WILLIAMSTOWN -- Mandy Greenfield, artistic producer of the nonprofit Manhattan Theatre Club in New York, will succeed Jenny Ger sten as artistic director of Williams town Theatre Festival.
As artistic producer, Greenfield, who has been with MTC since 2003, leads programming at City Center and collaborates with MTC executive director Lynne Meadow on programming at the Samuel J. Friedman Theatre.
Speaking by telephone from New York, the 39-year-old Greenfield
was approached by the WTF
"(Williamstown Theatre Festival) is a place for which I have had enormous respect and admiration," Greenfield
"This is a hugely appealing, flattering, exciting opportunity.
I took the bait."
"We've known Mandy for years," WTF board Chairman Matthew Harris said in an email interview.
Harris said Greenfield
was uniquely qualified for Will iams town where the artistic director functions as chief executive, unlike many theaters that have both an artistic director and a managing director, each of whom reports to the board.
, (Mandy) was active across the entire spectrum of artistic duties, from commissioning straight through to thinking about how best to market her
productions, and everything in between.
own theater company (Blue Light Theatre Company in New York), and similarly had 'soup to nuts' responsibility.
So the first, most rare and most important quality she
brings is this combination of artistic and executive talent, whereby she
can be a fully featured leader of our organization."
as a "community of artists in a community of culturally savvy and astute people.
"I love writers," she
"I love living writers taking big risks and sometimes failing, sometimes succeeding (and understanding that) it's okay if they don't.
"I'm after work that engages the audience; that involves the audience in process.
I want the audience to connect."
Greenfield is a member of the Broadway League and serves on the advisory board of the Drama League.
is a magna cum laude graduate of Yale University
and lives in New York with her
husband, who works in finance, and their two children, ages 5 and 3.
"Everyone I've spoken to who has worked at Williams town talks of that place as a setting that feeds their artistic soul; an artistically pure place in which things can happen; where they can do the kind of work they cannot do elsewhere," Greenfield