Malcolm P. Appelbaum
Malcolm Appelbaum is a consultant and senior financial manager.
primarily assists distressed middle market companies in managing through constrained liquidity and returning to profitability.
has an extensive background in helping businesses achieve their financial objectives through financial management, restructurings, strategic planning, capital raising and acquisition and divestitures.
Prior to founding AppleTree, Mr. Appelbaum was a Principal of Wand Partners, a $500 million private equity firm.
At Wand he
developed an investment practice in the direct marketing industry.
acquired platform businesses, made add-on acquisitions and growth capital investments.
He also served as Wand's financial officer and acted as an interim manager for Wand portfolio companies.
Prior to that Mr. Appelbaum
was an associate in the real estate group of M&T Bank a financial analyst with Goldman, Sachs & Co.
and a senior consultant with Deloitte & Touche
Mr. Appelbaum holds an MBA from Columbia University School of Business, a BS in Accounting from Brooklyn College and a CPA license from New York State.