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Lisa Neitzel, Surge Communications
spoke about her business, Surge Communications
, Innovations & Online Services, at the April Professional Women's Network luncheon at the Holiday Inn. (Naomi Yaeger / email@example.com)
Neitzel has 10 years of experience in media and 10 years of experience in the advertising and marketing agency world.
is the former co-anchor for WDIO-TV "Good Morning Northland.
says started the business to give her
clients great ideas and save them money.
In a presentation about her
company at April's meeting of the Duluth Professional Women's Network
talked about the importance of logos, company names, working with the media and websites.
suggested plugging one's core beliefs into a Google search to develop a brand name or company name.
said using the Internet wisely is important.
"Facebook is not a social network anymore; it's a business network.
Stressing its importance, she
added, "Make sure your Facebook account is updated.
Don't always sell, give good tips.
also talked about the importance of Twitter, YouTube, and foursquare.
With all the virtual networking, Neitzel
said that mixing with people in real life is still important.
"Anytime you can, be out and talking," she
"Make sure current and potential clients know who you are by attending groups like the Chamber, Rotary and [the business networking organization] BNI."
stressed that giving back to the community is an important thing for a business to do.
said, "you don't have to give money."
will help businesses of any size.