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2008-04-24T00:00:00.000Z

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Wrong Linwood Helfand?

Linwood Michael Helfand

Vice President of Sales

Cox Target Media , Inc.

Direct Phone: (727) ***-****       

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Cox Target Media , Inc.

805 Executive Drive West #100

St. Petersburg, Florida 33702

United States

Company Description

Based in St. Petersburg, FL, Cox Target Media (CTM) is a national direct marketing company that offers targeted marketing solutions to identify and engage specific shopper segments. We provide marketers with keen insights into how consumers think and beha ... more

Find other employees at this company (221)

Background Information

Employment History

Director of Sales Training and Development

Knight Ridder Inc.

Affiliations

Board Member, The Saint Ignatius Finance Council
Guardian Angels Catholic School

Education

Cox Enterprises , Inc

theater , education and business management

Barry University

theater , education and business management

Christopher Newport College

theater , education and business management

University of Virginia

theater , education and business management

Virginia Commonwealth University

Web References (4 Total References)


Linwood "Woody" Helfand spent three-fourths ...

www.globalretailmarketing.com [cached]

Linwood "Woody" Helfand spent three-fourths of his 28 year advertising career as a newspaper executive before he entered the direct marketing world of audience segmentation and targeting in 2000.Prior to joining Cox Target Media (the direct marketer that produces Valpak, Valpak.com, and Solo Valuz-solo mail lists, products, and mailings) he was Vice President of Sales for the New England based 104 newspaper group, Community Newspaper Company.He was instrumental in enabling CNC to attain positive EBIDA over a sixteen month turnaround.Helfand was a corporate executive with Knight Ridder, Inc as Director of Sales Training & Development for 8 years before moving to New England.

A past national speaker at newspaper symposiums, Helfand was awarded honorariums at the American Press Institute and at the Columbia School of Journalism.He attended Virginia Commonwealth University, University of Virginia, Barry University and Christopher Newport College where he studied theater, education, and business management.He is a graduate of the Cox Enterprises, Inc 2006 General Management Leadership Program.
Woody resides in Oldsmar, Florida with his wife, Kathy, and two sons Nicholas and Brandon.He also has two adult daughters, Susan and Sarah, who both reside in Pennsylvania.He serves on the Guardian Angels Catholic School Board of Directors, The Saint Ignatius Finance Council, and leads the Guardian Angels strategic advancement committee.Primarily family focused, he is also a golfer, an avid reader, and an exercise enthusiast.


Cox Target Media - Senior Executives

www.coxtarget.com [cached]

Linwood HelfandSales


Valpak.com Press Room

coupons.sandiegoinsider.com [cached]

There's hubbub that the economy could be taking a dive , said Linwood M. Helfand , vice president of sales for Cox Target Media , Inc..The company , based in Largo , prints and mails the distinctive blue Val-Pak and brown Carol Wright envelopes full of coupons.

But if the economy slows , more businesses will be looking for inexpensive advertising and more customers will use coupons - both boons to Cox Target Media's business.
That's when we believe our business will grow , Helfand said.Advertisers need instant response.That's what we do..
Business already has been good.Last year , Val-Pak mailed 15 billion coupons in 500 million envelopes , tripling its volume since 1992.


Valpak.com Press Room

coupons.accessarizona.com [cached]

"There's hubbub that the economy could be taking a dive," said Linwood M. Helfand, vice president of sales for Cox Target Media, Inc.The company, based in Largo, prints and mails the distinctive blue Val-Pak and brown Carol Wright envelopes full of coupons.

But if the economy slows, more businesses will be looking for inexpensive advertising and more customers will use coupons - both boons to Cox Target Media's business.
"That's when we believe our business will grow, Helfand said."Advertisers need instant response.That's what we do."
Business already has been good.Last year, Val-Pak mailed 15 billion coupons in 500 million envelopes, tripling its volume since 1992.

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