LAS VEGAS -- Lisa Howfield, general manager of KVBC, the NBC affiliate here, watched last year as the broadcast-television business began to shrink.
made do with old equipment, and did away with luxuries like yearly sales getaways.
In December and January, she
laid off 15 employees, or 6% of her
After the weatherman left last month, one of the morning news anchors took on both jobs.
"It's like a bad roller-coaster ride," says Ms. Howfield
station's full-day viewership is down 7.7% this TV season from the same period last year, according to Nielsen Co.
, and Ms. Howfield
ad revenue in 2009 will be down 30% from 2008.
Local television stations like Ms. Howfield's
dominated the TV business for more than half a century.
In Las Vegas, Ms. Howfield
is optimistic her
station will survive.