oGoing Small Business Spotlight, Les Watrous of Cert-A-Roof
Les Watrous - founder and CEO of Cert-A-Roof
Les Watrous, founder and CEO of Cert-A-Roof, established his company in 1993.
is an oGoing small business member.
wanted to combine his
family's long history of construction and roofing expertise with his
own sense of genuine customer service, entrepreneurial spirit and passion for the industry.
Those fundamentals have served him well.
The business Les
created has become the industry leader in roof inspection, repair and certification.
provides detailed, quality roof inspections to customers in our primary target area of Riverside, Los Angeles and Orange County," says Les
"Our team at Cert-A-Roof
is passionate about what we do," Les
"We strive to fulfill our mission of protecting our customers by keeping their first line of defense strong: their roof."
on an impressive list of core values: professionalism, reliability, on-time performance, superior service, pride of workmanship, excellence, respectfulness, integrity and accountability, thankfulness, and, referring to his
customers, "your trust.
These words have special meaning for Les
"You'll notice that the first letter in each of the core values spells 'prosperity,'" he
"My philosophy is that unless you adhere to the core values, you'll never obtain prosperity."
Staying Motivated for Success
In 1995, Les founded the National Roof Certification and Inspection Association, and Cert-A-Roof now trains individuals and contractors to follow the organization's protocols when performing inspections, issuing LeakFREE® roof certifications or making roof repairs.
But expanding company services hasn't changed the fact that Cert-A-Roof
is still a family business, one that extends this appreciation of family to its technicians.
"We all strive not only to improve and drive the current business, but to sustain the relationships we've made," says Les
"We stay motivated because Cert-A-Roof's success provides life's necessities for our families and employees."
Given the time requirements of daily operations and the challenge of personally keeping up with constant changes in social media marketing, Les
appreciates the online platform and presence oGoing provides.
has helped manage all of our marketing, social media and even software needs at an affordable price," he
But the bottom line issue for Les
"Customer service is the most important element," he
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