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This profile was last updated on 11/19/14  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Lisa J. Cramer

Wrong Lisa J. Cramer?

President and Co-Founder

LeadLife Solutions Inc
7000 Central Parkway Suite 330
Atlanta, Georgia 30328
United States

Company Description: LeadLife provides full Web analytics, fueled by tracking codes on vendor-created and external Web pages. Campaign reports show activity counts (emails sent, opens,...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • The American University
  • The American
138 Total References
Web References
Lisa Cramer Vice President, ...
podcast.inforetail.com, 19 Nov 2014 [cached]
Lisa Cramer Vice President, North American Sales & Marketing
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Well-respected by her peers and colleagues, Lisa has dedicated her time and effort to educating marketers about one of her passions-lead management. She joins InReality following an over 25-year career as a highly accomplished executive, thought leader, author and speaker, specializing in marketing, sales and technology.
Lisa was most recently co-founder and president of LeadLife Solutions, helping B2B marketers leverage on-demand marketing automation software. Prior to LeadLife, she was chief sales and marketing officer of FirstWave Technologies where she increased software revenue by 69%, grew existing customer revenue by 751% and added over 25 new customers-all within a 6-month time frame. Before Firstwave, Lisa spent her time generating revenue and achieving equally impressive results as president and chief operating officer of Involve Technology, a Phoenix-based sales knowledge automation company; as vice president of marketing and general manager for IdealHire, an ASP-based Internet recruiting solutions provider for corporations and as director of strategic marketing at Viasoft, a developer and marketer of software for the Y2K problem. She also served as product marketing manager, sales engineer manager and sales representative at KnowledgeWare in Atlanta and IBM in Charlotte and Washington, D.C.
When not instilling the "fear of leads" into her team (just kidding... well sort of), Lisa spends her time having fun with her husband and two children, sitting on the advisory board of the SMLA, playing tennis and giving back to the community through various volunteer organizations.
Sales Lead Management Association(SM) - About Our Organization
salesleadmgmtassn.com, 29 Sept 2012 [cached]
Lisa J. Cramer President LeadLife Solutions, Inc. (770) 670-6702
Sales Lead Management Association(SM) - Managing Leads to Maximize Sales - Press Releases
www.salesleadmgmtassn.com [cached]
Lisa Cramer -LeadLife Solutions
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Lisa Cramer of LeadLife Solutions Joins the Sales Lead Management Association SM Advisory Board
Lisa Cramer Los Angles, CA - - Sept 18, 2008 - James W. Obermayer, executive director of the Sales Lead Management Association SM (SLMA) today announced that Lisa Cramer has joined its Advisory Board.
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"Ms. Cramer rounds out the Advisory Board," Obermayer said, "and brings a wealth of new ideas which will add to our growth."
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"The SLMA fills a community-based need for people who want to know how to better manage sales inquiries beyond the installation of a CRM system," said Cramer. "The association provides a wealth of information and resources, and I look forward to adding my ideas and working with other members of the Advisory Board to advance and promote SLMA's objectives."
Lisa Cramer is President and Co-Founder of LeadLife Solutions, an Atlanta based company focused on Marketing Automation Software. Prior to LeadLife, Cramer was with FirstWave Technologies a publicly-held Atlanta company's Chief Sales and Marketing Officer. Since joining Firstwave, Cramer had successfully repositioned FirstWave beyond CRM and launched a series of new products and services within the Demand Generation market space. Cramer was responsible for growing revenue and adding marquis customers such as BearingPoint.
Prior to joining Firstwave, Cramer was President and COO of Involve Technology, a Phoenix-based sales knowledge automation SaaS company. Ms. Cramer was responsible for marketing, partnerships, business development, and company and product strategic direction.
Previously, Cramer was VP Marketing/General Manager of IdealHire, an ASP-based Internet recruiting product for corporations. Ms. Cramer was responsible for marketing, sales and strategy, while being actively involved in raising capital and growing the company from 15 employees to 100 employees.
Prior to joining IdealHire, Cramer was Director of Strategic Marketing at Viasoft, a developer and marketer of software for the Y2K problem. Additionally, Cramer was Product Marketing Manager, Sales Engineer Manager and Sales Representative at KnowledgeWare in Atlanta and IBM in Charlotte and Washington, DC. Ms. Cramer graduated Magna Cum Laude from The American University.
Email Marketing Solution | Blog
leadlife.com, 19 June 2014 [cached]
Lisa Cramer
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Lisa Cramer
5 Easy Ways to Increase Your Clients' Landing Page Conversions CMO, Email Marketing, Lead Generation, Lead Nurturing, Lead to Revenue, Marketing Metrics
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Lisa Cramer
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Lisa Cramer
How to Implement an Integrated Lead Scoring Strategy for your Clients Lead Management, Lead Nurturing, Lead Prioritization, Lead Scoring, Lead Tracking, Marketing Automation Software
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Lisa Cramer
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Lisa Cramer
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Lisa Cramer
6 Lead Management Tactics to Drive Client Success Lead Management, Lead Nurturing, Lead Prioritization, Lead Scoring, Marketing Automation Software
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Lisa Cramer
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Lisa Cramer
Two Revelations That Still Shock Me CMO, CSO, Lead Generation, Lead Management, Lead to Revenue, Sales Process, Uncategorized
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Lisa Cramer
Lisa ...
leadlife.com, 4 June 2014 [cached]
Lisa Cramer
5 Easy Ways to Increase Your Clients' Landing Page Conversions
Categories: CMO, Email Marketing, Lead Generation, Lead Nurturing, Lead to Revenue, Marketing Metrics
...
About Lisa Cramer Lisa Cramer is the co-founder and president of LeadLife Solutions. In 2010, 2011, 2012 and again in 2013, Lisa was named among the "Top 50 Most Influential People" in Sales Lead Management; and in 2011, 2012, and 2013 also named one of the "20 Women to Watch" in Sales Lead Management by the Sales Lead Management Association (SLMA), where she was also among the top five of all awarded thought leaders. Lisa shares her expertise through various articles, webcasts and speaking engagements. Lisa's articles have been published in respected industry publications such as BtoB Magazine, DemandGen Report, MarketingProfs, Sales Lead Management Association, Selling Power, Destination CRM and many more. View all posts by Lisa Cramer
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