Last Update

2016-05-09T00:00:00.000Z

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Background Information

Employment History

Chief Marketing Officer

BigVoice Unlimited

Director, Global Category Management for the Sensodyne Brand

GlaxoSmithKline plc

Director of International Marketing

Block Drug Company , Inc.

Chief Marketing Strategist

Susan B. Levy Consulting LLC

Marketing Strategy - Global Business Expansion - Digital Optimization

LinkedIn

Partner, Chief Marketing Officer, Partner, Chief Marketing Officer

Advertising.com Inc

Affiliations

Founder
LindaTerjesen.com, LLC

Founder
LT Consulting LLC

Education

B.A.

Psychology

Montclair State University

MBA

marketing

Farleigh Dickinson University

Web References (37 Total References)


BigVoice Key Team Members

www.bigvoiceunlimited.com [cached]

Linda Terjesen

...
Linda is a results-oriented marketer with 20 years of global brand building experience in North America, Europe and Asia. She has a proven track record of driving sales and profit by identifying key brand insights and creating focused marketing strategies that build brand equity while improving ROI. She has created strategic initiatives for brands in a variety of product categories including oral care, OTC pharmaceuticals, personal care, nutritional supplements and household products.
As Chief Marketing Officer at BigVoice Linda leads digital brand building and global expansion efforts. Linda has always been focused on understanding the forces that drive consumer behavior and the changing factors that generate business growth. As online and offline marketing merge, and digital marketing tools evolve, Linda is committed to optimizing the integration of traditional and digital to leverage new technology for brand building.
Linda has worked with GlaxoSmithKline where she was Director, Global Category Management. She developed and implemented the business integration and expansion strategy, delivering double digit global brand growth, following the acquisition the Block Drug Company. Prior to joining the GlaxoSmithKline team she was Director of International Marketing for the Block Drug Company. She provided strategic business direction for the global marketing team supporting 15 affiliate companies in Europe and Asia.
Linda has an MBA in marketing and an undergraduate education in Psychology, a combination that supports her ongoing efforts to identify key consumer insights and develop innovative ways to build brand equity.


News - What's Happening at BigVoice

www.bigvoiceunlimited.com [cached]

Linda Terjesen, BigVoice Unlimited 212-675-5740 linda@bigvoiceunlimited.com

...
BigVoice Unlimited adds Linda Terjesen as CMO Expand or collapse case study
Linda Terjesen will lead BigVoice brand building marketing initiatives
New York, NY, March 23, 2012 - As another step in its strategy to build the best consumer packaged goods digital marketing agency in the industry, BigVoice Unlimited CEO Peter Block announced the addition of Linda Terjesen as Chief Marketing Officer.
...
"I am thrilled to be working with Linda again.
...
At BigVoice, Linda will focus on optimizing the marketing strategy and digital tools that build brand equity. Linda has spent the last 20 years leading teams into new marketing territory and building brands in global markets. She has both digital consulting and corporate experience and has created strategic initiatives for clients in multiple consumer product categories including oral care, OTC, personal care, nutritional supplements and household products. She has worked with GlaxoSmithKline as Director, Global Category Management, where she developed and implemented the business integration program that delivered double-digit global growth for the Sensodyne toothpaste brand. Prior to joining the GSK team she was Director of International Marketing for the Block Drug Company where she worked with Peter Block to provide global marketing direction for 15 affiliate companies in Europe and Asia.
"At BigVoice there is no 'digital divide.' We don't see a distinction between traditional and digital marketing, we see an opportunity to use new technology and platforms to create more effective and efficient marketing communication. I'm so pleased to have the opportunity to work with such a talented team that understands both targeted digital technology and innovative marketing programs are necessary to drive brand growth. My focus at BigVoice will be the same as it's always been, providing customized marketing programs that drive brand growth," said Linda, CMO.


Brand Equity of Niche Brands Grows Rapidly Online

www.bigvoiceunlimited.com [cached]

Linda Terjesen, BigVoice Unlimited 212-675-5740 linda@bigvoiceunlimited.com


BigVoice Unlimited has ...

www.lead411.com [cached]

BigVoice Unlimited has recently announced the appointment of Linda Terjesen as the company's new chief marketing officer. She brings to the team two decades of experience in the field of marketing. Terjesen was previously with GlaxoSmithKline as well as Block Drug Company. There's more about her appointment on this news link.

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This entry was posted in Marketing, Sales and tagged Aaron Shaket, Ascendx Spineā„¢, BigVoice Unlimited, Eric W. Gilbert, Heineken USA, Linda Terjesen, Marketing, Sales.


Digital Marketing Agency BigVoice Unlimited adds Linda Terjesen as Partner, CMO

www.bigvoiceunlimited.com [cached]

Digital Marketing Agency BigVoice Unlimited adds Linda Terjesen as Partner, CMO

Linda Terjesen will lead BigVoice brand building marketing initiatives
New York, NY, March 23, 2012 - As another step in its strategy to build the best consumer packaged goods digital marketing agency in the industry, BigVoice Unlimited CEO Peter Block announced the addition of Linda Terjesen as Chief Marketing Officer.
...
"I am thrilled to be working with Linda again.
...
At BigVoice, Linda will focus on optimizing the marketing strategy and digital tools that build brand equity. Linda has spent the last 20 years leading teams into new marketing territory and building brands in global markets. She has both digital consulting and corporate experience and has created strategic initiatives for clients in multiple consumer product categories including oral care, OTC, personal care, nutritional supplements and household products. She has worked with GlaxoSmithKline as Director, Global Category Management, where she developed and implemented the business integration program that delivered double-digit global growth for the Sensodyne toothpaste brand. Prior to joining the GSK team she was Director of International Marketing for the Block Drug Company where she worked with Peter Block to provide global marketing direction for 15 affiliate companies in Europe and Asia.
"At BigVoice there is no "digital divide. We don't see a distinction between traditional and digital marketing, we see an opportunity to use new technology and platforms to create more effective and efficient marketing communication. I'm so pleased to have the opportunity to work with such a talented team that understands both targeted digital technology and innovative marketing programs are necessary to drive brand growth. My focus at BigVoice will be the same as it's always been, providing customized marketing programs that drive brand growth," said Linda, CMO.

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