Founded in 1981 in Santa Cruz, Calif., Rainbow Light® is a pioneer of the natural industry's number one-selling women's and prenatal multivitamins. Rainbow Light understands that women are the CEOs of their families' health. Its customized wellness soluti
PresidentLinda Kahler has served as president of Rainbow Light for more than 30 years.
Under her leadership, the company introduced the food-based supplement category and has ascended to become one of the natural channel's premier brands.
Rainbow Light continues to be the category leading natural vitamin for every life stage-women, prenatal, men, teens and active adults.
Other industry-firsts driven by Kahler include the development of 100 percent post-consumer-recycled Eco-Guard® bottles, an innovation that now keeps 10 million plastic bottles from entering the waste-stream every year.
Under Kahler, Rainbow Light became the founding supporter of Vitamin Angels, a non-profit that donates vitamins to over 30 million families a year in food insecure areas around the world.
In 2014, Kahler was inducted into the Hall of Legends, an award that honors leaders who have made important contributions to the development and evolution of the natural products industry.
We began donating supplements as part of natural disaster and civil strife relief operations in the early days, but in 1996 Rainbow Light president Linda Kahler was able to realize her long-held passion to reach at-risk mothers and children worldwide in a meaningful way.
Since 1994, we have donated over 38 million prenatal tablets worldwide, reaching an estimated 100,000 women, including programs in Haiti, Ivory Coast, Guatemala, Peru, Dominican Republic, Philippines and Kenya.
As our Prenatal One has become the best-selling natural prenatal supplement, donations have grown as well to over 4 million annually.
Linda approached Howard Schiffer, founder and president of Vitamin Angels, with a plan to make ongoing contributions in the area of maternal health that Vitamin Angels could count on for the long-term.
Home > Supply News & Analysis > People > Rainbow Light'sLinda Kahler honored with NBJ Lifetime Achievement Award
Rainbow Light'sLinda Kahler honored with NBJ Lifetime Achievement Award
Led supplements industry on social and environmental missions
Rainbow Light President Linda Kahler received a Lifetime Achievement Award Wednesday night at the NBJ Summit in Dana Point.
ood-based supplements pioneer and Rainbow Light President Linda Kahler, whose ideas and ideals continue to lead the industry in important ways, was honored with a Nutrition Business Journal lifetime achievement award last night at the NBJ Summit in Dana Point, California.Kahler, whose tenure at Rainbow Light spans more than three decades, led the launch of the first whole-food multivitamin on the market.
That ground-breaking product, Just Once, continues to be the No. 1 best-selling natural multivitamin in the United States.
Beyond product innovation, Kahler also brought strong environmental and social values into the supplement industry.
Rainbow Light is the first supplement company to introduce recyclable bottles made from 100 percent recycled materials, not only diverting millions of bottles out of landfills every year, but also showing other companies that healthy products for consumers can be healthy for the planet as well.
Kahler, whose company continues to support the non-profit Vitamin Angels' global mission, worked with Vitamin Angels and the World Health Association to develop a maternal health program in 1994.
Hall of Legends 2014 honoree: Linda KahlerNBJ Summit co-founder Tom Aarts called Kahler an easy choice for the honor.
"Linda has ensured that the company gives generously to people and the planet through countless social good and sustainability programs.
Kahler got her start in the natural products industry as a teenager working in a health food store and has remained true to that mission ever since.
Wednesday night, Kahler attributed much of Rainbow Light's success to her staff, many of whom have spent decades with the company, but called her first boss at that health store a primary inspiration, describing the head of the family-based Sacramento business as "passionate, dedicated, creative and quirky."
Those early years were integral to the culture and mission of Rainbow Light.
"It was a very different time," she said.
"People didn't come into this industry because it was a big business opportunity.
Coming out of that era and that community sense helped her set the compass for Rainbow Light, particularly in the social and environmental efforts, she said.
"This was part of our DNA from the start," Kahler said.
Kahler accepted the award at the most well-attended NBJ Summit in the event's history.
She was inducted into the New Hope Natural Media's Hall of Legends in 2014.
Thank You for Downloading!
1. Download ZoomInfo Grow
2. Run Installation Wizard
3. Check your inbox to Sign in to ZoomInfo Grow