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Wrong Marc Diana?

Mr. Marc Diana

Chief Executive Officer

LeadPoint Inc

Direct Phone: (310) ***-****       

Email: m***@***.com

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LeadPoint Inc


LOS ANGELES, California 90025

United States

Company Description

Founded in 2004, LeadPoint, Inc. revolutionized the multi-billion dollar online lead generation industry by providing the first online lead marketplace. As the largest lead exchange, LeadPoint trades hundreds of thousands of voice and data leads monthly t ... more

Find other employees at this company (84)

Background Information

Employment History

Managing Partner

Estalea LP

Founding Partner


Founder and Investor

Director of Business Development

IXL Learning


Commission Junction Inc

Founding Member
LowerMyBills Inc

President and Board Member
Broadband Studios




Villanova University

Web References (181 Total References)

As co-founder and Managing Partner, Per ... [cached]

As co-founder and Managing Partner, Per Pettersen shares responsibility for company management and leadership of Estala with Managing Partners Roger Kjensrud and Marc Diana.

Marc Diana - Managing Partner
In addition to his shared leadership role at Estalea, Marc is the CEO of LeadPoint, an Estalea portfolio company that leverages his extensive experience in the digital media arena. Previous to the co-founding of LeadPoint, Marc served as a founding member of (sold to Experian) where as a business development executive he built the mortgage business by combining Ameriquest with online shortform lead generation. Prior to joining LowerMyBills Marc oversaw the development of new businesses and made early stage investments from Lagovent. A recognized internet expert, Marc has two decades of experience in online related businesses assisting companies such as Disney, Sony Pictures Entertainment, Mattel, Warner Bros, Electronic Arts, DirecTV and others. Marc holds a BA from Villanova University.

Is Work-Life Balance a Possibility for Entrepreneurs? - Weklar Business Institute [cached]

- Marc Diana, founder and CEO, MoneyTips; founding partner, Estalea

Get selfish.

LXE Software, Inc. - Pricing, Eligibility, CRM, Lead Management and Website Point-of-Sale Mortgage Solutions [cached]

"We quickly realized integration with LoanXEngine made good business sense," said Marc Diana CEO of LeadPoint.

"The Retiree Next Door": How successful retirees stretch their savings | Saltwater Harbor Financial [cached]

"About six months ago we did a survey and found that one-third of baby boomers had no retirement plan," says Marc Diana, CEO of

LeadPoint Blog LeadsCon 2009 | LeadPoint Blog [cached]

Our CEO, Marc Diana, participated in a discussion on the future of Lead Exchanges moderated by James Cham of Bessemer Venture Partners.

Marc explained that while LeadPoint began in mortgage, it has increasingly become a technology platform serving multiple verticals including Credit Card Debt, Education and Tax Debt.
In explaining LeadPoint's business model, Marc explained that to succeed as a true exchange a company must earn the trust of both its buyers and sellers.
Marc discussed that quality and impartiality was critical to LeadPoint's success. He discussed the company's recent launch of the LeadClass Quality Systemwhich benefits buyers by enabling them to optimize their marketing spend by selecting the quality and price that best suits their operational needs and rewards top direct marketers with the true market value of their leads. The one thing Marc wanted to avoid was competing against sellers by having LeadPoint generate its own leads. Marc explained that if LeadPoint were to generate its own leads, it would no longer be a nonpartisan company and would go in direct competition with its sellers. Marc referenced his experience with LowerMyBills where he was one of the original employees who helped found the company. He explained that when a company generates its own leads it has an incentive to monetize the investment.
Anik with Detroit agreed with Marc that it was critical for an exchange to be a neutral third-party.
Marc also agreed with Anik's comment over buyers concern with quality and pointed out that this was the impetus for creating LeadClass. With a market blend of leads, buyers could not control the quality they received. However, with LeadClass now they are able to specifically purchase by quality. Marc also mentioned that there is confusion over the exchange term in lead generation. He believes that exchange by its very nature should mean an impartial entity. He does not believe a company can be impartial when it generates its own leads and thus should not be termed an exchange.
Marc, on the other hand, noted that LeadPoint is growing. LeadPoint's growth is fueled by growth in Credit Card Debt, Tax Debt, Education, Voice products, and growth in their UK division. Payam noted that Reply was also growing but was less clear on what sectors were fueling this growth.
A difference of opinion occurred between Marc and Payam who both argued that each of their companies was the biggest leads exchange.
Tags: credit card leads, Detroit Trading, James Cham, Keith Moore, lead exchange, lead generation, lead quality, LeadClass, LeadPoint, LeadsCon 2009, LendingTree, Marc Diana, mortgage leads, Payam Zamani,

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