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2016-02-19T00:00:00.000Z

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Lennie Lawson

Direct Phone: (423) ***-****       

Email: l***@***.com

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Gateway Ford LINCOLN Mazda

1055 West Andrew Johnson Hwy

Greeneville, Tennessee 37745

United States

Company Description

Gateway Ford LINCOLN Mazda is a Greeneville Ford, LINCOLN, and Mazda Dealer located at 1055 West Andrew Johnson Hwy, Greeneville, TN 37745. Our new car line-up includes: Ford C-MAX, Ford E-150, Ford E-250, Ford Edge, Ford Escape, Ford Expedition, Ford Exp ... more

Find other employees at this company (9)

Background Information

Employment History

Owner and Dealer

Gateway Ford

President

Lawson Chevrolet-Oldsmobile

General Manager

Mountain Mazda

Affiliations

Chairman
Laughlin Memorial Hospital

Education

University of Tennessee

Web References (15 Total References)


All businesses in the retail center ...

www.gsun.com [cached]

All businesses in the retail center are separate, but auto-related, owner Lennie Lawson said last week in a written statement.

...
Lawson said in the written statement that CarSmart Auto and Tire Center is full-service, with the mission of offering dealership-quality service at "shade tree" prices.
Comfortable waiting areas are available for customers, along with free lunch for waiting customers at Pal's next door.
The facility includes a completely remodeled shop and delivery area, Lawson said.
NAPA is one of the most recognized automotive brands in the nation, he said, and offers quality parts and low prices on a vast selection of automotive parts, accessories, tools, maintenance items, and paint.
He said the center will offer every type of maintenance and repair service as well as high-volume, discount pricing on all major tire brands, including a full array of tire, wheel and suspension services.
Lawson said the low overhead and aggressive pricing model will save consumers up to 50 percent on traditional labor charges while offering "Good," "Better" and "Best" pricing options on quality NAPA parts.
Another key benefit of the NAPA Autocare Center, he said, will be the nationwide repair warranty that comes with every service.
All qualifying services and repairs are covered by a nationwide 12-month/12,000-mile warranty, which doubles for consumers paying with the NAPA Autocare Easy-pay credit card.
"Regardless of the age, make or model of vehicle, CarSmart will offer fast, affordable and quality service that is warranted by NAPA," Lawson said in the statement last week.
...
Lawson is also the owner and dealer of Gateway Ford Lincoln Mercury Mazda, located at 1055 W. Andrew Johnson Hwy.


All businesses in the retail center ...

www.gsun.com [cached]

All businesses in the retail center are separate, but auto-related, owner Lennie Lawson said last week in a written statement.

...
Lawson said in the written statement that CarSmart Auto and Tire Center is full-service, with the mission of offering dealership-quality service at "shade tree" prices.
Comfortable waiting areas are available for customers, along with free lunch for waiting customers at Pal's next door.
The facility includes a completely remodeled shop and delivery area, Lawson said.
NAPA is one of the most recognized automotive brands in the nation, he said, and offers quality parts and low prices on a vast selection of automotive parts, accessories, tools, maintenance items, and paint.
He said the center will offer every type of maintenance and repair service as well as high-volume, discount pricing on all major tire brands, including a full array of tire, wheel and suspension services.
Lawson said the low overhead and aggressive pricing model will save consumers up to 50 percent on traditional labor charges while offering "Good," "Better" and "Best" pricing options on quality NAPA parts.
Another key benefit of the NAPA Autocare Center, he said, will be the nationwide repair warranty that comes with every service.
All qualifying services and repairs are covered by a nationwide 12-month/12,000-mile warranty, which doubles for consumers paying with the NAPA Autocare Easy-pay credit card.
"Regardless of the age, make or model of vehicle, CarSmart will offer fast, affordable and quality service that is warranted by NAPA," Lawson said in the statement last week.
...
Lawson is also the owner and dealer of Gateway Ford Lincoln Mercury Mazda, located at 1055 W. Andrew Johnson Hwy.


All businesses in the retail center ...

www.greenevillesun.com [cached]

All businesses in the retail center are separate, but auto-related, owner Lennie Lawson said last week in a written statement.

