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This profile was last updated on 6/15/12  and contains information from public web pages.

Mr. Lito B. Zulueta

Wrong Lito B. Zulueta?

Journalism Teacher

Phone: (509) ***-****  HQ Phone
University of Santo Tomas
1000 E. Edison Ave.
Sunnyside , Washington 98944
United States

Company Description: The Aegis Jvris Fraternity is a recognized law school based fraternity exclusively domiciled in the Faculty of Civil Law, University of Santo Tomas. Established...   more

Employment History

18 Total References
Web References
The Inquirer also published the ..., 15 June 2012 [cached]
The Inquirer also published the university's response in a Jan. 2 article, "UST: CJ Corona earned Ph.D; University denies rules broken to favor Corona", written by Lito B. Zulueta.
Zulueta teaches journalism at the UST Faculty of Arts and Letters and is the adviser of The Varsitarian, the official student publication of the university. He has also written a number of glowing articles on UST's 400-year history.
Baby Angelo gets a couple of nods from the Manunuri at :: Arkeofilms :: [cached]
Lito Zulueta, Inquirer lifestyle editor and professor at the University of Santo Tomas
IN a letter to Business World ..., 13 Jan 2012 [cached]
IN a letter to Business World last January 10 ("Who will watch the watchdog?"), Lito Zulueta of the University of Santo Tomas noted "striking resemblances" (sic) between the January 2 CMFR statement ("Specious and disingenuous") and my January 6 Vantage Point column ("Rule makers and rule breakers"), and insinuates intellectual theft, presumably from CMFR, on my part.
Mr. Zulueta was as usual speaking in ignorance, if not malice as well. As CMFR deputy director and editor of its media monitoring publication PJR Reports, involvements I have many times disclosed, I wrote the January 2 CMFR statement for uploading in the CMFR website, and subsequently developed it for this newspaper into a column. Unless I can be accused of stealing from myself, Mr. Zulueta's attempt to divert attention from his egregious ethical lapses by alleging "intellectual theft" can only be described as pathetic.
Mr. Zulueta makes up the ethical rules of journalism as he goes along . He claims, for example, that journalists should disclose their associations only to gatekeepers and not to the public, to whom anyone with a molecule of knowledge of journalism ethics knows they should be even more responsible. He also speculates rather than proves. The suggestion that it was in furtherance of propaganda for the University of the Philippines that I wrote the column in question - in his feeble attempt to turn an ethics issue into a competition between UP and UST that can happen only in the dreams of juveniles in a state of arrested development - is as absurd as the implication that I stole from myself after 45 years of service to the University of the Philippines where plagiarism is an offense even more unforgiveable than stupidity.
My links to UP as a professor of journalism and former dean of the UP College of Mass Communication are well-known, as Mr. Zulueta himself noted, which would make my reiteration of those connections unnecessary unless they're compellingly relevant.
This entry was posted in Vantage Point and tagged Black Nazarene, CMFR, Lito Zulueta, religion, UP, UST on
Lito B. Zulueta Editor, Philippine Daily Inquirer Journalism teacher, University of Santo Tomas
Tight race for Urian Best Actress, 27 May 2005 [cached]
The Manunuri ng Pelikulang Pilipino is chaired by Lito B. Zulueta, arts and culture editor of the Philippine Daily Inquirer and professor of journalism, literature and film theory at the University of Santo Tomas.
"It's a beat," says Lito ..., 1 Jan 2007 [cached]
"It's a beat," says Lito Zulueta, assistant lifestyle editor for the Philippine Daily Inquirer. He adds, "There's a basic acceptance in the fact that entertainment has permeated just about every fabric of society. We cannot help but report about entertainment." According to the Philippine Center for Investigative Journalism (PCIJ), the P40-billion entertain-ment business has become an attractive target for advertising. Entertainment strongly determines consumer spending and counts among the products and services being offered by mobile phone companies as well as the more traditional media like radio and television ("The Power 25: The Top Guns of Philippine Show Business," July-October 2002, i magazine). While saying that entertainment as an industry should be covered by the media, Zulueta emphasizes that what is wrong is the overemphasis on and overload of entertainment news. He cites as an example 24 Oras's "Chika Minute" which really takes more than a minute of prime time news.
The preoccupation with entertainment has made the delivery of the news a performance or a drama by itself, according to Zulueta. Pointing to news anchors who read the news like stage performers, he says these newscasters actually trivialize the news and blur the distinction between entertainment and news.
The relative ease with which entertainment stories can be written, compared to politics or economics, has made the influx of ill-prepared entertainment writers inevitable, says Zulueta.
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