Magnus Djaba, CEO of Saatchi & Saatchi London and Fallon said: "This is a crucial time of change for our industry, and as well as focusing on clients' current needs, we must look to their future requirements and how our business needs to change to meet them.
They will work closely with Saatchi & Saatchi's creative partners Kate Stanners and Paul Silburn, director of strategy Richard Huntington, as well as the director of integration Matt Groves, while reporting to Saatchi & Saatchi London's CEO Magnus Djaba.
"Outside Line is a perfect cultural fit for Saatchi & Saatchi," said Magnus Djaba, CEO of Saatchi & Saatchi London.
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