Letitia Jackson, Vice President of Corporate Engagement for Senior Star in Tulsa, Oklahoma, says venue owners have been key to promoting the screenings.
"They're willing to do whatever is necessary, such as provide preview screenings for members of key organizations and the media," she
Venues may use Facebook to promote events, including information on the Q&A speakers.
helped spread the word about upcoming screenings on their Facebook page with a share campaign.
also connected stakeholder organizations, such as the Tulsa Alzheimer Association chapter
, with venue owners to get out the word about screenings.
arranged for guest speakers, with help from the American Music Therapy Association
For a screening in Ohio, the state's Department of Aging
helped promote the program with key information and links on their letterhead as handouts.
Venue owners served as event MC's, and also introduced the Q&A session after the screenings.
The most important thing to say when it's all over?
"Tell the audience to spread the word about the power of the film, to tell others to go see it," says Letitia
For several months prior to the Miss Mississippi competition in June, Callie visited communities and nursing homes near Jackson
and explained the benefits of personalized music for people with Alzheimer's and other dementias and cognitive challenges.