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This profile was last updated on 1/20/16  and contains information from public web pages and contributions from the ZoomInfo community.

Chief Executive Officer

Starcom USA
Phone: (312) ***-****  
Email: l***@***.com
Starcom MediaVest Group Inc
35 West Wacker Drive
Chicago , Illinois 60601
United States

Company Description: Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of highly...   more
Background

Employment History

162 Total References
Web References
Our Leadership - Starcom MediaVest GroupStarcom MediaVest Group
www.smvgroup.com, 20 Nov 2014 [cached]
Lisa Donohue
CEO, Starcom USA
As CEO of Starcom USA, Lisa's strategic talent empowers her company to exceed challenges on behalf of its clients, connecting them with their desired audiences through human understanding, real-time intelligence and creative ideas. After taking on the leadership role in June 2009 Lisa positioned the shop as the Space for Ideas Starcom's approach to creating the same positive experience for clients that the agency does for consumers.
To further promote human understanding, under Lisa's guidance Starcom launched Starcom Eq, an unprecedented resource for understanding people's motives and emotional needs providing marketing guidance across contact, context and content, and taking the traditional disciplines of media agencies to new horizons of consumer understanding.
Prior to tackling this leadership role, Lisa served as President, Truth & Design at sister agency MediaVest in which she helped form the vision behind the agency's foundation.
Advertising Age recognized Lisa as a Woman to Watch, and the Chicago Magazine Association honored her with its Bill Harmon Award for leading the print media industry.
Lisa ...
usa.starcomww.com, 18 Oct 2015 [cached]
Lisa Donohue
CEO
"We used data to understand that ...
www.mediapost.com, 15 Jan 2016 [cached]
"We used data to understand that Philly Cream Cheese lovers are either 'sweet' or 'savory' and then used that data to find those people and serve them the right sweet or savory that represented their preference," notes Starcom CEO Lisa Donohue, adding, that it illustrates, "a simple but powerful" way of leveraging data to not just improve the targeting of consumers, but the way they experience a brand.
"Often people think of 'experiences' as being 'big ticket' items," she says, adding, "when the reality is we need to focus on how the consumer experiences brands every day and in every way."
...
"It's not just about sharing a message today," explains Donohue.
...
A moment," Donohue explains, citing Starcom's strategy to lean into a truly transformational human experience taking place in the media.
"When it was announced that Caitlyn Jenner was receiving the Arthur Ashe Courage Award, we recognized an opportunity for Airbnb to stand up within the tension," she recalls. "This moment fit perfectly with Airbnb's messaging of 'Belong Anywhere' - there was an emotional fit."
Airbnb went with Starcom's recommendation to tie its brand message of "belonging" to explicitly reference transgenders and "infiltrate the national dialogue at the right moment, in the right context with the right content.
"Airbnb's public support of the transgender community proved their love for human diversity, changed brand perceptions and cemented a meaningful connection between the brand and their target," Donohue explains.
Lisa Donohue, Chief ...
www.iab.com, 8 Feb 2015 [cached]
Lisa Donohue, Chief Executive Officer at Starcom USA, and Bob Rupczynski, Vice President of Media and Consumer Engagement at Kraft Foods Group, emphasized the important role of data combined with meaningful content and how they need to work together.
...
Donohue kicked things off by discussing the era of velocity marketing where it's a time of "code plus culture.
...
In this session, Kraft's Bob Rupczynski and Starcom's Lisa Donohue will discuss their partnership to redefine media, driving Kraft's strategic use of data and meaningful content, reinventing their marketing and propelling business.
...
Lisa Donohue CEO Starcom USA
...
Lisa Donohue CEO Starcom USA
Lisa Donohue has established a record of innovation, creative action, client service and leadership. As CEO of Starcom USA, she is driving a true next-generation media agency focused on the convergence of media, technology and creativity; enabling the design of unique human experiences, at scale.
Under Donohue?s leadership, Starcom has exceeded challenges on behalf of some of the world?s top marketers, including Samsung, Procter & Gamble, Kraft, Bank of America, Best Buy, Kellogg?s, Novartis, Allstate, Esurance, Mattel, Spotify and Airbnb, among others. She has driven Starcom's industry-leading digital offering and invested heavily in the agency?s Data & Analytics practice.
Donohue serves as a member of Starcom MediaVest Group?s Executive Leadership Council, and also oversees SMG?s overall global product excellence initiatives, human experience strategy and research groups, in addition to the Halogen and Local Spectrum agencies.
