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"Keep it fresh and updated," is ...
"Keep it fresh and updated," is the reason Lionel Bolden gave for the recent renovations at Hardee's restaurant on East College Drive in Marshall.
"Pretty much a total remodeling,"said Bolden, owner/operator at Hardee's.
"What we're hoping to do is give the customers a fresh look.
They like new."
The renovations started last summer, with the outside, Bolden
It's continued with new signs, new furniture and painting in a new color scheme that a news release describes as "warm browns, rich reds and golds."
is hoping the new colors and decor appeal not only to the 18- to 34-year-old demographic, "but the seniors, too," he
"We want them to feel warm and cozy."
also wants them to feel comfortable in the "all new seating," which includes tall tables and stools near the windows.
The booths have been moved around; the open design leaves extra space, which Bolden
is considering filling with more seating.
The new decor has been designed to include the "star toppers," the Hardee's
The metal accents sit on the half-walls and give the design a modern edge.
The windows have been redesigned, Bolden
pointed out, and are covered at the top on the outside and mirrored on the inside.
The children's play area is still under construction - Bolden
said new equipment is being installed.
The renovations extend into the restrooms with new colors and stalls, he
"Last time we did something here was nine or 10 years ago," said Bolden
, who is part of a group that owns three other stores in Granite Falls (which he
plans to renovate in February), Sleepy Eye and Milbank, S.D.
said the Hardee's corporation
asks the franchise owners to update "every seven years."
"We've been here about 33 years and have had probably five different remodelings in that period, including the store burning down and being rebuilt in 1993," he
Hardee's - News
, Har Mar Foods, Inc., owner Lionel Bolden, four Hardee's in Minnesota - Operations Excellence, 2-10 unit operators.
IHFA - Operations Committee
Lionel Bolden - Har Mar Foods