CEO, Starcom USA
As CEO of Starcom USA
, Lisa's strategic talent empowers her
company to exceed challenges on behalf of its clients, connecting them with their desired audiences through human understanding, real-time intelligence and creative ideas.
After taking on the leadership role in June 2009 Lisa positioned the shop as the Space for Ideas Starcom's approach to creating the same positive experience for clients that the agency does for consumers.
To further promote human understanding, under Lisa's guidance Starcom launched Starcom Eq
, an unprecedented resource for understanding people's motives and emotional needs providing marketing guidance across contact, context and content, and taking the traditional disciplines of media agencies to new horizons of consumer understanding.
Prior to tackling this leadership role, Lisa served as President, Truth & Design at sister agency MediaVest in which she helped form the vision behind the agency's foundation.
Advertising Age recognized Lisa as a Woman to Watch, and the Chicago Magazine Association honored her with its Bill Harmon Award for leading the print media industry.