Need more? Try out  Advanced Search (20+ criteria)»

logo

Last Update

This profile was last updated on 6/20/2017 and contains contributions from the  Zoominfo Community.

is this you? Claim your profile.

Wrong Les Watrous?

Les Watrous

Founder and Chief Executive Officer

Cert-A-Roof LLC

HQ Phone:  (714) 997-0424

Direct Phone: (714) ***-****direct phone

Email: l***@***.com

GET ZOOMINFO GROW

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions.

I agree to the  Terms of Service and  Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

THANK YOU FOR DOWNLOADING!

computers
  • 1.Download
    ZoomInfo Grow
    v sign
  • 2.Run Installation
    Wizard
  • 3.Check your inbox to
    Sign in to ZoomInfo Grow

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Cert-A-Roof LLC

2232 East Wilson Ave.

Orange, California,92867

United States

Company Description

Cert-A-Roof offers roof inspection, LeakFREE® Roof Certification, and roof repair as part of our full range of services for commercial roofs in Costa Mesa. Providing these services is part of our guarantee to make sure that our clients are well provided for, a...more

Web References(38 Total References)


History

www.certaroof.com [cached]

The model for the Cert-A-Roof concept began taking shape over 25 years ago while our founder, Les Watrous, was running his own independent contracting business.
As an entrepreneur and third-generation builder, Les had extensive experience in all aspects of contracting, including sales, marketing, home inspections and insurance restoration work. He also had an entrepreneurial drive to innovate, combined with a deeply rooted moral imperative to do things right. He envisioned a niche that would set his business apart while improving the roofing experience for the customer. Les didn't have to look very far for the roofing industry at that time lacked uniform standards and policies. In fact, it was in disarray, with no unity, and no track record for following "best practices" on either the customer or operations side. In the early 80's, while his ideas for an innovative roofing firm were fermenting, Les founded and operated Waterhouse and Associates, a general contracting company. In 1994, a destructive California earthquake opened the floodgates of opportunities for Waterhouse and Associates, bringing not only more work, but also the need to negotiate insurance claims on behalf of displaced homeowners. Les soon became an insurance claims expert and a sought-after consumer advocate. Based on his knowledge, he authored Top Dollar Property Claims. The book sold thousands of copies and is rated "One of the Best Real Estate Reads of the Year" by the Los Angeles Times. His intimate understanding of the inner workings of insurance companies as they relate to insurance claims and the importance of risk management provided Les his unique niche. He became well positioned to implement an exciting new service of roof certifications, the "key" for gaining entry into a rich referral base, to meet the needs of roofing professionals, property owners and everyone else involved in real estate transactions. Combining the tried-and-true with the new and innovative, he created a Patent-pending process of inspecting and certifying roofs and a trademarked proprietary roof certification program designed to bring peace of mind to property owners and the real estate community as well as profitability to contractors. This converged with his desire to raise the bar for the roofing industry, improve overall standards and to "do things right.


All posts by ogoingteam

blog.ogoing.com [cached]

oGoing Small Business Spotlight, Les Watrous of Cert-A-Roof
Les Watrous - founder and CEO of Cert-A-Roof Les Watrous, founder and CEO of Cert-A-Roof, established his company in 1993. Cert-A-Roof is an oGoing small business member. Les wanted to combine his family's long history of construction and roofing expertise with his own sense of genuine customer service, entrepreneurial spirit and passion for the industry. Those fundamentals have served him well. The business Les created has become the industry leader in roof inspection, repair and certification. "Cert-a-Roof provides detailed, quality roof inspections to customers in our primary target area of Riverside, Los Angeles and Orange County," says Les. "Our team at Cert-A-Roof is passionate about what we do," Les explains. "We strive to fulfill our mission of protecting our customers by keeping their first line of defense strong: their roof." Les built Cert-A-Roof on an impressive list of core values: professionalism, reliability, on-time performance, superior service, pride of workmanship, excellence, respectfulness, integrity and accountability, thankfulness, and, referring to his customers, "your trust. These words have special meaning for Les. "You'll notice that the first letter in each of the core values spells 'prosperity,'" he points out. "My philosophy is that unless you adhere to the core values, you'll never obtain prosperity." Staying Motivated for Success In 1995, Les founded the National Roof Certification and Inspection Association, and Cert-A-Roof now trains individuals and contractors to follow the organization's protocols when performing inspections, issuing LeakFREE® roof certifications or making roof repairs. But expanding company services hasn't changed the fact that Cert-A-Roof is still a family business, one that extends this appreciation of family to its technicians. "We all strive not only to improve and drive the current business, but to sustain the relationships we've made," says Les. "We stay motivated because Cert-A-Roof's success provides life's necessities for our families and employees." Given the time requirements of daily operations and the challenge of personally keeping up with constant changes in social media marketing, Les appreciates the online platform and presence oGoing provides. "oGoing has helped manage all of our marketing, social media and even software needs at an affordable price," he notes. But the bottom line issue for Les remains his customers. "Customer service is the most important element," he says. oGoing Small Business Spotlight, Les Watrous of Cert-A-Roof


