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This profile was last updated on 5/17/2017 and contains contributions from the  Zoominfo Community.

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Linda MacCracken

Facilitator

Society for Healthcare Strategy and Market Development

HQ Phone:  (312) 422-3888

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Society for Healthcare Strategy and Market Development

155 N Wacker Dr Suite 400

Chicago, Illinois,60606

United States

Company Description

The Society for Healthcare Strategy & Market Development is the premier organization for healthcare planners, marketers, and communications and public relations professionals. A personal membership group of the American Hospital Association, SHSMD serves more ... more

Find other employees at this company (28)

Background Information

Employment History

Management Consulting Senior Principal

Accenture LTD


Affiliations

Society for Healthcare Planning and Marketing

Board Member


Education

BA

Macalester College


MBA

Boston University's Graduate School of Business


MBA

healthcare management

Macalester College


Web References(63 Total References)


SHSMD: Physician-Engaged Business Development and Marketing

www.shsmd.org [cached]

Linda MacCracken
Senior Principal


www.shsmd.org

Linda MacCracken
Customer Engagement Practice Health & Public Service Practice Accenture: Insight Driven Health


SHSMD: Physician Relations: 4 Pillars of Effective Connection Facilitators

www.shsmd.org [cached]

Linda MacCracken | Alan Brown, MD | Tim Crowley | Bob Harrington | Suzanne Hendery | Richard Reynolds, MD | Andrew Snyder | Nancy Watson
Linda MacCracken Vice President, Advisory Services Truven Health Analytics Linda MacCracken has more than 20 years of experience in the healthcare field. Her work on innovative applications has resulted in launching outpatient solutions, business development applications, and consumer engagement strategies. She currently holds an appointment in management in the Masters of Management Program for physician and dental executives at the Harvard School of Public Health. She has co-authored white papers together with Truven Health Analytics colleagues and is the author of the book Market-Driven Strategy. She is a frequent speaker at national conferences, including the Society for Healthcare Strategy & Market Development's, Customer Based Marketing, Call Center Conference, Physician Hospital Executive Summit, and Professional Research Corporation. Ms. MacCracken holds an MBA in healthcare management from Boston University and a BS in psychology from Macalester College.


SHSMD: Physician Relations: 4 Pillars of Effective Connection

www.shsmd.org [cached]

Linda MacCracken
Vice President, Advisory Services Truven Health Analytics


SHSMD: Bundling Services with Data, Doctors, and Decisions

www.shsmd.org [cached]

Linda MacCracken, VP, Thomson Reuters


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