Profile: Wine TV's Patrick Brunet and Lorie Kim
I hadn't seen its co-founders, Patrick Brunet and Lorie Kim
, in more than a year and was eager to get a status report.
...Wine TV co-founders Lorie Kim and Patrick Brunet quaff with CableWORLD's Shirley Brady.
, recounting her
food cravings during her
pregnancy, opted for bottled water while her
husband explained that he
had never tried this particular wine and was always eager to discover new finds.He
also dismissed the "white with fish, red with meat" so-called rule when I asked if that had been a factor in his
, as the company's COO, would remain behind at their Kearny Street headquarters while her
husband was back in his
We sampled the wine (which was delicious) as they told me how MIP, as the premier international television marketplace, has played a critical role in the development of Wine TV
, which targets both everyday consumers and wine connoisseurs. Patrick's Internet, e-commerce and marketing businesses in France led him to dream up the concept for Wine TV; Lorie, a U.C. San Diego graduate, had founded and managed businesses in the U.S. and Japan.
"We are real, not just a concept on a piece of paper," Lorie
says, adding that it's a particular thrill to serve the Rhine region, which is famed for its vineyards.The channel now reaches more than 20 million viewers in Europe, where they're close to clinching a deal for mobile delivery of their content (starting with wine tips) to cell phone users.BSkyB launched Wine TV
in the U.K. and Ireland on Nov. 1, and they're expanding to Asia with a Malaysian launch in June.A U.S. launch is being firmed up.
As we tucked into our appetizers, Lorie
brought me up to date on Wine TV's
programming such as the travel series The Wine Route, which explores wine regions around the world including Europe, Australia, the Middle East, Asia and the U.S.