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This profile was last updated on 11/18/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Marc Diana

Wrong Marc Diana?

Founder, Chief Executive Officer

LeadPoint Inc
2045 S. Barrington Ave Suite A
Los Angeles , California 90025
United States

Company Description: LeadPoint is the first online marketplace optimized for the lead industry. LeadPoint neither influences pricing nor competes with lead sellers. LeadPoint ensures...   more

Employment History

  • Chief Executive Officer
    LeadPoint Inc
  • Managing Partner
    Estalea LP
  • Shared Leadership Role
    Estalea LP
  • President and Board Member
    Broadband Studios
  • Vice President of Business and Corporate Development
    Innovent Group
  • Vice President of Business Development
    Innovent Group
  • Founding Partner

Board Memberships and Affiliations

  • Founder
    Broadband Studios


  • BA
    Villanova University
152 Total References
Web References
As co-founder and Managing Partner, Per ..., 18 Nov 2014 [cached]
As co-founder and Managing Partner, Per Pettersen shares responsibility for company management and leadership of Estala with Managing Partners Roger Kjensrud and Marc Diana.
Marc Diana - Managing Partner
In addition to his shared leadership role at Estalea, Marc is the CEO of LeadPoint, an Estalea portfolio company that leverages his extensive experience in the digital media arena. Previous to the co-founding of LeadPoint, Marc served as a founding member of (sold to Experian) where as a business development executive he built the mortgage business by combining Ameriquest with online shortform lead generation. Prior to joining LowerMyBills Marc made made oversaw the development of new businesses and made early stage investments from Lagovent. A recognized internet expert, Marc has over fourteen years of experience in online related businesses assisting companies such as Disney, Sony Pictures Entertainment, Mattel, Warner Bros, Electronic Arts, DirecTV and others. Marc holds a BA from Villanova University.
Performance Advertising Platform | Lead Generation Market Leader, 29 May 2014 [cached]
Marc Diana - Founder, Chief Executive Officer
Marc launched LeadPoint in 2004, leveraging his extensive experience in the digital media arena. Previously, Marc served as a founding member of where as a business development executive he built the mortgage business by combining Ameriquest with online shortform lead generation. A recognized lead generation expert, Marc has over fourteen years of experience in online related businesses assisting companies such as Disney, Sony Pictures Entertainment, Mattel, Warner Bros, Electronic Arts, DirecTV and others. Marc holds a BA from Villanova University.
LAVA - Event Details, 20 Dec 2011 [cached]
Marc Diana, Founder, CEO, LeadPoint, Inc. Wil Schroter, Founder and CEO, Go BIG Media and
Marc Diana Founder, CEO LeadPoint, Inc.
Mr. Diana has utilized his extensive experience over the last decade in the interactive marketplace to launch Mr. Diana most recently served in a business and corporate development capacity for eCompanies venture Mr. Diana also spent several years as Vice President of Business and Corporate Development for Innovent Group, an early stage investment and management company. He previously co-founded and served as President and board member for Broadband Studios, as well as led the formation of strategic alliances and the acquisition of new business relationships as the Director of Business Development at iXL.
As an interactive expert, Mr. Diana has lent his expertise to a variety of industries including retail, travel, finance, media, manufacturing and the entertainment fields. He has assisted companies including Twentieth Century Fox, Mitsubishi, Staples, Sony Pictures Entertainment, Technicolor, Kia Motors, Mirage Resorts, Electronic Arts, Mattel, Charter Communications, DirecTV, Countrywide Home Loans, Disney and Warner Bros.
Earlier in his career, Mr. Diana also served on the founding team for National Geographic Interactive, where he managed sales, marketing and distribution. He also held marketing and sales positions at Sony Pictures Entertainment
LeadsCon 2009 | LeadPoint Blog, 1 June 2014 [cached]
Our CEO, Marc Diana, participated in a discussion on the future of Lead Exchanges moderated by James Cham of Bessemer Venture Partners.
Marc explained that while LeadPoint began in mortgage, it has increasingly become a technology platform serving multiple verticals including Credit Card Debt, Education and Tax Debt.
In explaining LeadPoint's business model, Marc explained that to succeed as a true exchange a company must earn the trust of both its buyers and sellers.
Marc discussed that quality and impartiality was critical to LeadPoint's success. He discussed the company's recent launch of the LeadClass Quality Systemwhich benefits buyers by enabling them to optimize their marketing spend by selecting the quality and price that best suits their operational needs and rewards top direct marketers with the true market value of their leads. The one thing Marc wanted to avoid was competing against sellers by having LeadPoint generate its own leads. Marc explained that if LeadPoint were to generate its own leads, it would no longer be a nonpartisan company and would go in direct competition with its sellers. Marc referenced his experience with LowerMyBills where he was one of the original employees who helped found the company. He explained that when a company generates its own leads it has an incentive to monetize the investment.
Anik with Detroit agreed with Marc that it was critical for an exchange to be a neutral third-party.
Marc also agreed with Anik's comment over buyers concern with quality and pointed out that this was the impetus for creating LeadClass. With a market blend of leads, buyers could not control the quality they received. However, with LeadClass now they are able to specifically purchase by quality. Marc also mentioned that there is confusion over the exchange term in lead generation. He believes that exchange by its very nature should mean an impartial entity. He does not believe a company can be impartial when it generates its own leads and thus should not be termed an exchange.
Marc, on the other hand, noted that LeadPoint is growing. LeadPoint's growth is fueled by growth in Credit Card Debt, Tax Debt, Education, Voice products, and growth in their UK division. Payam noted that Reply was also growing but was less clear on what sectors were fueling this growth.
A difference of opinion occurred between Marc and Payam who both argued that each of their companies was the biggest leads exchange.
Tags: credit card leads, Detroit Trading, James Cham, Keith Moore, lead exchange, lead generation, lead quality, LeadClass, LeadPoint, LeadsCon 2009, LendingTree, Marc Diana, mortgage leads, Payam Zamani,
Jonathan Miller | LeadPoint Blog, 1 June 2014 [cached]
"Marc Diana, CEO of LeadPoint, which operates an online exchange for the marketing lead generation industry, said: "The value I see in exchanges over brute sales forces is that it creates a tremendous level of efficiency, especially when you are able to assemble a `disaggregated' critical mass of buying or selling power.
Tags: buy leads, direct marketing, Google, Internet marketing bubble, Jonathan Miller, lead aggregator, lead exchange, Lead Gen, lead gen bubble, lead generation, lead growth, lead pricing, lead quality, LeadPoint, Marc Diana, market bubble, Matrix blog, mortgage leads, sell leads, sub-prime, sub-prime loans, Yahoo
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