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This profile was last updated on 1/18/16  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Lisa J. Cramer

Wrong Lisa J. Cramer?

Vice President Sales and Marketin...

Phone: (770) ***-**** ext. **  
Email: l***@***.com
120 Interstate North Parkway E Suite 226
Atlanta , Georgia 30339
United States

Company Description: InReality is a customer experience strategy and design firm that helps our clients understand and improve how customers experience their brand. We do this by first...   more

Employment History


  • The American University
  • The American
128 Total References
Web References
InReality | Team, 30 Aug 2015 [cached]
Lisa Cramer
Vice President, Marketing & Sales
When not instilling "the fear of leads" into her team (just kidding... well sort of), Lisa puts her over 25 years as a highly accomplished marketing, sales and technology executive experience to work for our clients. That said, it's no coincidence that the Sales Lead Management Association (SLMA) has awarded her "Top Most Influential People" and "Top Women to Watch" numerous times! Lisa is also a well-known speaker and thought leader in the B2B community, and she dedicates a lot of her time to educating marketers about lead management. In her spare time, Lisa is an avid tennis player (watch out... she's a tad competitive) and enjoys spending time with her husband and two children.
linkedin twitter portrait_hires_lisa-cramer
Lisa Cramer
Vice President, Marketing & Sales
Lisa ..., 19 Nov 2014 [cached]
Lisa Cramer
Lisa Cramer VP, North American Sales & Marketing
Lisa Cramer Vice President, ..., 19 Nov 2014 [cached]
Lisa Cramer Vice President, North American Sales & Marketing
Well-respected by her peers and colleagues, Lisa has dedicated her time and effort to educating marketers about one of her passions-lead management. She joins InReality following an over 25-year career as a highly accomplished executive, thought leader, author and speaker, specializing in marketing, sales and technology.
Lisa was most recently co-founder and president of LeadLife Solutions, helping B2B marketers leverage on-demand marketing automation software. Prior to LeadLife, she was chief sales and marketing officer of FirstWave Technologies where she increased software revenue by 69%, grew existing customer revenue by 751% and added over 25 new customers-all within a 6-month time frame. Before Firstwave, Lisa spent her time generating revenue and achieving equally impressive results as president and chief operating officer of Involve Technology, a Phoenix-based sales knowledge automation company; as vice president of marketing and general manager for IdealHire, an ASP-based Internet recruiting solutions provider for corporations and as director of strategic marketing at Viasoft, a developer and marketer of software for the Y2K problem. She also served as product marketing manager, sales engineer manager and sales representative at KnowledgeWare in Atlanta and IBM in Charlotte and Washington, D.C.
When not instilling the "fear of leads" into her team (just kidding... well sort of), Lisa spends her time having fun with her husband and two children, sitting on the advisory board of the SMLA, playing tennis and giving back to the community through various volunteer organizations.
Lisa Cramer ..., 30 Aug 2015 [cached]
Lisa Cramer
According to Lisa Cramer of ..., 15 Oct 2015 [cached]
According to Lisa Cramer of InReality, a strategy and marketing company, the average customer these days may progress through the buying cycle more rapidly-at a rate of up to 60 percent.
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