Employees of Kama'aina Loan
- Cash for Gold
have been encouraging patrons to bring in unique items, Maui memorabilia, and vintage finds from old Hawaii.
They love the show and we're a great pawn shop," said owner Les Gold.
is the star of the show and has been in the pawn business a long time.
"We see everything.
People bring in counterfeit money, counterfeit jewelry.
Nothing surprises me nowadays," he
didn't bat an eyelash when Smith showed up and wanted to sell him his counterfeit money and machine.
filled them in on what Smith had told him and the agents found out Smith's counterfeiting claims had been captured on camera for the show.
says, "All because he
five minutes of fame on TV."
Tags: American Jewelry
, Detroit, Hardcore Pawn, Les Gold
, pawnbroker, pawnshop, Reality TV, Stupid Criminals
"It's cool to go to the pawn shop now," says Les Gold, owner of American Jewelry and Loan, the Detroit shop on truTV's "Hardcore Pawn" reality show.
"It's changed the perception of what pawn shops used to be."
While the perception of hock shops has changed for people who have never relied on them, Gold
concedes that the basic business of pawn shops is still the same - acting as the credit card for people who can't get one from MasterCard or Visa.
A corner dedicated to "Hardcore Pawn" features posters, pictures and T-shirts, including one that shows a grimacing Les
, flanked by Seth and his sister, Ashley, over the words, "I got kicked out of American Jewelry
After getting Les Gold
to pose with them for a picture, like all the other tourists who visit, both couples turn to leave.
"We're actually hoping [viewers] do like what they see," owner Les Gold says in a Metro Times article.
Pawn shops have a negative stigma attached to them, and we opened up the door to show what we do so as to kind of take that -" "-to a legitimate, understandable level," Les
The Golds' pawn shop isn't the first to be featured on a reality show.
A new History Channel show called 'Pawn Stars' (again, the porn pun ... are we missing something?) also airs on Mondays, at 10 p.m.
This one follows the owners of Gold
and Silver Pawn Shop in Las Vegas, but Les Gold
says the shows aren't that similar.
"...The pawnbrokers of "Pawn Stores" deal in higher-end items, "Hardcore Pawn" would feature a more down-to-earth look at the industry," Les
says in a recent Crain's Detroit Business article.