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Wrong Linda MacCracken?

Ms. Linda MacCracken

Position In Customer Engagement Practice Health and Public Service Practice

Accenture LTD

HQ Phone: (917) 452-4400

Accenture LTD

1345 Avenue Of The Americas 6Th Floor

New York, New York 10105

United States

Company Description

Accenture Limited (Accenture) is a management consulting, technology services and outsourcing organization. The Company’s business is structured around five operating groups, which together comprise 17 industry groups serving clients. The operating groups... more

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Background Information

Employment History

Vice President Advisory Services


Society for Healthcare Strategy and Market Development

Board Member
Society for Healthcare Planning and Marketing



Macalester College


Boston University's Graduate School of Business

healthcare management
Boston University

healthcare management
Macalester College

undergraduate degree
Psychology and Political Science
Macalester College

Web References (90 Total References)

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Linda MacCracken | Robert Harrington | Mark Shelley | Andrew J Snyder

Linda MacCracken Customer Engagement Practice Health & Public Service Practice Accenture: Insight Driven Health

Linda MacCracken of ...

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Linda MacCracken of Truven Analytics reviewed data analytics needed for Fee For Service and Fee for Value consumer engagement in today's rapidly changing healthcare industry. She also examined pressing business questions which focus on data analytics as effective, innovative ways to improve customer intimacy and enhance margin, and gave practical tools to help you and your teams find better ways to serve your customers.

Linda ...

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Linda MacCracken

Linda MacCracken is Principal of MacCracken Consulting, a consulting firm focused on helping healthcare providers achieve sustained market advantage with physician-aligned, market-driven strategies. She is also an Adjunct Lecturer on Management at Harvard's Masters in Health Care Management Program for physician executives.
Linda has served in leadership roles at Truven Health Analytics, Thomson Reuters Health, Northwest Community Healthcare and Sturdy Memorial Hospital. Her publications include "Market-Driven Strategy," Enduring Trends in Healthcare: Beyond ACA," "Talking To My Generation" and "Using Market Intelligence to Grow Profitable Business."
Linda began her career at Beth Israel Deaconess, launching marketing and patient driven service design while teaching marketing at Harvard School of Public Health's Masters in MPH program and Organizational Behavior and Marketing at Boston University's Management Programs. She earned her undergraduate degree in Psychology and Political Science from Macalester College and her MBA in Health Care Management from Boston University.

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Linda MacCracken Senior Principal

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Linda MacCracken | Bob Harrington

Linda MacCracken Senior Principal
Linda teaches (for the last 15 years) marketing strategy at Harvard's physician Master's program. She has served as VP Advisory Services and Product Management at Truven Health Analytics, developing products and services to optimize provider market position. Linda has served as Chief Strategy & Marketing Officer, where building market share, expanding networks and boosting customer ratings. She holds a BA from Macalester College, St. Paul, MN and an MBA from Boston University's Graduate School of Business.

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