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Ms. Linda MacCracken

HQ Phone: (312) 422-3888

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Society for Healthcare Strategy and Market Development

155 N Wacker Dr Suite 400

Chicago, Illinois 60606

United States

Company Description

The Society for Healthcare Strategy & Market Development is the premier organization for healthcare planners, marketers, and communications and public relations professionals. A personal membership group of the American Hospital Association, SHSMD serves ... more

Find other employees at this company (26)

Background Information

Employment History

Vice President

Thomson Reuters Corporation

Vice President, Truven Health Analytics and Adjunct Lecturer

Harvard School of Public Health

Vice President, Business Development-Provider Group, Thomson Healthcare

American Hospital Association

Management Consulting Senior Principal

Accenture LTD


Board Member
Society for Healthcare Planning and Marketing



Macalester College


Boston University's Graduate School of Business


healthcare management

Macalester College

Web References (61 Total References)

SHSMD: Physician-Engaged Business Development and Marketing [cached]

Linda MacCracken Senior Principal

Linda MacCracken Customer ... [cached]

Linda MacCracken Customer Engagement Practice Health & Public Service Practice Accenture: Insight Driven Health

SHSMD: Physician Relations: 4 Pillars of Effective Connection Facilitators [cached]

Linda MacCracken | Alan Brown, MD | Tim Crowley | Bob Harrington | Suzanne Hendery | Richard Reynolds, MD | Andrew Snyder | Nancy Watson

Linda MacCracken Vice President, Advisory Services Truven Health Analytics
Linda MacCracken has more than 20 years of experience in the healthcare field. Her work on innovative applications has resulted in launching outpatient solutions, business development applications, and consumer engagement strategies. She currently holds an appointment in management in the Masters of Management Program for physician and dental executives at the Harvard School of Public Health. She has co-authored white papers together with Truven Health Analytics colleagues and is the author of the book Market-Driven Strategy. She is a frequent speaker at national conferences, including the Society for Healthcare Strategy & Market Development's, Customer Based Marketing, Call Center Conference, Physician Hospital Executive Summit, and Professional Research Corporation. Ms. MacCracken holds an MBA in healthcare management from Boston University and a BS in psychology from Macalester College.

SHSMD: Physician Relations: 4 Pillars of Effective Connection [cached]

Linda MacCracken Vice President, Advisory Services Truven Health Analytics

SHSMD: Bundling Services with Data, Doctors, and Decisions [cached]

Linda MacCracken, VP, Thomson Reuters

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