Our Work - Coca-Cola takes Photographer Mark Edward Harris and DigitalFusion around the World
...
Photography by Mark Edward Harris">
...
"Inside North Korea" by Mark Edward Harris
...
Coca-Cola takes Photographer Mark Edward Harris
...
Mark Edward Harris
Photographer:
...
With a vision to create a Portrait Wall - a photographic exhibit exemplifying some of the many individuals whose lives have been touched and improved through the work of The Coca-Cola Foundation, the Coke team contacted renowned travel and portraiture photographer Mark Edward Harris to consider the daunting project.
Photography by Mark Edward Harris">
...
When Mark first learned about the burgeoning job,
he had some reservations including the worldwide logistics, the requirement for larger than life prints (110% of actual size) and the technology - film or digital.
Mark collaborated with
DigitalFusion's Pro Services team to determine just how to pull off this worldwide effort.
...
Mark and the DigitalFusion team determined the job would be best served by medium format digital photography and through the use of DigitalFusion's HardFilm technology and DF Studio the team could provide Coca-Cola's creative team timely updates on the shoot.
...
Mark invited the
Coca-Cola team to DigitalFusion's facility in Culver City, California for an in-person presentation of the proposal.
...
After seeing first hand, the way Mark captured and exposed Kelly Wearstler, the Coca-Cola team knew that they had found their photographer and in reviewing the proposal, they were confident that the combination of Mark's photography and DigitalFusion's services would get the job done.
...
Mark Edward Harris shooting in Mexico City.
Mark, the
Coca-Cola team and DigitalFusion Production Manager, Natalie Moy carefully planned the logistics to get the team to all the shoot sites including over 20 cities in 9 countries over a 5 month period.
...
Mark would then login to
DF Studio to make
his edit and then delivery those edits electronically to the client while continuing the worldwide shoot.
...
As they traveled the globe,
Mark reflects on the experience by recalling that everyone
he encountered was enthusiastic about the project, willing to help and cooperate in any way that they could.
In West Kenya, the team had to borrow a generator, since and in the Galapagos, as
Mark and
his crew tried to photograph a sea turtle, one of the endangered species the
Coca-Cola Foundation is working to save
Mark commented that "we couldn't bring the turtle to the studio, so we brought the studio to the rainforest."
Photography by Mark Edward Harris">
...
Mark then collaborated with
DigitalFusion's Hugh Milstein to visually perfect each shot, compose the exhibit and prepare the 48 foot display for print as a series of 4 by 8 foot panels.
...
Photography by Mark Edward Harris">
...
Mark Edward Harris
Wanderlust takes the viewer to visit tribes in northern Vietnam, down China's Yangtze River, into the tense demilitarized zone between the two Koreas, to the top of Mt. Fuji, through Lebanon's Bekaa Valley, and around the Black Sea, the Mediterranean and the exotic islands of the South Pacific and the Caribbean.
Harris's uncommonly keen eye turns photos of people and their environments into seductive images that banish travel photography clichés.