss augmented reality with telematics specialists.

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