Len Marchese - RethinkTankLen Marchese
has come up with an Internet-based idea that futurist and author Watts Wacker said is a bit ahead of its time."We are providing virtual office space and buildings where people and companies can create a virtual image of their business and connect people and their work differently," Marchese
said.Marchese is president of the tenyear- old Rethink Inc. in Danbury, a motivational consulting firm with clients in the Fortune 500 roster.
"We help them apply different creative techniques and innovative methods to advance and uplift their level of performance," he
But Rethink's focus is about the change drastically from face time to etime.Over the years "I evolved a method for business innovations that is an electronic means for people to collaborate, communicate and share information," he
said.The e-office he
has created he
(www.rethinktank.com), "a collaborative software that has moved Rethink into the first applications service provider, the first virtual service provider."
In essence, Marchese
has pulled together various electronic components of the computer, the Internet and web pages and created electronic office space complete with meeting rooms (video or audio conferencing and text chat), document storage and retrieval areas, showrooms, just about anything a real office building contains, only in electronic form.RethinkTank
"removes the barriers of time, distance and inclusion," he
said, and be accessed by computer, cell phone or hand-held devices.
"We're like the first virtual real estate brokers.We've equipped the virtual offices with capabilities we believe many business people need," he
said.The target market is small to mediumsized businesses that will lease e-office space at prices ranging from $75 a quarter to $1,750 a quarter for an entire office building of five floors.Purchase prices range from $7,500 to $125,000.Marchese
has completed the Beta trials for the software, and is about to launch the virtual office's 1.5 version next month or in early November.A marketing firm will promote the virtual office in the Hartford-Boston corridor, he
said.Within a year of the launch, he
projects "somewhere around 300 to 500 customers" and first-year revenues of $5 million.
"Our vision is to be the place where human capital is connected to creativity without us necessarily being in the picture," he
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