That all depends, says Lynn Harrelson, executive director of the 100% Recycled Paperboard Alliance (RPA-100%), a group of leading recycled paperboard manufacturers whose mission is to increase the use of 100% recycled paperboard packaging.
Design criteria vary greatly, since millions of folding carton styles can be replicated.A carton's design is the product of the designer's imagination, experience and the customer's needs, Harrelson
"Sometimes a customer will say, 'Just give me a box that works for us," she
"When designers begin to lay out the structural design, they start with the product being packaged in it," Harrelson
says that structurally, customers want performance, cost and environmental savings, and a clean board, with reduced warp, consistency, whiteness, and brightness.