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This profile was last updated on 3/17/12  and contains information from public web pages.

Mr. Lenox R. Lohr

Wrong Lenox R. Lohr?

President

NBC
 
Background

Employment History

27 Total References
Web References
Tribute to Ventriloquism | Ventriloquist Central | Edgar Bergen
www.ventriloquistcentral.com [cached]
The president of the J. Walter Thompson advertising agency apologized to Lenox R. Lohr, the President of NBC, and after citing eight year of programming as evidence of this goal, the president admitted to the mistake and ensured the public at large that the same mistake would not be made again.
Newspaper and Magazine Articles
kptv.home.comcast.net [cached]
When Lenox R. Lohr, president of NBC, visited Portland in February 1937, he didn't think the TV age was ever going to begin. "Sound broadcasting will continue to be popular," the executive declared, citing reasons that ranged from the demographic to the technical. More than anything, Lohr couldn't wrap his mind around the physical demands imposed by audiovisual entertainment. As he pointed out, you could listen to the radio and still do a million other things: cook, clean, shave, play tiddlywinks, whatever. TV, on the other hand, would pin people down. "It will require your absolute, undivided attention! Lohr scoffed. Lohr, as it turns out, was no Amazing Kreskin. But then, Kreskin's no Philo T. Farnsworth.
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That's a whole other story, however, and what matters here is that only 20 months after the skeptical Mr. Lohr's visit to Portland, an experimental video setup called the Farnsworth Mobile Television Unit drew throngs of excited Portlanders to Meier & Frank's eighth-floor auditorium.
Lenox R. Lohr, President of ...
www.sms-pujcka.net [cached]
Lenox R. Lohr, President of NBC, discussed the practical problems presented in staging performances for the air.
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Sarnoff and Lohr, and the behind-the-scenes film, the audience was entertained by the Inkspots (*The Ink Spots, see footnote), colored comedy teams, and Hildegarde, "The Television Girl," in characteristic songs.
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Lenox R. Lohr, President of the National Broadcasting Company Talks about NBC's Television Future
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Statement by Lenox R. Lohr, President of the National Broadcasting Company, introducing Mr. Sarnoff at the NBC Press Demonstration of RCA Experimental Television:
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Under the direction of its president, Mr. Lenox Lohr, the NBC has instituted a series of television program tests in which we have sought to ascertain initial requirements.
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