Lou BankLou BankLou Bank began his career in entertainment marketing in 1987 when he joined Marvel Comics as a sales assistant in the Specialty Sales department.Less than four years later, at the age of 25, he became the head of the department, which then accounted for 70% of all of Marvel's publishing revenue.
six-year tenure at the company he
spearheaded the marketing campaigns for X-Men #1, X-Force #1, and Spider-Man #1, the three best-selling comics of all time, with X-Men #1 clocking in at over 8 million copies; under his
guidance, the Specialty Sales department at Marvel
also set industry records for highest market share of all time (68%) and highest monthly sales of all time ($13 million). Bank left Marvel in 1994 to become vice president of sales and marketing for Dark Horse Comics, which then was the fifth-largest comics publisher.Bank boosted the company's profile and overhauled its marketing, and Dark Horse became the fourth-largest publisher in the industry and the leading publisher of graphic novels in the bookstore market.
tenure Bank established new distribution for the company, including bookstore, newsstand, and toy-store distribution; he
found greater revenues for the company by concentrating on premium publishing; and he
wrote successful cross-marketing plans for such partners as Lucasfilm
, Fox, Hanna-Barbera/Turner
, New Line Cinema
‘R' Us, Kellogg, General Mills, Galoob, and Kenner/Hasbro
marketing skills to various children's causes, such as The CARE Act
and the Dougy Center
.He also volunteers at Doernbecher Children's Hospital and is on the board of directors for Food Bank Friday.