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2017-01-17T00:00:00.000Z

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Ms. Lucy R. Bradshaw

General Manager

Maxis , Inc.

HQ Phone: (925) 933-5630

Email: l***@***.com

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Maxis , Inc.

2121 North California Blvd. Suite 600

Walnut Creek, California 94596

United States

Company Description

About Maxis: Based in Walnut Creek, California, Maxis is a leading game development studio owned by Electronic Arts. Electronic Arts, headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in ... more

Find other employees at this company (485)

Background Information

Affiliations

Founder
Danny Cox

Education

BA

psychology

University of Michigan

psychology degree

University of Michigan

Web References (200 Total References)


EA Executives l Electronic Arts

www.ea.com [cached]

Lucy Bradshaw

Senior Vice President, Maxis
Lucy Bradshaw serves as Senior Vice President of Maxis where she oversees the development of all titles created by the Maxis Studios, including The Sims and SimCity. She is also leading the charge to expand the reach of EA titles by exploring new experiences for players around the world.
Ms. Bradshaw joined Maxis in 1997 and in her time with the company has managed the development of popular franchises including SimCity, Spore, The Sims 2, SimCity 4, SimCity 3000 and The Sims. She is currently overseeing the development of The Sims 4 as well as other unannounced titles.
Prior to her current role, Ms. Bradshaw worked at LucasArts, where she oversaw studio development of titles including Rebel Assault, Secret of Monkey Island 2, Indiana Jones and the Fate of Atlantis and The Dig. Ms. Bradshaw also held positions at Activision before joining Maxis.
A video game industry veteran and honored as one of the "Most Influential Women in Technology" by Fast Company magazine in 2008, Ms. Bradshaw is known and admired throughout the industry for her passion and dedication. She resides in Berkeley, California with her two teenage daughters.
...
Lucy Bradshaw Senior Vice President, Maxis


But that's just the beginning, according ...

news.bigdownload.com [cached]

But that's just the beginning, according to Lucy Bradshaw, vice president in charge of production at EA Maxis.

"We built Spore to be a platform," said Bradshaw.
...
"In the space game, you can take your spaceship and land on planets in a much more intimate level," said Bradshaw.
...
"This game is designed for kids and it brings the fun of creature creation and adds a dynamic of nurturing these creatures and the ability to play with them," said Bradshaw.


Electronic Arts: Walnut Creek, Ca (Maxis) - Executives

jobs1.ea.com [cached]

Lucy Bradshaw - VP, Head of Production and Developement; Electronic Arts Maxis

...
Lucy Bradshaw
Lucy Bradshaw tells her kids that when she was young, she had to walk an 8 mile paper route through the harsh winter conditions of her home town of Grand Rapids, Michigan.Even at the young age of 10, she proved herself to have enough strength, focus, and creativity to get a difficult job done.These same qualities have helped her achieve success in her present position at Maxis.As executive producer of The Sims 2 and VP of production for EA's Maxis studio, Lucy oversees the overall game design of Maxis PC products.She encourages people to express creativity and enables ownership to the teams.Her experience at Activision, Lucas Arts, and Electronic Arts served as a launching pad when Lucy decided to join Maxis after it was acquired by EA in 1997.
...
Aside from her passion for The Sims and SimCity products, Lucy is passionate about being a mother.She spends most of her spare time enjoying her two daughters.


About | GlassLab Games

about.glasslabgames.org [cached]

Lucy Bradshaw serves as Senior Vice President of Maxis where she oversees the development of all titles created by the Maxis Studios, including The Sims and SimCity. She is also leading the charge to expand the reach of EA titles by exploring new experiences for players around the world.

Ms. Bradshaw joined Maxis in 1997 and in her time with the company has managed the development of popular franchises including SimCity, Spore, The Sims 2, SimCity 4, SimCity 3000 and The Sims. She is currently overseeing the development of The Sims 4 as well as other unannounced titles.

Prior to her current role, Ms. Bradshaw worked at LucasArts, where she oversaw studio development of titles including Rebel Assault, Secret of Monkey Island 2, Indiana Jones and the Fate of Atlantis and The Dig.
Ms. Bradshaw also held positions at Activision before joining Maxis.

A video game industry veteran and honored as one of the "Most Influential Women in Technology" by Fast Company magazine in 2008, & November 2013 CNN Money, in partnership with Fortune Magazine, named Lucy Bradshaw as one of their Top 10 Most Powerful Women in Gaming.
Ms. Bradshaw is known and admired throughout the industry for her passion and dedication. She resides in Berkeley, California with her two teenage daughters.');"> Lucy Bradshaw


Games for Change is a conference and workshops

www.movieindustrymarketing.com [cached]

Other festival highlights include a fireside chat with preeminent games and learning scholars Jim Gee and Henry Jenkins; an interactive game design session by leading game designer Eric Zimmerman; and a closing keynote by Lucy Bradshaw, Executive Producer of Spore, and one of the 10 Most Influential Women In Games.

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