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This profile was last updated on 8/3/04  and contains information from public web pages.

Committee Member

Phone: (250) ***-****x***  HQ Phone
Bravenet.com
201 100 E. Jensen Ave.
Parksville, British Columbia V9P 2H5
Canada

Company Description: Bravenet is a respected web hosting provider with unbeatable bandwidth and disc space, 99.9% uptime, excellent customer support, and no set-up fees - you can't...   more
Background

Board Memberships and Affiliations

Web References
Mummers News
www.mummersonnationaltv.com, 3 Aug 2004 [cached]
More important, however, is the new marketing-friendly mentality prevailing among the Mummers' divisions of fancy brigades, comics and string bands, said Lou Antosh, a Mummers marketing committee member.. "We really have our act together as an organization," Antosh said."We're much more marketing- and PR-oriented.It's a whole new generation of Mummers."
While strides have been made in recent years to increase the level of professionalism in the music and the look of the spectacular costumes, marketing the Mummers -- both locally and nationally -- has taken a back seat."We haven't always sold our product the way we could have," Antosh said.
...
Which is what it's about the rest of the year, according to Antosh, who noted the Mummers are a hit in all kinds of other events, from local celebrations like the Summer Mummers to gigs the associations are hired for in Florida, California and Boston."The response to what we do is phenomenal," Antosh said."There's a lot of enthusiasm."
[Indian Mummer]Still, Antosh said, it took him and his cohorts by surprise when city tourism executives such as Levitz approached them this year about becoming more a symbol of the Philadelphia holidays.
...
"In towns like New Orleans, they always seem to manage to promote their `crews' down there," Antosh said."And they've managed to promote the home-grown aspect of Mardis Gras."Well, certainly we have a home-grown parade right here," Antosh said.
The Mummers tradition has its origins hundreds of years ago, when Swedish settlers began to shoot off guns and dress in costumes to celebrate the New Year.The holiday became well known for its spectacle, and the celebration came under city control and was officially sanctioned Jan. 1, 1901.
That it took 100 years for a focused marketing effort to get under way is testament to the Mummers' original freelance nature and competitive ways."We weren't even sure we were all together," Antosh said."We were very competitive and nobody really had a good, easy phone number to call to get things together.The marketing committee kind of put a face and phone number on the Mummers."
The underlying premise of forming the marketing committee was that the Mummers had a product worth supporting and that, "without changes, it might not survive," Antosh said.
...
However, "while we're steeped in tradition," Antosh added, "we realize now that at some time, tradition had to change to move forward.And, I think you're going to see a lot of changes in the next few years."
[Downtown Mummer 1]With tourism an increased focus of Philadelphia agencies such as the Philadelphia Convention and Visitors Bureau and Levitz's Greater Philadelphia Tourism Marketing Corp., Antosh sees the city as finally getting its act together, "to really promote its assets."
Move afoot to strum up the Mummers' visibility - 2001-12-24 - Philadelphia Business Journal
philadelphia.bcentral.com, 27 May 2001 [cached]
"There's a new era of cooperation between Mummers and the city," said Lou Antosh, an informal historian of the Mummers. (Incidentally, one of the best-known Mummers is city Councilman-at-large Jim Kenney, a member of the Mummers Fancy Brigade Association.)
To take better advantage of viewing points, the Mummers also reversed the route of their parade, ending up at 5th and Market and timing their competition so that it was before the parade, not after.
"We had the best part of the parade early, but people didn't always see it.
Mummers In The News
millsmaddhouse.mybravenet.com, 24 Aug 2001 [cached]
More important, however, is the new marketing-friendly mentality prevailing among the Mummers' divisions of fancy brigades, comics and string bands, said Lou Antosh, a Mummers marketing committee member.. "We really have our act together as an organization," Antosh said."We're much more marketing- and PR-oriented.It's a whole new generation of Mummers."While strides have been made in recent years to increase the level of professionalism in the music and the look of the spectacular costumes, marketing the Mummers -- both locally and nationally -- has taken a back seat."We haven't always sold our product the way we could have," Antosh said.
...
Which is what it's about the rest of the year, according to Antosh, who noted the Mummers are a hit in all kinds of other events, from local celebrations like the Summer Mummers to gigs the associations are hired for in Florida, California and Boston."The response to what we do is phenomenal," Antosh said."There's a lot of enthusiasm."Still, Antosh said, it took him and his cohorts by surprise when city tourism executives such as Levitz approached them this year about becoming more a symbol of the Philadelphia holidays.
...
"In towns like New Orleans, they always seem to manage to promote their `crews' down there," Antosh said."And they've managed to promote the home-grown aspect of Mardis Gras."Well, certainly we have a home-grown parade right here," Antosh said.The Mummers tradition has its origins hundreds of years ago, when Swedish settlers began to shoot off guns and dress in costumes to celebrate the New Year.The holiday became well known for its spectacle, and the celebration came under city control and was officially sanctioned Jan. 1, 1901.That it took 100 years for a focused marketing effort to get under way is testament to the Mummers' original freelance nature and competitive ways."We weren't even sure we were all together," Antosh said."We were very competitive and nobody really had a good, easy phone number to call to get things together.The marketing committee kind of put a face and phone number on the Mummers."The underlying premise of forming the marketing committee was that the Mummers had a product worth supporting and that, "without changes, it might not survive," Antosh said.
...
However, "while we're steeped in tradition," Antosh added, "we realize now that at some time, tradition had to change to move forward.And, I think you're going to see a lot of changes in the next few years."With tourism an increased focus of Philadelphia agencies such as the Philadelphia Convention and Visitors Bureau and Levitz's Greater Philadelphia Tourism Marketing Corp., Antosh sees the city as finally getting its act together, "to really promote its assets."In addition, to build a more impressive holiday atmosphere in Center City -- complete with a new lighting concept and traditional Philadelphia Mummers marching around nightly in shopping districts -- the city is looking to expand its tree lightings and holiday activities into the neighborhoods outside Center City.
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