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Last Update

2016-07-20T00:00:00.000Z

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Wrong Linda MacCracken?

Ms. Linda MacCracken

Position In Customer Engagement Practice Health and Public Service Practice

Accenture LTD

HQ Phone: (917) 452-4400

Email: l***@***.com

Accenture LTD

1345 Avenue Of The Americas 6Th Floor

New York, New York 10105

United States

Company Description

Accenture is a global management consulting, technology services, and outsourcing company, with more than 358,000 people serving clients in more than 120 countries. Accenture collaborates with clients to help them become high-performance businesses and go... more

Find other employees at this company (205,910)

Background Information

Employment History

Blog

Vice President Advisory Services

TRUVEN HEALTH ANALYTICS INC

Affiliations

Board Member
Society for Healthcare Planning and Marketing

Education

BA

Macalester College

MBA

Boston University's Graduate School of Business

MBA
healthcare management
Boston University

MBA
healthcare management
Macalester College

undergraduate degree
Psychology and Political Science
Macalester College

Web References (90 Total References)


Linda MacCracken | Robert ...

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Linda MacCracken | Robert Harrington | Mark Shelley | Andrew J Snyder

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Linda MacCracken Customer Engagement Practice Health & Public Service Practice Accenture: Insight Driven Health


Linda MacCracken of ...

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Linda MacCracken of Truven Analytics reviewed data analytics needed for Fee For Service and Fee for Value consumer engagement in today's rapidly changing healthcare industry. She also examined pressing business questions which focus on data analytics as effective, innovative ways to improve customer intimacy and enhance margin, and gave practical tools to help you and your teams find better ways to serve your customers.


Linda ...

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Linda MacCracken

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Linda MacCracken is Principal of MacCracken Consulting, a consulting firm focused on helping healthcare providers achieve sustained market advantage with physician-aligned, market-driven strategies. She is also an Adjunct Lecturer on Management at Harvard's Masters in Health Care Management Program for physician executives.
Linda has served in leadership roles at Truven Health Analytics, Thomson Reuters Health, Northwest Community Healthcare and Sturdy Memorial Hospital. Her publications include "Market-Driven Strategy," Enduring Trends in Healthcare: Beyond ACA," "Talking To My Generation" and "Using Market Intelligence to Grow Profitable Business."
Linda began her career at Beth Israel Deaconess, launching marketing and patient driven service design while teaching marketing at Harvard School of Public Health's Masters in MPH program and Organizational Behavior and Marketing at Boston University's Management Programs. She earned her undergraduate degree in Psychology and Political Science from Macalester College and her MBA in Health Care Management from Boston University.


Linda MacCracken Senior ...

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Linda MacCracken Senior Principal


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Linda MacCracken | Bob Harrington

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Linda MacCracken Senior Principal
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Linda teaches (for the last 15 years) marketing strategy at Harvard's physician Master's program. She has served as VP Advisory Services and Product Management at Truven Health Analytics, developing products and services to optimize provider market position. Linda has served as Chief Strategy & Marketing Officer, where building market share, expanding networks and boosting customer ratings. She holds a BA from Macalester College, St. Paul, MN and an MBA from Boston University's Graduate School of Business.

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