The hospital's scheduled opening next year will coincide with the 2013 Annual Conference of the American Congress of Rehabilitation Medicine (ACRM) on Nov. 12-16, creating a perfect storm of opportunities for ACRM, according to Lise Puckorius, CMP, the organization's global event strategist.
"The VA hospital system is continually challenged with rehabilitation," which will only intensify, Puckorius
said, as thousands of U.S. soldiers return from Afghanistan, many of them requiring rehabilitative care.
And the clinicians and researchers who will work at Orlando's new VA hospital and simulation facility face the same professional challenges as ACRM
The proximity of Medical City's
rehabilitative resources will benefit ACRM
's meeting in a number of ways, including offering the potential for pre- and post-event meetings and site visits.
has captured worldwide attention in the medical community, Puckorius
said, and the opportunity to tour the facility is likely to attract international attendees.
Beyond that, Puckorius
expects that ACRM
will benefit next year and in future years from the connections made between the association and Medical City's growing rehabilitative- medicine community, many of whose members are potential meeting attendees.
The 2013 Annual Conference will serve to educate them about ACRM
, which is the only professional association to represent all members of the interdisciplinary rehabilitation team.
In many ways, both ACRM
and Medical City's rehabilitative-medicine professionals "are in a growth mode," Puckorius
"We are looking into the future."
Asking those kinds of questions is a given, Puckorius
"It's part of a meeting planner's job to look past what's obvious.
You have to ask yourself: 'What can help your organization, and what can make an impact on that organization?'" For ACRM
, "cost is still the major factor in determining where a meeting is held," Puckorius
"But the costs have to come in the right places."
And for destinations that are competing for meetings business, serving as an expert guide to local intellectual and business resources that can enrich a meeting is a way to stand out from the rest of the pack.
In the case of ACRM's Annual Conference, it was a national sales director for Disney Destinations - the meeting will be held at Disney's Contemporary Resort - who mentioned Medical City to Puckorius.
"The bureau is key in this puzzle," Puckorius