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This profile was last updated on 9/10/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Loren Angelo

Wrong Loren Angelo?

Director of Marketing

Local Address: Herndon, Virginia, United States
AUDI AG
3800 Hamlin Road
Auburn Hills, Michigan 48326
United States

Company Description: Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23...   more
Background

Employment History

Education

  • marketing degree
85 Total References
Web References
"Audi is excited to once again ...
www.prnmag.com, 6 Mar 2013 [cached]
"Audi is excited to once again showcase the brand's cutting edge technology and sleek design with the Audi R8 e-tron in Marvel's Iron Man 3," said Loren Angelo, General Manager of Brand Marketing for Audi of America.
Loren ...
www.audiusanews.com, 18 July 2012 [cached]
Loren Angelo
General Manager, Brand Marketing, Audi of America Loren Angelo is General Manager of Brand Marketing for Audi of America, responsible for developing and maintaining the brand's growing image in the United States.
...
"We have worked over the last several years to significantly change what was a substantial disadvantage in the awareness of Audi as a premium player in the U.S. market, elevating the brand image in high-profile media environments with provocative advertising inspired by our robust product portfolio," Angelo explained.
...
At the same time, Angelo said, everything the Audi of America brand does must be consistent with the parent company's strategy "to accomplish on a global scale the positioning of Audi as the progressive luxury automotive brand."
...
To bring the Audi brand experience directly to consumers, Angelo is responsible for leveraging brand partnerships with the U.S. Ski Association and the American Film Institute. He also leads campaign integration among the 15+ Audi marketing agencies.
Angelo joined Audi of America in 2008 as the Communications and Advertising Manager, and assumed his broader duties as General Manager of Brand Marketing last year.
...
A native of Asheville, N.C., Angelo grew up in the auto business. His father owned a small chain of transmission repair and rebuilding centers in the Southeast. He'd work with his dad and brothers on the weekends at their business as well as on their family project of restoring a 1950 Ford Club Coupe, but Angelo was drawn early to the "front office" side of the business.
At the University of North Carolina, he got a marketing degree, and his first job was with a small ad agency in Winston-Salem, N.C. Soon Angelo moved to New York and joined the famed J. Walter Thompson agency, working on behalf of consumer-packaged-goods clients such as Trident, Schick and Reynolds Wrap. "That was good experience in the basics of advertising," Angelo recalled.
But he also was interested in high technology and became Associate Media Director for the Compaq computers account for another agency, Ammirati Puris Lintas, in 1997. During that stint the agency picked up the GMC account from General Motors. "I had the opportunity to focus on automotive there," Angelo said, "and that kind of stuck because I could align my personal interest [in the car business] with my professional passion."
After four years, Angelo left Ammirati for Merkley + Partners, also in New York, as Planning Director for the Mercedes-Benz account. During three years in that position and a subsequent four years as agency Media Director, Angelo said, he helped the brand re-burnish flagging perceptions of its quality by American consumers "with a focus on brand building, broader awareness and emphasis on new, dynamic products". At the same time, Angelo was focused on agency new business development and building communication plans for the agency's other accounts.
In the meantime, Angelo had recognized Audi as "one of those brands on the radar that did smart marketing from time to time, but it would come in waves.
...
This personal interest in Audi ultimately led Angelo to pursue a position with the company's relocation to Virginia in 2008.
...
Angelo also is a runner in his spare time between work and spending time with his wife and two sons.
...
"We have worked over the last several years to significantly change what was a substantial disadvantage in the awareness of Audi as a premium player in the U.S. market, elevating the brand image in high-profile media environments with provocative advertising inspired by our robust product portfolio," Angelo explained.
...
At the same time, Angelo said, everything the Audi of America brand does must be consistent with the parent company's strategy "to accomplish on a global scale the positioning of Audi as the progressive luxury automotive brand."
...
To bring the Audi brand experience directly to consumers, Angelo is responsible for leveraging brand partnerships with the U.S. Ski Association and the American Film Institute. He also leads campaign integration among the 15+ Audi marketing agencies.
Angelo joined Audi of America in 2008 as the Communications and Advertising Manager, and assumed his broader duties as General Manager of Brand Marketing last year.
...
A native of Asheville, N.C., Angelo grew up in the auto business. His father owned a small chain of transmission repair and rebuilding centers in the Southeast. He'd work with his dad and brothers on the weekends at their business as well as on their family project of restoring a 1950 Ford Club Coupe, but Angelo was drawn early to the "front office" side of the business.
At the University of North Carolina, he got a marketing degree, and his first job was with a small ad agency in Winston-Salem, N.C. Soon Angelo moved to New York and joined the famed J. Walter Thompson agency, working on behalf of consumer-packaged-goods clients such as Trident, Schick and Reynolds Wrap. "That was good experience in the basics of advertising," Angelo recalled.
But he also was interested in high technology and became Associate Media Director for the Compaq computers account for another agency, Ammirati Puris Lintas, in 1997. During that stint the agency picked up the GMC account from General Motors. "I had the opportunity to focus on automotive there," Angelo said, "and that kind of stuck because I could align my personal interest [in the car business] with my professional passion."
After four years, Angelo left Ammirati for Merkley + Partners, also in New York, as Planning Director for the Mercedes-Benz account. During three years in that position and a subsequent four years as agency Media Director, Angelo said, he helped the brand re-burnish flagging perceptions of its quality by American consumers "with a focus on brand building, broader awareness and emphasis on new, dynamic products". At the same time, Angelo was focused on agency new business development and building communication plans for the agency's other accounts.
In the meantime, Angelo had recognized Audi as "one of those brands on the radar that did smart marketing from time to time, but it would come in waves.
...
This personal interest in Audi ultimately led Angelo to pursue a position with the company's relocation to Virginia in 2008.
...
Angelo also is a runner in his spare time between work and spending time with his wife and two sons.
" addthis:title=" Loren Angelo">Share Print Download
According to Audi of America ...
www.worldcarfans.com, 18 June 2014 [cached]
According to Audi of America Director of Marketing Loren Angelo, "Audi is proud to bring the passion of international soccer to the shores of Manhattan with a fun, eye-catching LED installation.
...
As the U.S. appetite for international soccer grows, Audi will continue to bring fans exciting activations that enhance their soccer experience," said Loren Angelo, Director of Marketing, Audi of America.
"Partnering with a show that is ...
www.cmoconsultinggroup.com, 9 June 2014 [cached]
"Partnering with a show that is a phenomenon amongst [a young] audience was a natural fit for us to continue to increase brand awareness and perception," Loren Angelo, director of marketing for Audi of America, said in a press release.
"The level of engineering prowess that ...
www.adweek.com, 25 Mar 2014 [cached]
"The level of engineering prowess that went into this car is what inspired this creative idea," said Loren Angelo, director of marketing for Audi of America.
...
"We wanted people who clearly lived up to this storyline of perseverance," Angelo said.
...
"The level of engineering prowess that went into this car is what inspired this creative idea," said Loren Angelo, director of marketing for Audi of America.
...
"We wanted people who clearly lived up to this storyline of perseverance," Angelo said.
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