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This profile was last updated on 11/19/15  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Lisa J. Cramer

Wrong Lisa J. Cramer?

Vice President Sales and Marketin...

120 Interstate North Parkway E Suite 226
Atlanta , Georgia 30339
United States

Company Description: InReality is a customer experience strategy and design firm that helps our clients understand and improve how customers experience their brand. We do this by first...   more

Employment History

Board Memberships and Affiliations


  • The American University
  • The American
134 Total References
Web References
Lisa ..., 19 Nov 2014 [cached]
Lisa Cramer
Lisa Cramer VP, North American Sales & Marketing
Lisa Cramer Nominated for "Top 50 Most Influential People in Sales Lead Management" by SLMA, 17 Nov 2011 [cached]
Lisa Cramer Nominated for "Top 50 Most Influential People in Sales Lead Management" by SLMA
Atlanta - November 17, 2011 - LeadLife Solutions (, the only provider of a premier lead management solution that combines people and technology, announced today President and Co-founder, Lisa Cramer, was nominated for the Top 50 Most Influential People in Sales Lead Management.
Cramer has been a pioneer in the area of sales lead management for over 20 years and was voted to this list in 2009 and 2010. In 2008, she successfully launched the LeadLife platform and was quickly recognized as a thought leader in the marketing automation industry. In 2010, she led the company to over 200 percent growth. And in 2011, she has led the development and launch of the company's next generation marketing automation technology.
"I feel privileged to be nominated for SLMA's Top 50 Most Influential People in Sales Lead Management," said Cramer. "It is truly an honor to be included amongst so many distinguished leaders in our industry."
Cramer was also named one of SLMA's "Top 20 Women to Watch" in sales lead management for 2011 and participates on the Marketing Automation Software Guide's Software Advisory Board.
Sales Lead Management Association(SM) - Managing Leads to Maximize Sales - Press Releases [cached]
Lisa Cramer -LeadLife Solutions
Lisa Cramer of LeadLife Solutions Joins the Sales Lead Management Association SM Advisory Board
Lisa Cramer Los Angles, CA - - Sept 18, 2008 - James W. Obermayer, executive director of the Sales Lead Management Association SM (SLMA) today announced that Lisa Cramer has joined its Advisory Board.
"Ms. Cramer rounds out the Advisory Board," Obermayer said, "and brings a wealth of new ideas which will add to our growth."
"The SLMA fills a community-based need for people who want to know how to better manage sales inquiries beyond the installation of a CRM system," said Cramer. "The association provides a wealth of information and resources, and I look forward to adding my ideas and working with other members of the Advisory Board to advance and promote SLMA's objectives."
Lisa Cramer is President and Co-Founder of LeadLife Solutions, an Atlanta based company focused on Marketing Automation Software. Prior to LeadLife, Cramer was with FirstWave Technologies a publicly-held Atlanta company's Chief Sales and Marketing Officer. Since joining Firstwave, Cramer had successfully repositioned FirstWave beyond CRM and launched a series of new products and services within the Demand Generation market space. Cramer was responsible for growing revenue and adding marquis customers such as BearingPoint.
Prior to joining Firstwave, Cramer was President and COO of Involve Technology, a Phoenix-based sales knowledge automation SaaS company. Ms. Cramer was responsible for marketing, partnerships, business development, and company and product strategic direction.
Previously, Cramer was VP Marketing/General Manager of IdealHire, an ASP-based Internet recruiting product for corporations. Ms. Cramer was responsible for marketing, sales and strategy, while being actively involved in raising capital and growing the company from 15 employees to 100 employees.
Prior to joining IdealHire, Cramer was Director of Strategic Marketing at Viasoft, a developer and marketer of software for the Y2K problem. Additionally, Cramer was Product Marketing Manager, Sales Engineer Manager and Sales Representative at KnowledgeWare in Atlanta and IBM in Charlotte and Washington, DC. Ms. Cramer graduated Magna Cum Laude from The American University.
Sales Lead Management Association(SM) - About Our Organization, 29 Sept 2012 [cached]
Lisa J. Cramer President LeadLife Solutions, Inc. (770) 670-6702
Lisa Cramer Vice President, ..., 19 Nov 2014 [cached]
Lisa Cramer Vice President, North American Sales & Marketing
Well-respected by her peers and colleagues, Lisa has dedicated her time and effort to educating marketers about one of her passions-lead management. She joins InReality following an over 25-year career as a highly accomplished executive, thought leader, author and speaker, specializing in marketing, sales and technology.
Lisa was most recently co-founder and president of LeadLife Solutions, helping B2B marketers leverage on-demand marketing automation software. Prior to LeadLife, she was chief sales and marketing officer of FirstWave Technologies where she increased software revenue by 69%, grew existing customer revenue by 751% and added over 25 new customers-all within a 6-month time frame. Before Firstwave, Lisa spent her time generating revenue and achieving equally impressive results as president and chief operating officer of Involve Technology, a Phoenix-based sales knowledge automation company; as vice president of marketing and general manager for IdealHire, an ASP-based Internet recruiting solutions provider for corporations and as director of strategic marketing at Viasoft, a developer and marketer of software for the Y2K problem. She also served as product marketing manager, sales engineer manager and sales representative at KnowledgeWare in Atlanta and IBM in Charlotte and Washington, D.C.
When not instilling the "fear of leads" into her team (just kidding... well sort of), Lisa spends her time having fun with her husband and two children, sitting on the advisory board of the SMLA, playing tennis and giving back to the community through various volunteer organizations.
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