Senior Vice President, Maxis
Lucy Bradshaw serves as Senior Vice President of Maxis where she oversees the development of all titles created by the Maxis Studios, including The Sims and SimCity.
is also leading the charge to expand the reach of EA titles by exploring new experiences for players around the world.
Ms. Bradshaw joined Maxis in 1997 and in her time with the company has managed the development of popular franchises including SimCity, Spore, The Sims 2, SimCity 4, SimCity 3000 and The Sims.
She is currently overseeing the development of The Sims 4 as well as other unannounced titles.
Prior to her current role, Ms. Bradshaw worked at LucasArts, where she oversaw studio development of titles including Rebel Assault, Secret of Monkey Island 2, Indiana Jones and the Fate of Atlantis and The Dig.
Ms. Bradshaw also held positions at Activision before joining Maxis.
A video game industry veteran and honored as one of the "Most Influential Women in Technology" by Fast Company magazine
in 2008, Ms. Bradshaw
is known and admired throughout the industry for her
passion and dedication.
resides in Berkeley, California with her
two teenage daughters.
Lucy Bradshaw Senior Vice President, Maxis