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2850 Ocean Park Blvd Suite 225
Santa Monica, California 90405
Ovation is an independent television and digital media company dedicated to celebrating and supporting all forms of art and culture. Ovation TV selectively curates and airs arts-related series, specials, documentaries and films. We also offer viewers an e ... more
President, Ad Sales
Vice President of Ad Sales
Executive Vice President of Sales
AOL Time Warner
Senior Vice President of National Cable Sales
TWC Media Solutions
Betsy Magness Institute
Member of the National Board of Directors
National Association for Multi-ethnicity in Communications
How the Unlikely Alliance of Ovation's 'Versailles' and Fiat Benefits Both Brands | Adweek
As it happens, Fiat sees itself the same way, with the partners collaborating on nearly 100 pieces of content that promote both the show and the carmaker's new 500X crossover sports utility vehicle.
Those will include exclusive set visits, deep dives with show creators and historical perspectives, but no Fiats ferrying corseted characters.
The alliance with Fiat, which is also sponsoring the limited-commercial, two-hour premiere on Oct. 1, isn't about "the literal connection" but the thematic one, Janneman said.
Putting two such bedfellows together is "more challenging, but the result is more interesting,"
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