Linda BradfieldPresident & CEOSouthern Financial Exchange As President and CEO of Southern Financial Exchange (SFE) for more than 15 years, Mrs. Bradfield is a payments professional and provides payment systems participants with information, support and leadership regarding the Automated Clearing House (ACH) Network and emerging payment applications.She
is responsible for the overall administrative and fiscal activities of the association as well as planning, education/training, marketing, public relations, operations and regulatory matters.Mrs. Bradfield
is a frequent speaker to industry trade groups and has worked with various news media as both a source and writer.SFE
has member financial institutions and other organizations primarily in five states. (LA, AL, MS, AR and TN).She is Past Chairperson of the National Payments Executive Leadership Forum.She is a member of the American Society of Association Executives and the Association for Financial Professionals.She
serves on the Operations Committee of ECCHO
(the Electronic Check Clearing House Organization.) Other business affiliations have included: the Payment Solutions Network (PSN) Information Based Service's
Advisory Board, Instructor at the Graduate School of Banking at Louisiana State University
, and the State of Mississippi's Electronic Benefit Transfer Advisory Council.She has conducted Board Member Orientation for the National Automated Clearing House Association, served as an advisory member, served on the organization's Strategic Planning Task Forces and work groups, Education/Communications Committee, Marketing Committee, Private Sector Processing Alternatives Task Force, and NACHA Annual Conferences Planning Committees.