Les  Watrous, Founder and Chief Executive Officer, Cert-A-Roof LLC
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This profile was last updated on 8/21/15 and contains information from public web pages and contributions from the ZoomInfo community.
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Founder and Chief Executive Offic...

Phone: (714) ***-****  HQ Phone
Local Address: , California, United States
Cert-A-Roof LLC
2232 East Wilson Ave.
Orange , California 92867
United States

Company Description: Cert-A-Roof is in the roof ASSURANCE business. We provide quality roof inspections and repair work and other preventive services such as roof coatings in order to...   more
Background

Employment History

  • Chief Executive Officer
    National Roof Certification and Inspection Association -NRCIA

Board Memberships and Affiliations

27 Total References
Web References
Newsletter Articles
www.certaroof.com, 25 Jan 2012 [cached]
Les Watrous, CEO of Cert-A-Roof, says that "the summer sun can raise the roof's surface temperature immensely, drying the roofing material so that it is brittle and then can crack.
...
"A good insurance policy, a professional inspection and any necessary repairs along with proper documentation is the best roof protection a homeowner can have," Watrous adds.
...
Watrous warns homeowners that unless you are extremely careful and knowledgeable, walking on a roof can actually create problems or worsen its condition.
...
Les Watrous is the founder and CEO of Cert-A-Roof, a one-stop source for every residential or commercial roofing need.
Leadership
www.nrcia.org, 1 April 2014 [cached]
Les Watrous
Executive Director Les@nrcia.org
Mr. Watrous provides the overall vision for NRCIA and is the driving force behind all business development operations as NRCIA grows into a recognized, trusted brand name nationwide. He is the chief "guardian of the brand" with a spectrum of responsibilities that includes the overall direction of the company and the development and management of the chapter operations. Mr. Watrous makes sure the company maintains its focus on core values and on its stated mission to provide a superior level of service and exceptional value in meeting the roofing needs and protection of homeowners and the real estate community.
In his twin roles as Founder and Chief Executive Director, Mr. Watrous draws on his broad and varied experience as a business owner, visionary, author, entrepreneur and "hands on" general contractor. He has over 30 years experience in all facets of the residential building industry, including extensive experience in construction management. His core expertise, and his "passion," is providing a system in which other contractors can benefit. He is a leading expert in the roof certification business and developed the patents pending process for inspecting and certifying roofs. Early in his career, Mr. Watrous founded Waterhouse & Associates, a general contracting consumer advocate firm specializing in insurance claims by reconstructing homes damaged by "perils of nature. He quickly became a specialist and has since developed numerous copyrights and proprietary systems that advance the knowledge and techniques of roof certification and the repair process.
Mr. Watrous created NRCIA based on his in-depth knowledge of all sides of the roofing repair business, including the insurance side. In tandem with NRCIA, he developed "LeakFREE® Roof Certification," a two year renewable service agreement that protects sellers, buyers and agents from any future roof related leaks and claims.
Mr. Watrous is also the founder of TGWB Publishing and a former Educational Director providing a 3-credit continuing education correspondence course for real estate agents in California entitled "Roof Certifications for Consumer Protection" as well as a 6-credit continuing education correspondence course for insurance agents in California. He is author of "Top Dollar Property Claims," a business book designed to guide homeowners and contractors through the steps of obtaining a successful claims settlement. The book was selected as one of the "Top 10 Real Estate Books" by The Los Angeles Times.
...
Mr. Hogue shares in the overall vision with Les Watrous by helping with development of programs and by filling the roll of National Director of Sales & Marketing. Mr. Hogue shares a passion with Les for the building of NRCIA into an Association with high the highest moral standards and a level of integrity unmatched in the roofing industry.
History
www.certaroof.com, 7 Mar 2015 [cached]
The model for the Cert-A-Roof concept began taking shape over 25 years ago while our founder, Les Watrous, was running his own independent contracting business. As an entrepreneur and third-generation builder, Les had extensive experience in all aspects of contracting, including sales, marketing, home inspections and insurance restoration work. He also had an entrepreneurial drive to innovate, combined with a deeply rooted moral imperative to do things right. He envisioned a niche that would set his business apart while improving the roofing experience for the customer. Les didn't have to look very far for the roofing industry at that time lacked uniform standards and policies. In fact, it was in disarray, with no unity, and no track record for following "best practices" on either the customer or operations side.
In the early 80's, while his ideas for an innovative roofing firm were fermenting, Les founded and operated Waterhouse and Associates, a general contracting company. In 1994, a destructive California earthquake opened the floodgates of opportunities for Waterhouse and Associates, bringing not only more work, but also the need to negotiate insurance claims on behalf of displaced homeowners. Les soon became an insurance claims expert and a sought-after consumer advocate. Based on his knowledge, he authored Top Dollar Property Claims. The book sold thousands of copies and is rated "One of the Best Real Estate Reads of the Year" by the Los Angeles Times.
His intimate understanding of the inner workings of insurance companies as they relate to insurance claims and the importance of risk management provided Les his unique niche. He became well positioned to implement an exciting new service of roof certifications, the "key" for gaining entry into a rich referral base, to meet the needs of roofing professionals, property owners and everyone else involved in real estate transactions. Combining the tried-and-true with the new and innovative, he created a Patent-pending process of inspecting and certifying roofs and a trademarked proprietary roof certification program designed to bring peace of mind to property owners and the real estate community as well as profitability to contractors. This converged with his desire to raise the bar for the roofing industry, improve overall standards and to "do things right.
MANAGEMENT TEAM
www.certaroof.com, 12 July 2010 [cached]
Les Watrous : Founder & CEO
Les provides the overall vision for Cert-A-Roof® and is the driving force behind all business development operations as Cert-A-Roof® grows into a recognized, trusted brand name nationwide. He is the chief "guardian of the brand" with a spectrum of responsibilities that includes the overall direction of the company and the development and management of the franchise operations. Les makes sure the company maintains its focus on core values and on its stated mission to provide a superior level of service and exceptional value in meeting the roofing needs and protection of homeowners and the real estate community.
In his twin roles as Founder and Chief Executive Officer, Les draws on his broad and varied experience as a business owner, visionary, author, entrepreneur and "hands on" general contractor. Les has over 30 years experience in all facets of the residential building industry, including extensive experience in construction management. His core expertise, and his "passion," is providing a system in which other contractors can benefit. He is a leading expert in the roof certification business and developed the patents pending process for inspecting and certifying roofs. Early in his career, Mr. Watrous founded Waterhouse & Associates, a general contracting consumer advocate firm specializing in insurance claims by reconstructing homes damaged by "perils of nature. He quickly became a specialist and has since developed numerous copyrights and proprietary systems that advance the knowledge and techniques of roof certification and the repair process.
Les created "Cert-A- Roof®" based on his in-depth knowledge of all sides of the roofing repair business, including the insurance side. In tandem with Cert-A-Roof®, he developed "LeakFREE(R) roof certification," a two year renewable service agreement that protects sellers, buyers and agents from any future roof related leaks.
Les is also the founder of TGWB Publishing and a former Educational Director providing 3-credit continuing education correspondence course for real estate agents in California entitled "Roof Certifications for Consumer Protection" as well as a 6-credit continuing education correspondence courses for insurance agents in California. He is author of "Top Dollar Property Claims," a business book designed to guide homeowners and contractors through the steps of obtaining a successful claims settlement.
THE ADVISORY BOARD
www.certaroof.com, 12 July 2010 [cached]
According to Les Watrous, CEO and Founder of Cert-A-Roof®, "Jon will be an extremely valuable asset to our advisory board for his breadth and depth of knowledge of the insurance industry.
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