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This profile was last updated on 11/20/14  and contains information from public web pages and contributions from the ZoomInfo community.

Lenny Rubenovitch

Wrong Lenny Rubenovitch?


Local Address: Squamish, British Columbia, Canada
Whistler Skateboard Association

Employment History

  • Spokesperson
    Whistler Skateboard Association
  • Director of Marketing and Business Development
    underExposed Media Group
  • Owner
    underExposed Agency
  • Snowboard and Skateboard Colony Leader Network Inc.

Board Memberships and Affiliations

  • Founder
    Whistler Skateboard Association
18 Total References
Web References
"The project has not been 100 ..., 20 Nov 2014 [cached]
"The project has not been 100 per cent approved, although the (Resort Municipality of Whistler) is moving forward with analyzing the scale of the project, evaluating the budget and bringing on Jim Barnum from Spectrum Skate Parks," said Lenny Rubenovitch, founder of the WSA.
"It's amazing to see the community pulling together," said Rubenovitch. "I have a guy distributing flyers, I have Off Axis Designs helping on the website, artists, promo people, the bars, the brands... It's a snowball effect. Everyone is coming together."
The timeline for phase three of the skatepark features work beginning as soon as summer 2015, but as long as momentum keeps building, skateboarders in Whistler should not have to wait too much longer for an overdue facelift to their skating home venue.
"If we push and fundraise and go the community meetings and speak up, then the municipality is going to see how important it is for us," said Rubenovitch.
Lenny Rubenovitch, ..., 9 Nov 2007 [cached]
Lenny Rubenovitch, Whistler Skateboard Association spokesperson, admits that vandalism in the skateboard park has been a problem.He said the skateboard community needs to step up.For the most part, Rubenovitch said the problems are happening because of a small group of people.
"From breaking windows to urinating under signs asking you not to, these skaters are creating more work for others and threatening the existence of the park itself.It's incredibly short-sighted," Rubenovitch said.
Although frustrated by the lack of respect, Rubenovitch sad the underground skateboard park has been a positive initiative for the Whistler community.He said up to 75 to 100 skaters use the park every day.He also said it is important to remember that the Creekside Underground Skatepark is the only free, alcohol-free, all-day activity in town.
Rubenovitch said he hopes that it's not too late for the skate park.He said the Whistler Skateboard Association plans to implement a volunteer supervision program in which the facility will be locked at certain hours.
"The amount of users is amazing and I don't think that some of the skaters realize they are literally shooting themselves in the foot," Rubenovitch said.
In the end, Rubenovitch and Hockentsien admit that actions speak louder than words.Last weekend a crew of concerned skaters spent their free time cleaning the facility and repainting walls.
"We must make one thing clear: Whistler Blackcomb is the good guy here.They gave us the space, gave us two years to prove we can use it responsibly and now because of the actions of the skateboard community as a whole, they might close it down because of the insane amount of money they have been spending to keep it clean and safe," Rubenovitch said.
Although the decision is pending, Rubenovitch is urging the skateboard community into action.He said skaters need to get off the couch and spread the word.His only hope is that the action is not too late.
1st Annual Westbeach Chinese Downhill |, 20 Sept 2014 [cached]
Westbeach would like to thank and Lenny Rubenovitch of for their assistance with the event.
Lenny Rubenovitch of the ..., 17 July 2008 [cached]
Lenny Rubenovitch of the Whistler Skateboard Association has about $15,000 to $20,000 worth of skateboard park to find a new home for once the Creekside skatepark closes for good at the end of August.
The park, which was built in the Franz's Trail parking garage four years ago, was slated to close in November to free up those parking spaces for Whistler-Blackcomb but the association reached a decision with the company to vacate the space early.Keeping the area clean and supervising hours of operation became too costly for Whistler-Blackcomb and volunteers from the skate community.Given that the park was already slated to be removed, Rubenovitch says it was the best decision.
"It's just a little earlier than we planned," he said.
Rubenovitch says they are also looking at the possibility of creating several small neighbourhood parks around Whistler instead of a single park, some of which could be covered.
Taking down the park's ramps and bowl is a major job, and Rubenovitch will be looking for volunteers to pitch in — something he admits will be difficult.
"I don't know how many volunteers we'll get to tear down a skatepark, but I'm asking people to think in the long term," he said."Skaters have to realize that, yeah, it sucks but it's all for the good to work with the mountains that have contributed money to the park and the association, and supported us over the years.We want to walk away on a positive note."
If you're interested in volunteering or have any questions, Rubenovitch invites people to e-mail him at
"It was never meant to be ..., 10 Jan 2008 [cached]
"It was never meant to be a permanent facility," said Lenny Rubenovitch of the Whistler Skateboard Association.
"By November, hopefully we'll have some ideas and funding in place for a permanent facility for all of our jumps, ramps, and rails," said Rubenovitch.
Although he appreciates that some skateboarders may be frustrated, Rubenovitch is asking skateboarders to be on their best behaviour when using the facility.Bad behaviour, such as graffiti and vandalism, may result in the park being closed early, and might prevent Whistler-Blackcomb from providing assistance in finding a facility in the future.
Because most of the problems occur late at night, the skatepark will close at 10 p.m. nightly, when the lights are turned off.Security guards will visit the area to make sure that skaters have left.
"Skaters might not agree, but we have to look at the bigger picture," said Rubenovitch.
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