...
Lawson said in the written statement that CarSmart Auto and Tire Center is full-service, with the mission of offering dealership-quality service at "shade tree" prices.
Comfortable waiting areas are available for customers, along with free lunch for waiting customers at Pal's next door.
The facility includes a completely remodeled shop and delivery area, Lawson said.
NAPA is one of the most recognized automotive brands in the nation, he said, and offers quality parts and low prices on a vast selection of automotive parts, accessories, tools, maintenance items, and paint.
He said the center will offer every type of maintenance and repair service as well as high-volume, discount pricing on all major tire brands, including a full array of tire, wheel and suspension services.
Lawson said the low overhead and aggressive pricing model will save consumers up to 50 percent on traditional labor charges while offering "Good," "Better" and "Best" pricing options on quality NAPA parts.
Another key benefit of the NAPA Autocare Center, he said, will be the nationwide repair warranty that comes with every service.
All qualifying services and repairs are covered by a nationwide 12-month/12,000-mile warranty, which doubles for consumers paying with the NAPA Autocare Easy-pay credit card.
"Regardless of the age, make or model of vehicle, CarSmart will offer fast, affordable and quality service that is warranted by NAPA," Lawson said in the statement last week.
...
Lawson is also the owner and dealer of Gateway Ford Lincoln Mercury Mazda, located at 1055 W. Andrew Johnson Hwy.


As of Monday, Mazda ...

www.greenevillesun.com [cached]

As of Monday, Mazda has announced that Lennie Lawson, at left, is the new Mazda dealer for Greene County. He succeeds his father, Max Lawson, who has been the Mazda dealer of record locally since 1977. Lennie Lawson is also the owner and dealer of Gateway Ford Lincoln Mercury. Both the Ford dealership and the Mazda dealership will be located at the current site of Gateway Ford, 1055 W. Andrew Johnson Hwy.

...
Lennie Lawson, a son of Max and Barbara Lawson and the owner of Gateway Ford, said in an interview Tuesday that, on Monday, Mazda officially named Gateway Imports, Inc., doing business as Gateway Mazda, as the Japanese automotive company's Greene County franchisee, with him as the dealer/operator.
...
Gateway Imports is a company that was formed by Lennie Lawson in the last several months in the hope that it would be able to win approval as the local Mazda franchise-holder.
The company is a wholly-owned subsidiary of Gateway Ford, also owned by Lennie Lawson. Gateway Ford holds the local Ford franchise, and Lawson is the dealer.
...
In the interview Tuesday, Lennie Lawson was enthusiastic about Mazda's decision to name his new company its Greene County franchisee.
Part of his excitement, he explained, came because he has been working toward the award of the franchise for some eight months, coordinating both with Ford Motor Company and also with Mazda itself.
Because the new dealership will be located at the same site as Gateway Ford, it was somewhat complicated to win approval from both companies, he explained. The 5.5-acre site is located at 1055 W. Andrew Johnson Hwy., next to the Towne Crossing 8 movie complex.
Lawson noted that the announcement is also positive news for the community itself, especially in financial terms.
"It's good for Greene County, especially from the standpoint of sales tax revenue, that Greene Countians can buy a nice [Mazda] car and not have to go out of town to do it," he said.
Other positive factors for the community, he noted, are the convenience it will mean not only for those interested in buying a Mazda but also for Mazda-owners, who will continue to be able to obtain local service for their vehicles.
In addition, he pointed out, having the dealership in Greeneville will of course mean additional local jobs that could have gone to another community if the franchise had not been awarded locally.
...
Until Monday, however, Lennie Lawson said, the Japanese automotive company had never approved a change in the official dealer of record from Max Lawson.
...
The shift to the new location was, however, not formally authorized by Mazda, Lennie Lawson explained today, and for that reason there was a strong possibility that the Mazda franchise would be withdrawn from the county.
In August 2009, Lawson bought Gateway Ford from Bewley.
...
Meanwhile, Lawson said Tuesday in the interview, ever since buying Gateway Ford and the Mazda inventory last year, he has been working toward being awarded the local Mazda franchise, with the understanding that it would be operated at the same site as Gateway Ford.
Lawson said that he had first concentrated on winning agreement from Ford Motor Company to allow a Mazda franchise to be co-located at the Ford franchise site.
When Ford gave its approval for that, Lawson said, he began working to win approval for the arrangement from Mazda, which, he said, required him to form a separate company and apply for the franchise as a new franchisee.
"It took a long time to work out a way it was acceptable to both Ford and Mazda," Lawson said, but added that, "Finally, we were able to do that."
He said that he expects to have 5-6 truckloads of Mazda vehicles on-site in three weeks.
...
Lawson also noted that "There are 690 Mazdas in Greene County, and we take care of most of them."
He emphasized that the start-up of the new Mazda franchise "could not have happened had it not been for the assistance of Greeneville Federal Bank.
...
Lennie Lawson was asked.


