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Wrong Lito Zulueta?

Mr. Lito B. Zulueta

Inquirer Lifestyle Editor and Professor

University of Santo Tomas

Email: l***@***.ph

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Company Description

The Aegis Jvris Fraternity is a recognized law school based fraternity exclusively domiciled in the Faculty of Civil Law, University of Santo Tomas. Established since 1979, Aegis Jvris, literally mean Shield of Justice in latin, was founded by 25 young, i ... more

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Background Information

Employment History


The Varsitarian

Arts Editor



INQ7 Interactive , Inc.


Faculty Member
Pontifical and Royal University of Santo Tomas

Web References (19 Total References)

The Inquirer also published the ... [cached]

The Inquirer also published the university's response in a Jan. 2 article, "UST: CJ Corona earned Ph.D; University denies rules broken to favor Corona", written by Lito B. Zulueta.

Zulueta teaches journalism at the UST Faculty of Arts and Letters and is the adviser of The Varsitarian, the official student publication of the university. He has also written a number of glowing articles on UST's 400-year history.

IN a letter to Business World ... [cached]

IN a letter to Business World last January 10 ("Who will watch the watchdog?"), Lito Zulueta of the University of Santo Tomas noted "striking resemblances" (sic) between the January 2 CMFR statement ("Specious and disingenuous") and my January 6 Vantage Point column ("Rule makers and rule breakers"), and insinuates intellectual theft, presumably from CMFR, on my part.

Mr. Zulueta was as usual speaking in ignorance, if not malice as well. As CMFR deputy director and editor of its media monitoring publication PJR Reports, involvements I have many times disclosed, I wrote the January 2 CMFR statement for uploading in the CMFR website, and subsequently developed it for this newspaper into a column. Unless I can be accused of stealing from myself, Mr. Zulueta's attempt to divert attention from his egregious ethical lapses by alleging "intellectual theft" can only be described as pathetic.
Mr. Zulueta makes up the ethical rules of journalism as he goes along . He claims, for example, that journalists should disclose their associations only to gatekeepers and not to the public, to whom anyone with a molecule of knowledge of journalism ethics knows they should be even more responsible. He also speculates rather than proves. The suggestion that it was in furtherance of propaganda for the University of the Philippines that I wrote the column in question - in his feeble attempt to turn an ethics issue into a competition between UP and UST that can happen only in the dreams of juveniles in a state of arrested development - is as absurd as the implication that I stole from myself after 45 years of service to the University of the Philippines where plagiarism is an offense even more unforgiveable than stupidity.
My links to UP as a professor of journalism and former dean of the UP College of Mass Communication are well-known, as Mr. Zulueta himself noted, which would make my reiteration of those connections unnecessary unless they're compellingly relevant.
This entry was posted in Vantage Point and tagged Black Nazarene, CMFR, Lito Zulueta, religion, UP, UST on
Lito B. Zulueta Editor, Philippine Daily Inquirer Journalism teacher, University of Santo Tomas

Even if I'm not involved directly ... [cached]

Even if I'm not involved directly in the issue, I am compelled to react to Mr. Lito Zulueta's Jan. 10 letter to the editor in Business World titled "Who will watch the watchdog? Zulueta wrote in reaction to Luis Teodoro's Jan. 5 column article titled "Rule makers and rule breakers" where he stressed "the citizens' right to an unbiased, accurate and fair report on a matter of public concern."

According to Teodoro, the conflict of interest is apparent as Zulueta is a faculty member of the Pontifical and Royal University of Santo Tomas (UST).
In his Jan. 10 letter to the editor, Zulueta tried to debunk Teodoro's arguments by, among others, justifying the absence of a public disclosure of his association with UST: "I have always considered my links to UST as perfectly obvious to the people who should matter in this case - the editorial authorities of PDI, who presumably perform the gate-keeping functions that stem and check the biases of my articles."
In the context of journalism ethics, disclosure is necessary not only to the editors but also to the audience. Public disclosure is important because the people deserve to know relevant information, including potential conflict of interest, as they try to make informed choices. In other words, Zulueta should re-define what he referred to as "the people who should matter in this case."
Zulueta should know It is only through proper disclosure that the audience could help make sense of an author's or media organization's biases, whether real or imagined.
Since this article is about disclosure, please allow me to conclude with a somewhat kilometric one: Teodoro is a colleague at UP and I also know personally Zulueta of UST.

Baby Angelo gets a couple of nods from the Manunuri at :: Arkeofilms :: [cached]

Lito Zulueta, Inquirer lifestyle editor and professor at the University of Santo Tomas

Tight race for Urian Best Actress [cached]

The Manunuri ng Pelikulang Pilipino is chaired by Lito B. Zulueta, arts and culture editor of the Philippine Daily Inquirer and professor of journalism, literature and film theory at the University of Santo Tomas.

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