Regardless, there are valuable lessons to be learned from it, according to Lisa Bodell, CEO of the business consulting firm FutureThink and the NGCOA's General Session keynote at its recent Annual Conference in New Orleans.
"What's great about that anecdote is that it illustrates how we have such a hard time changing our course even when what's in front of us is so unclear.
We have such a hard time admitting that maybe we are the one who needs to change," said Bodell
, a self-proclaimed 'futurist' who advises companies and groups on how to innovate and think differently about change.
"The issue with change is that people see it as something that's all or nothing - it's binary, it's yes or it's no, it's good or it's bad, it's all or it's nothing.
And it's not," she
"In fact, there's a lot of gray area with change and I think that's an opportunity because it means you don't have to take a big risk in order to have a lot of success."
introduced attendees to a tool that futurists call "40 ways to rethink your business.