is a results-oriented marketer with 20 years of
global brand building experience in North America, Europe
has a proven track record of driving sales and profit by identifying key brand insights and creating focused marketing strategies that build brand equity while improving ROI.
has created strategic initiatives for brands in a variety of product categories including oral care, OTC pharmaceuticals, personal care, nutritional supplements and household products.
As Chief Marketing Officer at BigVoice Linda
leads digital brand building and global expansion efforts.
has always been focused on understanding the forces that drive consumer behavior and the changing factors that generate business growth.
As online and offline marketing merge, and digital marketing tools evolve, Linda
is committed to optimizing the integration of traditional and digital to leverage new technology for brand building.
Linda has worked with GlaxoSmithKline where she was Director, Global Category Management.
developed and implemented the business integration and expansion strategy, delivering double digit global brand growth, following the acquisition the Block Drug Company
Prior to joining the GlaxoSmithKline team she was Director of International Marketing for the Block Drug Company.
provided strategic business direction for the global marketing team supporting 15 affiliate companies in Europe and Asia.
Linda has an MBA in marketing and an undergraduate education in Psychology, a combination that supports her ongoing efforts to identify key consumer insights and develop innovative ways to build brand equity.