Even an old question evokes new answers when we ask three top licensing agents to tell us if and when artists really need them. Paul Cohen of CreatifUSA Licensing, John Haesler of MHS Licensing, and Linda McDonald of Linda McDonald Inc. all answer "yes," of course, and go on to offer new insights about why.
• Linda McDonald
, whose eponymous agency, located in Charlotte, NC,
Linda McDonald, Linda McDonald, Inc
Which may or may not be true, Linda
insists: "Many fine artists act as their own agents."
But an agent is skilled at putting the right artists and manufacturers together, she
says -- "We know immediately which artist fits the vendor's bill."
A good agent also keeps artists up to speed on both overall design trends and vendors' special needs, pulling trends boards from vendors and relaying the information in a timely fashion "because everything is always 'for next year,'" she
"It's such an exciting business, art licensing," Linda
says in her
signature soft Southern voice. "And it affords artists a wonderful opportunity. They're always telling me nice little stories like, 'I went into this store yesterday and there was my art on the shelf!'"