The BBC's Global News Languages controller Liliane Landor's days are filled with meetings at the global news corporation's news headquarters in central London.
By 9am, when everyone else is starting work for the day, the Lebanese-born Landor - who speaks five languages - has to have a good idea of what is going to happen in the world that day.
Talking Point, a popular programme on BBC Arabic.
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Arabic language service is not the "replica" of BBC English
, or any of the 28 language services for that matter.
attributes the growth in digital platforms for this, but of course the news had to be of some interest.
Cue the Arab Spring that rippled across the world, leaving a trail of historical news in its path.
"Arabic (received more funds) for a very obvious reason ... we were in the middle of a crisis and we still are; Somalian for a similar reason ... Hindi because we felt India was moving very quickly and we did not get our act together very quickly ... it's a digital market," says Landor