Most recently, about a third of the operators resisted the addition of breakfast, says Loren Goodridge
, a 17-unit franchisee (with two under construction) and past head of the North American Association of Subway Franchisees
Cutting the price of the Subway Footlong to $5, an idea hatched by a franchisee, was "huge" and a major reason "we're way up over last year," Goodridge
Recently, $5 deals were hawked by Quiznos and Arby's
, among other direct competitors.
Providing consistent quality is "probably our biggest challenge," and will be addressed in the five-year strategic plan that the home office and franchisees are about to draft for the brand, says Goodridge, who's on the committee writing it.