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Wrong Lisa Donohue?

Ms. Lisa B. Donohue

Chief Executive Officer

Starcom MediaVest Group Inc

Direct Phone: (312) ***-****       

Email: l***@***.com

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Starcom MediaVest Group Inc

35 West Wacker Drive

Chicago, Illinois 60601

United States

Company Description

Starcom Mediavest Group architects connected human experiences to create value for our clients through precision marketing, content and technology solutions. Ranked the number one global network by Ad Age, SMG partners with the world's leading marketers a ... more

Find other employees at this company (7,630)

Background Information

Employment History

iMedia Connection


Chief Executive Officer

Starcom MediaVest Group Inc


Mediavest, Inc.


Officer On the Board of Trustees
Milton Academy

The Chicago Network

Board Member

Member of Executive Team

Member of Executive Leadership Council

Web References (167 Total References)

Lisa ... [cached]

Lisa Donohue

Global Brand President, Starcom
Lisa Donohue
Global Brand President, Starcom
As Global Brand President for Starcom Worldwide and member of the Publicis Media global leadership team, Lisa Donohue is driving a next-generation media agency focused on the convergence of media, technology and creativity. Starcom Worldwide is the leading global media agency brand within Publicis Media, part of Publicis Groupe, driving more than $26 billion in global media billings for client partners. In her role, Lisa is responsible for global brand vision, culture, partnerships, talent and product excellence, and is enabling the design of unique human experiences with impressive results.
During her tenure as CEO, Lisa led Starcom to be the most awarded media agency in the country.

"We used data to understand that ... [cached]

"We used data to understand that Philly Cream Cheese lovers are either 'sweet' or 'savory' and then used that data to find those people and serve them the right sweet or savory that represented their preference," notes Starcom CEO Lisa Donohue, adding, that it illustrates, "a simple but powerful" way of leveraging data to not just improve the targeting of consumers, but the way they experience a brand.

"Often people think of 'experiences' as being 'big ticket' items," she says, adding, "when the reality is we need to focus on how the consumer experiences brands every day and in every way."
"It's not just about sharing a message today," explains Donohue.
A moment," Donohue explains, citing Starcom's strategy to lean into a truly transformational human experience taking place in the media.
"When it was announced that Caitlyn Jenner was receiving the Arthur Ashe Courage Award, we recognized an opportunity for Airbnb to stand up within the tension," she recalls. "This moment fit perfectly with Airbnb's messaging of 'Belong Anywhere' - there was an emotional fit."
Airbnb went with Starcom's recommendation to tie its brand message of "belonging" to explicitly reference transgenders and "infiltrate the national dialogue at the right moment, in the right context with the right content.
"Airbnb's public support of the transgender community proved their love for human diversity, changed brand perceptions and cemented a meaningful connection between the brand and their target," Donohue explains.

What Will Win at Cannes: Lisa ... [cached]

What Will Win at Cannes: Lisa Donohue

Lisa Donohue, CEO, Starcom USA, spoke with Advertising Age and gave her predictions below.
Ad Age: What will win big this year?
Ms. Donohue: "The Other Side" for Honda is going to win a lot of trophies. It's a great, fun idea for that audience in the "Choose Your Own Adventure" style that couldn't be more spot-on for that target.
Ad Age: What's the best work from your region?
Ms. Donohue: "I Will What I Want" from Under Armour is an interesting case. It has a great insight that they brought to life through real-time interactivity, starting the conversation around the campaign and then making it live within that context. They paid it all the way through and got rewarded for it.
Ad Age: What trends do you predict among the winners?
Ms. Donohue: I think we'll see a lot of work celebrating diversity and especially aimed at empowering young women.
Ms. Donohue: Cannes has become a major networking event, which is fine, but I'd like to see an even stronger focus on the work. I always walk away from this week inspired by the creativity and risk-taking showcased during the award shows, and anything we can do to emphasize the work, the better off the entire industry will be.
Ad Age: What does Cannes need less of?
Ms. Donohue: Less days of the festival. It's nine days if you start with the Health competition, but there are certainly worse places to spend that time.
Lisa Donohue, CEO, Starcom USA

"We're incredibly proud of our historical ... [cached]

"We're incredibly proud of our historical relationship and are thrilled to continue our partnership with Kraft Heinz," said Lisa Donohue, CEO of Starcom USA.

Lisa Donohue, CEO, ... [cached]

Lisa Donohue, CEO, Starcom USA

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