Lisa Donohue, Chief Executive Officer at Starcom USA, and Bob Rupczynski, Vice President of Media and Consumer Engagement at Kraft Foods Group, emphasized the important role of data combined with meaningful content and how they need to work together.
kicked things off by discussing the era of velocity marketing where it's a time of "code plus culture.
In this session, Kraft's Bob Rupczynski and Starcom's Lisa Donohue will discuss their partnership to redefine media, driving Kraft's strategic use of data and meaningful content, reinventing their marketing and propelling business.
has established a record of innovation, creative action, client service and leadership.
As CEO of Starcom USA, she is driving a true next-generation media agency focused on the convergence of media, technology and creativity; enabling the design of unique human experiences, at scale.
Under Donohue?s leadership, Starcom
has exceeded challenges on behalf of some of the world?s top marketers, including Samsung
, Procter & Gamble
, Bank of America
, Best Buy
, among others.
has driven Starcom's
industry-leading digital offering and invested heavily in the agency?s Data & Analytics practice.
Donohue serves as a member of Starcom MediaVest Group?s Executive Leadership Council, and also oversees SMG?s overall global product excellence initiatives, human experience strategy and research groups, in addition to the Halogen and Local Spectrum agencies.
Since becoming CEO of Starcom USA in 2009, Donohue has led the media agency to be the most awarded in the country, winning more than 250 honors for clients in the past two years alone, spanning disciplines including digital, print, TV, mobile, out of home, event, social and branded content.
In 2014, this success was a key driver in Starcom MediaVest Group being named Most Effective Agency Network by the North American Effies ? the first media agency to receive this honor in Effie history, a second-time Festival of Media Global Network of the Year, and Media Network of the Year at the Cannes Lions International Festival of Creativity.
Prior to tackling the top job at Starcom, Donohue served as President, Truth & Design at sister agency MediaVest.
It was her
re-imagination of planning that yielded Truth & Design?s methodology ? transforming the historically linear process into an ideas-based approach that best unearths insights and connects brands with people through proprietary tools and approaches.
Donohue also oversaw the agency?s digital practice, P&G-dedicated investment group and product development team, helping MediaVest garner 25 award winners and finalists in her last 12 months.
Prior to her time at MediaVest, Donohue worked her way up to EVP/managing director at Starcom on accounts including Morgan Stanley, Nintendo and Philip Morris Corporate.
Since launching her
career in 1987, she
has exhibited strong strategic thinking on a variety of accounts including Kellogg?s, General Motors, Mars, Miller, NYSE, P&G, Samsonite and Sony
received the honor of Chicago Advertising Federation?s Advertising Woman of the Year in 2011, as well as Adweek?s 2011 Executive Media All-Star.
In 2006 Advertising Age
as a Woman to Watch.
Donohue is an officer on the Board of Trustees of Milton Academy in Massachusetts, serves on the Advertising Women of New York (AWNY) Board of Directors, the 4A?s Board of Directors and Media Leadership Council, and is a member of The Chicago Network.