MANAGEMENT TEAM

www.certaroof.com [cached]

Les Watrous : Founder & CEO
Les provides the overall vision for Cert-A-Roof® and is the driving force behind all business development operations as Cert-A-Roof® grows into a recognized, trusted brand name nationwide. He is the chief "guardian of the brand" with a spectrum of responsibilities that includes the overall direction of the company and the development and management of the franchise operations. Les makes sure the company maintains its focus on core values and on its stated mission to provide a superior level of service and exceptional value in meeting the roofing needs and protection of homeowners and the real estate community. In his twin roles as Founder and Chief Executive Officer, Les draws on his broad and varied experience as a business owner, visionary, author, entrepreneur and "hands on" general contractor. Les has over 30 years experience in all facets of the residential building industry, including extensive experience in construction management. His core expertise, and his "passion," is providing a system in which other contractors can benefit. He is a leading expert in the roof certification business and developed the patents pending process for inspecting and certifying roofs. Early in his career, Mr. Watrous founded Waterhouse & Associates, a general contracting consumer advocate firm specializing in insurance claims by reconstructing homes damaged by "perils of nature. He quickly became a specialist and has since developed numerous copyrights and proprietary systems that advance the knowledge and techniques of roof certification and the repair process. Les created "Cert-A- Roof®" based on his in-depth knowledge of all sides of the roofing repair business, including the insurance side. In tandem with Cert-A-Roof®, he developed "LeakFREE(R) roof certification," a two year renewable service agreement that protects sellers, buyers and agents from any future roof related leaks. Les is also the founder of TGWB Publishing and a former Educational Director providing 3-credit continuing education correspondence course for real estate agents in California entitled "Roof Certifications for Consumer Protection" as well as a 6-credit continuing education correspondence courses for insurance agents in California. He is author of "Top Dollar Property Claims," a business book designed to guide homeowners and contractors through the steps of obtaining a successful claims settlement.


Cert-A-Roof Site Map

www.certaroof.com [cached]

Les Watrous, CEO of Cert-A-Roof, says that "the summer sun can raise the roof's surface temperature immensely, drying the roofing material so that it is brittle and then can crack.
"A good insurance policy, a professional inspection and any necessary repairs along with proper documentation is the best roof protection a homeowner can have," Watrous adds. Watrous warns homeowners that unless you are extremely careful and knowledgeable, walking on a roof can actually create problems or worsen its condition. Les Watrous is the founder and CEO of Cert-A-Roof, a one-stop source for every residential or commercial roofing need.


small business

blog.ogoing.com [cached]

oGoing Small Business Spotlight, Les Watrous of Cert-A-Roof
Les Watrous - founder and CEO of Cert-A-Roof Les Watrous, founder and CEO of Cert-A-Roof, established his company in 1993. Cert-A-Roof is an oGoing small business member. Les wanted to combine his family's long history of construction and roofing expertise with his own sense of genuine customer service, entrepreneurial spirit and passion for the industry. Those fundamentals have served him well. The business Les created has become the industry leader in roof inspection, repair and certification. "Cert-a-Roof provides detailed, quality roof inspections to customers in our primary target area of Riverside, Los Angeles and Orange County," says Les. "Our team at Cert-A-Roof is passionate about what we do," Les explains. "We strive to fulfill our mission of protecting our customers by keeping their first line of defense strong: their roof." Les built Cert-A-Roof on an impressive list of core values: professionalism, reliability, on-time performance, superior service, pride of workmanship, excellence, respectfulness, integrity and accountability, thankfulness, and, referring to his customers, "your trust. These words have special meaning for Les. "You'll notice that the first letter in each of the core values spells 'prosperity,'" he points out. "My philosophy is that unless you adhere to the core values, you'll never obtain prosperity." Staying Motivated for Success In 1995, Les founded the National Roof Certification and Inspection Association, and Cert-A-Roof now trains individuals and contractors to follow the organization's protocols when performing inspections, issuing LeakFREE® roof certifications or making roof repairs. But expanding company services hasn't changed the fact that Cert-A-Roof is still a family business, one that extends this appreciation of family to its technicians. "We all strive not only to improve and drive the current business, but to sustain the relationships we've made," says Les. "We stay motivated because Cert-A-Roof's success provides life's necessities for our families and employees." Given the time requirements of daily operations and the challenge of personally keeping up with constant changes in social media marketing, Les appreciates the online platform and presence oGoing provides. "oGoing has helped manage all of our marketing, social media and even software needs at an affordable price," he notes. But the bottom line issue for Les remains his customers. "Customer service is the most important element," he says. oGoing Small Business Spotlight, Les Watrous of Cert-A-RoofComments: 0Rating: 5 / 1


Similar Profiles

city

Browse ZoomInfo's Business
Contact Directory by City

city

Browse ZoomInfo's
Business People Directory

city

Browse ZoomInfo's
Advanced Company Directory