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2012-03-01T00:00:00.000Z

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underExposed Agency

Background Information

Employment History

Executive Producer
underExposed Agency

President
Whistler Skateboard Association

Spokesperson
Whistler Skateboard Association

Director of Marketing and Business Development
underExposed Media Group

Snowboard and Skateboard Colony Leader
Colonies.com


underexposedmedia.com

Affiliations

Founder
Whistler Skateboard Association

Web References (21 Total References)


March 2012 | Concrete Skateboarding

www.concreteskateboarding.com [cached]

Executive Producer: Lenny Rubenovitch / Underexposed Agency Ltd.


"The project has not been 100 ...

www.whistlerquestion.com [cached]

"The project has not been 100 per cent approved, although the (Resort Municipality of Whistler) is moving forward with analyzing the scale of the project, evaluating the budget and bringing on Jim Barnum from Spectrum Skate Parks," said Lenny Rubenovitch, founder of the WSA.

...
"It's amazing to see the community pulling together," said Rubenovitch. "I have a guy distributing flyers, I have Off Axis Designs helping on the website, artists, promo people, the bars, the brands... It's a snowball effect. Everyone is coming together."
The timeline for phase three of the skatepark features work beginning as soon as summer 2015, but as long as momentum keeps building, skateboarders in Whistler should not have to wait too much longer for an overdue facelift to their skating home venue.
"If we push and fundraise and go the community meetings and speak up, then the municipality is going to see how important it is for us," said Rubenovitch.


Lenny Rubenovitch, ...

www.whistlerquestion.com [cached]

Lenny Rubenovitch, Whistler Skateboard Association spokesperson, admits that vandalism in the skateboard park has been a problem.He said the skateboard community needs to step up.For the most part, Rubenovitch said the problems are happening because of a small group of people.

"From breaking windows to urinating under signs asking you not to, these skaters are creating more work for others and threatening the existence of the park itself.It's incredibly short-sighted," Rubenovitch said.
Although frustrated by the lack of respect, Rubenovitch sad the underground skateboard park has been a positive initiative for the Whistler community.He said up to 75 to 100 skaters use the park every day.He also said it is important to remember that the Creekside Underground Skatepark is the only free, alcohol-free, all-day activity in town.
Rubenovitch said he hopes that it's not too late for the skate park.He said the Whistler Skateboard Association plans to implement a volunteer supervision program in which the facility will be locked at certain hours.
"The amount of users is amazing and I don't think that some of the skaters realize they are literally shooting themselves in the foot," Rubenovitch said.
...
In the end, Rubenovitch and Hockentsien admit that actions speak louder than words.Last weekend a crew of concerned skaters spent their free time cleaning the facility and repainting walls.
"We must make one thing clear: Whistler Blackcomb is the good guy here.They gave us the space, gave us two years to prove we can use it responsibly and now because of the actions of the skateboard community as a whole, they might close it down because of the insane amount of money they have been spending to keep it clean and safe," Rubenovitch said.
Although the decision is pending, Rubenovitch is urging the skateboard community into action.He said skaters need to get off the couch and spread the word.His only hope is that the action is not too late.


1st Annual Westbeach Chinese Downhill | SHREDBC.com

www.shredbc.com [cached]

Westbeach would like to thank gnarcore.com and Lenny Rubenovitch of underexposedmedia.com for their assistance with the event.


"(There are) two legitimate, top-notch ...

www.piquenewsmagazine.com [cached]

"(There are) two legitimate, top-notch skateboard (design) companies in Canada and Jim is one of them," says skateboarder Lenny Rubenovitch, 32, who founded the Whistler Skateboard Association and has been working with Barnum to push the park's renovations forward.

...
Barnum's credentials and his vision for revamping the park are critical to the project's success, Rubenovitch adds.
...
There was a lot of communication online," Rubenovitch says.
...
Rubenovitch says it's impossible to please everyone and skateboarders can be some of the toughest critics.
"I think it's stressful for some of the skaters," he says, regarding their heavy involvement during the design process.
...
Above all, Rubenovitch says these social media conversations reaffirmed the park's importance to local skateboarders.
"It's a good example of how passionate and how much the skate park means to these individuals," he says.
...
Once the new phase became a realistic possibility, skateboarders rallied behind the Whistler Skateboard Association to fundraise, Rubenovitch says. An auction and fundraiser at local pizza restaurant Creekbread helped raise about $2,000 for park renovations. Aside from the money, the involvement from attendees and about 25 sponsors was overwhelming, he adds.
"We have a lot of support from the community," Rubenovitch says, noting that the turnout speaks volumes for a group that can be challenging to wrangle.
...
Although statistics are tough to find about Whistler's skateboarding culture and RMOW doesn't track the park's current usage, Rubenovitch sees Whistler as a big market for skateboarding.
...
"Skateboarding is one of the most challenging activities you can do," says Rubenovitch, who says people underestimate the amount of discipline it takes to be successful.

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