Since becoming CEO of Starcom USA in 2009, Donohue has led the media agency to be the most awarded in the country, winning more than 250 honors for clients in the past two years alone, spanning disciplines including digital, print, TV, mobile, out of home, event, social and branded content. In 2014, this success was a key driver in Starcom MediaVest Group being named Most Effective Agency Network by the North American Effies ? the first media agency to receive this honor in Effie history, a second-time Festival of Media Global Network of the Year, and Media Network of the Year at the Cannes Lions International Festival of Creativity.
Prior to tackling the top job at Starcom, Donohue served as President, Truth & Design at sister agency MediaVest. It was her re-imagination of planning that yielded Truth & Design?s methodology ? transforming the historically linear process into an ideas-based approach that best unearths insights and connects brands with people through proprietary tools and approaches. Donohue also oversaw the agency?s digital practice, P&G-dedicated investment group and product development team, helping MediaVest garner 25 award winners and finalists in her last 12 months.
Prior to her time at MediaVest, Donohue worked her way up to EVP/managing director at Starcom on accounts including Morgan Stanley, Nintendo and Philip Morris Corporate. Since launching her career in 1987, she has exhibited strong strategic thinking on a variety of accounts including Kellogg?s, General Motors, Mars, Miller, NYSE, P&G, Samsonite and Sony.
Donohue received the honor of Chicago Advertising Federation?s Advertising Woman of the Year in 2011, as well as Adweek?s 2011 Executive Media All-Star. In 2006 Advertising Age recognized her as a Woman to Watch.
Donohue is an officer on the Board of Trustees of Milton Academy in Massachusetts, serves on the Advertising Women of New York (AWNY) Board of Directors, the 4A?s Board of Directors and Media Leadership Council, and is a member of The Chicago Network.
Lisa Donohue - USA
www.starcomusa.com, 7 May 2015 [cached]
Lisa Donohue
Lisa Donohue has established a record of innovation, creative action, client service and leadership. As CEO of Starcom USA, she is driving a true next-generation media agency focused on the convergence of media, technology and creativity; enabling the design of unique human experiences, at scale, with impressive results.
Under Donohue's leadership, Starcom has exceeded challenges on behalf of some of the world's top marketers, including Samsung, Procter & Gamble, Kraft, Bank of America, Microsoft, Anheuser-Busch InBev, Best Buy, Kellogg's, Novartis, Allstate, Esurance, Mattel, Mars/Wrigley and Spotify, among others. She has driven Starcom's industry-leading digital offering and invested heavily in the agency's Data & Analytics practice.
Donohue serves as a member of Starcom MediaVest Group's Global Executive Management Group, and also oversees SMG's overall global product excellence initiatives, human experience strategy and research groups, in addition to the Halogen and Local Spectrum agencies.
Since becoming CEO of Starcom USA in 2009, Donohue has led the media agency to be the most awarded in the country, winning more than 100 honors for clients in the past two years alone, spanning disciplines including digital, print, TV, mobile, out of home, event, social and branded content. Starcom brought home four Cannes Lions in 2013 in three different categories, including a Gold Lion in Media. The agency has been named the most effective media agency network in North America by the Effies for the past three years, and was selected as MEDIA's 2011 Creative Media Agency of the Year.
Prior to tackling the top job at Starcom, Donohue served as President, Truth & Design at sister agency MediaVest. It was her re-imagination of planning that yielded Truth & Design's methodology - transforming the historically linear process into an ideas-based approach that best unearths insights and connects brands with people through proprietary tools and approaches. Donohue also oversaw the agency's digital practice, P&G-dedicated investment group and product development team, helping MediaVest garner 25 award winners and finalists in her last 12 months.
Prior to her time at MediaVest, Donohue worked her way up to EVP/managing director at Starcom on accounts including Morgan Stanley, Nintendo and Philip Morris Corporate. Since launching her career in 1987, she has exhibited strong strategic thinking on a variety of accounts including Kellogg's, General Motors, Mars, Miller, NYSE, P&G, Samsonite and Sony.
Donohue received the honor of Chicago Advertising Federation's Advertising Woman of the Year in 2011, as well as Adweek's 2011 Executive Media All-Star. In 2006 Advertising Age recognized her as a Woman to Watch.
Donohue is an officer on the Board of Trustees of Milton Academy in Massachusetts, serves on the Advertising Women of New York (AWNY) Board of Directors, the 4A's Board of Directors and Media Leadership Council, and is a member of The Chicago Network.
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