Shown above in this photo made ...

www.greenevillesun.com [cached]

Shown above in this photo made at Lawson Chevrolet this morning are, left to right: Lennie Lawson; Daniel Johnson, another partner with the Lawsons and Bewley; Max Lawson; and Bewley

...
Lennie Lawson, a son of Max Lawson and the member of the family now most involved in managing the automotive businesses, said in an interview that the family is selling all of its automotive interests, including its interests in Lawson Chevrolet, Inc.; Lawson Mountain Imports, which does business as Mountain Mazda; Gateway Ford Lincoln Mercury, Inc.; and Toyota of Bristol.
...
Lennie Lawson said he has formed a new company -- The Lawson Company -- of which he is owner and president.
The new company, he said, will specialize in three areas: marketing planning and execution, sales and human resource training, and property development.
Based in Greeneville, The Lawson Company will, he continued, serve not only the auto industry "but any small, medium or large business."
He plans to offer services mainly in Tennessee and the southeastern U.S., he said.
"I look forward to hanging my shingle out," he added with a smile.
Approached Bewley In 2007
Lawson explained in the interview that he had approached Bewley with the possibility of Bewley's buying the Lawsons' automotive interests more than a year ago, and the arrangements had been worked out slowly over the months since then.
"I have been ready to pursue some other business and personal interests for several years but never thought it could be a reality due to how entrenched I was in the car business," Lawson said.
...
Lawson noted that his wife, Terri, "has been a big part of this decision" and said the change also has strong support from their son, Blaine, who is employed at Lawson Chevrolet, and from his parents, Max and Barbara Lawson.
...
In a separate interview, Max Lawson said that the planned sale is "very important to us. ... Lennie has gotten it all together."
...
Kent Bewley recalled in a separate interview that "Lennie and I and Max have been partners for 12 years.
...
"Lennie convinced me to give the car business a try," he told the Sun in an interview.
...
Lennie Lawson had previously been dealer-operator at Gateway but resigned from that position in favor of Johnson when the move occurred this year, Lawson said.
...
Lennie Lawson had previously been dealer-operator at Gateway but resigned from that position in favor of Johnson when the move occurred this year, Lawson said.
...
The dealership is owned currently by Max Lawson, Lennie Lawson, Kent Bewley, Daniel Johnson, and Susan Holzschuh.
...
Lennie Lawson has been dealer-operator of Lawson Chevrolet since 1994, and is general manager of Mountain Mazda.
Lennie Lawson, Kent Bewley, Daniel Johnson and Buck Holt have been the owners of Gateway Ford since October 2005, and Lawson, Bewley and Johnson have jointly owned Toyota of Bristol since December 2007.
...
Lennie Lawson said in the interview with the Sun that he has been involved in his family's automotive businesses on a full-time basis since July 1, 1978, about a month after he graduated from the University of Tennessee.
...
In addition to their business role in Greeneville/Greene County, the Lawson family has been and continues to be extensively involved in the civic and church life of the community, a tradition that Lennie Lawson has embraced.
A former president of the Exchange Club of Greeneville, he serves on the Greeneville Parks & Recreation Department Advisory Board, has been active in the youth program at Asbury United Methodist Church for 15 years, and was a founding member of the board of directors of Laughlin Healthcare Foundation.
He paid warm tribute to his parents' influence on him both as an automotive dealer and as a full participant in the life of the community.
He recalled that, when his father bought the local Chevrolet dealership from the late Joe Bewley in 1971, he [Max Lawson] "put in everything that he had and he borrowed the rest ...It was a true leap of faith."
Lennie Lawson said he had "learned a lot" from his father both about relating to people and about weathering difficult periods in the automotive business, such as the oil embargo in the 1970s and the U.S. recessions in the early 1980s and the early 1990s.
He has had success in the car business, he said, pointing out that "Dad created an opportunity for me."
He noted that his older brother, Wendell Lawson, a cardiologist in Oak Ridge, had decided to go into the field of medicine.
But, Lennie Lawson said, "From the time I was 16, I felt that [an automotive dealer] was probably what I was going to be."
He said his father and mother "have set an unsurpassable example" for him of service to the community, adding, "They have always been nothing but a positive influence on me."

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