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Wrong Luther Bruce?

Dr. Luther D. Bruce

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Background Information

Employment History


Trinity Enterprises, Inc.


Trinity Eneterprises, Inc.


Arizona Tissue Company

Chief Financial Architect and Business Strategist

BRITE Ventures LLC


Trinity Enterprises, Inc.


undergraduate engineering degree

Web References (6 Total References)

Welcome to BRITE Ventures, LLC [cached]

Luther Bruce

Dr. Luther Bruce (photo available) Finance and Business Strategy
For over 35 years, Luther Bruce broadened his knowledge through strategic career moves. His background includes chemical and mechanical engineering, investment real estate development and orthodontic dentistry.
Luther earned his undergraduate engineering degree, followed by a D.D.S. and M.S. from the University of Michigan.
In 1982, he formed Trinity Enterprises, providing strategic analysis, planning, marketing and consultation for business transactions throughout the U. S. Luther has purchased and successfully developed numerous commercial investment properties. He is experienced in business evaluation and financial structuring. He's raised over $200 million dollars in letters of credit from class BBB or better institutions since 2005.
For the past four years, Luther, founder, has been involved in developing a $400 million recycling paper mill leading financial structuring development and evaluation, process systems, technical analysis, plant design and product marketing. In his role with BRITE Ventures, Luther serves as its chief financial architect and business strategist.

WMICentral - 2006: A year of contrasts, cooperation [cached]

Luther Bruce, Principal of Arizona Tissue Company, made that forecast in February at a Brown Bag Lunch, sponsored by the White Mountain Regional Development Corporation at Northland Pioneer Colleges Silver Campus.From the time the development agreement was proposed - including substantial property tax rebates - it was planned that the plant would be adjacent to the Abitibi Consolidated paper mill west of Snowflake.By May, Bruce had approached Holbrook Town Council to see if they would enter into a development agreement to put his proposed tissue plant in the citys industrial park.Bruce says that the company had changed its plan and was going to produce finished products at its facility and the land and utilities near Abitibi were insufficient.

WMICentral - White Mtn. Independent Home - 02/17/2006 - Signs indicate a tissue mill will come to the county [cached]

Luther Bruce, Principal of Arizona Tissue Company and President of Trinity Enterprises, makes a point at a Brown Bag Lunch sponsored by the White Mountain Regional Development Corporation in the Symposium Room at Northland Pioneer College's Silver Campus Feb. 15.Bruce spoke about a tissue plant proposed to be built near Abitibi Consolidated, west of Snowflake.

SNOWFLAKE , Construction is expected to begin on a proposed tissue plant in May with production starting by the third quarter of 2007.Luther Bruce, Principal of Arizona Tissue Company, made that forecast at a Brown Bag Lunch, sponsored by the White Mountain Regional Development Corporation at Northland Pioneer College's Silver Campus Feb. 15.
Introducing Bruce, Board Chairman Charlie Hendrickson said, "WMRDC gets involved frequently to try to bring business into the county but most people hear about it after the fact.
Now we're taking time to present Luther Bruce and his son David."
Bruce, he said, had "nosed around Arizona" for a place to put a tissue plant when WMRDC contacted him about a year ago and invited him to come to the county because "we might have things they might not know about.We linked him with Abitibi Consolidated and that turned out to be a great fit."An engineer in the paper and pulp industry as well as a polymer chemist, Bruce had a varied career, Hendrickson said.
"David and I worked on this project for a number of years," Bruce said.
"Since the economic impact study was done, we did a feasibility study finished in December and sometime in the future we will be adding the converting plant to make the consumer product," Bruce said.The project will be divided into three parts, a de-inking plant for recycled paper; the tissue mill that will combine pulp from the de-inking plant and combine it with "market pulp" to make the parent rolls; and, finally, the conversion plant, which will make the four different types of tissue paper , bathroom tissue, facial tissue, napkins and paper towels.Bathroom tissue accounts for 45 percent of tissue products, towels 25 percent, napkins 12 percent and facial tissue 6 percent. The tissue plant will have an initial output of 200 to 250 tons per day, employing about 90 workers in the tissue plant and, later, 75 in the converting plant."The market is very important to a project like this," Bruce said.
After Bruce concluded his remarks, Hendrickson commented that WMRDC was involved but it was the county who really stepped up to bring the plant in.
Bruce said, "this is an aggressive project across the country but it's not fun to do a project where it's not wanted and you have to fight all the way.
"As of yesterday, we signed our side of the contract with an engineer firm," Bruce said.
Bruce was then asked if this area had the workers skilled in the process or if they would have to bring people in.He said they would bring in about one third of the operators from other parts of the country where mills are closing down."They have 10, 20, 30 years in the business and are highly skilled," Bruce said.

WMICentral - White Mtn. Independent Home - 02/03/2006 - Snowflake shows healthy budget balance [cached]

Featured speaker will be Luther Bruce, of Trinity Enterprises which plans to construct a tissue plant west of Snowflake.

WMICentral - White Mountain Independent - 08/19/2005 - Agreement signed to bring tissue plant to county [cached]

Luther Bruce of Trinity Enterprises was present to provide information and to answer any questions supervisors might have. "The project involves a tissue mill with three components," he said.

"Tissue is a consumer product and its light weight and bulk means it can't be made in Asia and shipped here because it's not cost effective," Bruce said.Showing a chart of the location of tissue mills in the United States, Bruce said the Navajo County plant would serve the six southwestern states of Arizona, New Mexico, Colorado, Utah, Nevada and California.Currently only one plant operates in the area."We aren't planning to be a national distributor," he said."A lot of the plants are in one area but not here.About 20-23 percent of tissue products are used out here but only 2-3 percent are made here.There's a big niche out here."Bringing the plant to the county near Abitibi Consolidated can develop synergies between several industries in the use of resources and of utilities, he said."One of the big things is that mills today are highly automated," Bruce said."There will be a real need for skills training in computer technology.Almost all our employees will have a computer outlook.We cross-train all aspects of the mill."As for the time frame for beginning production, Bruce said it is on the fast track, with construction taking 18-20 months, rather than the the usual 30 months.They hope to have the mill commissioned in the first or second quarter of 2007."We have signed an agreement with Abitibi to buy the land and they will provide the utility and infrastructure," he said."We wanted to make sure we located the mill in the right place.We first looked at sites in the Valley and then at other counties.We were asked to come here in the spring and discuss our plans with Abitibi."Both regional and site-specific studies need to be done, he said.Discussions at supervisors meetings indicate the county will pay for the studies and will have ownership of them to use in giving information to other industries interested in coming to the county.Asked by Supervisor Jesse Thompson what could hold up the project, Bruce said many things.
Bruce said he didn't, that he wanted to make sure they get the information they can use for their project, adding they had specific needs.However, he said, he wanted to be careful not to create a perception of a conflict of interest.
Bruce said he was committed to the project, that he knew the site by Abitibi was a good place for the mill but doesn't yet know if it's good for a converting plant.
It will be about three months engineering time before they can do anything, Bruce said, but the goal is to begin production in the first half of 2007.Supervisor J.R. DeSpain asked if Bruce could give supervisors a firm start date.
Bruce said he couldn't because he didn't know the work load of the engineering firms they wanted to use or how long the studies would take.He did say there was a specific end date on the agreement.
"There is no time frame," Bruce said.
Bruce said all the numbers he gave them were for the tissue mill and, barring the unforeseen, it should be here."The tissue mill is not good for the Valley," he said.
"This will benefit the county, especially with Mr. Bruce negotiating with Abitibi."

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