APAL farewells HIA Marketing Manager Luke Westley | Luke Westley-web | Read More Ã¢Â€Âº
Apple and Pear Australia Limited (APAL) > Blog > Market development > Marketing > APAL farewells HIA Marketing Manager Luke Westley
APAL farewells HIA Marketing Manager Luke Westley
has been advised that Luke Westley
will finish up as Marketing Manager for apples and pears at Horticulture Innovation Australia Limited
(HIA) in July.
At HIA, Luke
was responsible for the management of the levy funded marketing program for Aussie Apples
and Australian Pears and has been a passionate voice for Australian apple and pear marketing over the last four and a half years.
"I have loved working with the Aussie Apples
and Australian Pears industries throughout such a changing period, and in particular with our family of growers nationwide," says Luke
"We have achieved significant successes including the launch of the Aussie Apples
brand, growing value and the repositioning of Australia Pears, which just goes to prove that when this industry unites it is a power to be reckoned with."
time at HIA
was responsible for the introduction of the Aussie Apples
label and the Australian Pears cook book.
APAL would like to thank Luke for his contributions and APAL's Market Development Manager Olivia Tait assured growers that APAL will continue working with HIA to support marketing.
will be taking up a new opportunity outside the industry but says he
remains a passionate supporter for apples and pears.
"I can assure you I will continue to be a proud and loud advocate for Aussie Apples
and Australian Pears," says Luke
If growers or others with HIA marketing projects or activities have questions about the change please feel free to contact Luke
on 02 8295 2375 or email@example.com or contact HIA directly.