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Leland Hardy



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589 8th Ave 14th Fl

New York City, New York,10018

United States

Company Description

NewYork.com is an internet publishing company specializing in tourism, leisure and entertainment in New York City. It is uniquely positioned as a powerful digital media enterprise, offering a broad array of content and information for users from around the glo...more

Background Information

Employment History


Iron Lady Enterprises Inc

Investment Banker

The Bear Stearns Companies Inc.


Hennessee Group LLC

Global Marketing Advisor


Beijing Foreign Languages Institute


Wharton School

specialized MBA/MA dual degree

Finance , Marketing and Chinese Business

Wharton School's Lauder Institute

Web References(65 Total References)

Our Team

www.newyork.com [cached]

Leland Hardy
Founder & Original Registrant Leland is the youngest ever Fellow from the Wharton School's Lauder Institute where he earned a specialized MBA/MA dual degree in Finance, Marketing and Chinese Business. He is an honors graduate of the Beijing Foreign Languages Institute and speaks Chinese and Spanish with native fluency, as well as French and Japanese. He is a winner of the Advertising Age Magazine 'Marketing 100' award as one of the top 100 marketers in the world. A professional heavyweight boxer during his tenure at one of Wall Street's major investment banks, Hardy scored a knockout victory in Madison Square Garden's "Fight of the Year," a fight that was named one of the "Top 20 Fights of the 80's" by Boxing Scene magazine and is considered by many to be the greatest undercard fight in history. Hardy now advises senior management of both large corporations and small businesses in the areas of corporate strategy, supply chain management, and global business development.

Domain Name Journal - Cover Story Archive

dnjournal.com [cached]

The Domain World's Renaissance Man: A Ringside Seat With NewYork.com Owner Leland Hardy


The Domain World's Renaissance Man: A Ringside Seat With NewYork.com Owner Leland Hardy
He's been a brilliant scholar, a pro boxer, a big time sports agent and a Wall Street wizard - and Leland Hardy is just getting started. The one thing I love most about the domain industry is that so many people I meet have a great personal story that begs to be written. As a journalist being in this business is truly like being a kid in a candy store. The options are endless and every one of them is a delight. A perfect case in point is NewYork.com owner Leland Hardy whom I met for the first time at the T.R.A.F.F.I.C. East conference in Hollywood, Florida last month. NewYork.com owner Leland Hardy Leland has always loved learning and there are few subjects he has not at least dabbled in. That intellectual curiosity has made his life an ongoing adventure with many chapters still to be written - but what he has already accomplished would make a pretty darn good book. Hardy was born in 1961 in Philadelphia where he still makes his home. The way his siblings excelled did indeed leave Leland with a high standard to live up to. Leland was the only one of the kids who did not spend all of their school years in private Catholic institutions. In high school he decided he wanted to go public at Philadelphia's famous Central High School (a school that has been ranked as the best academic public high school in the country). Leland and sister "Judi" "In high school I was surrounded by the best of the best and the smartest of the smartest," Hardy said. I continued my study of Spanish through high school and as a senior I won the American Association of Teachers of Spanish and Portuguese national Spanish Contest as the #1 non-Hispanic speaker of Spanish in the country," Hardy recalled. However, that would be one of the few highlights in his prep career. I was determined to change that once I got to college and I did just that," Hardy said. College Days - Leland Hardy I still have a circa 1978 letter from the Program admonishing me for "spending countless hours in the billiard room mastering shot angles" and for taking non-credit classes like Practical Uses and Techniques in Hypnosis when I could have been better using my time," Hardy laughed. "For me, it was all about the pursuit of excellence in a broad variety of fields and endeavors and that brings me to how I got involved in boxing," Hardy said. Hardy exclaimed. Even Mike Tyson was in our class, though he lost back-to-back matches to eventual Gold Medalist Henry Tillman and never made it to the Olympics," Hardy said. "I had already established a plan that included my getting into Wharton in the event that I didn't make the Olympic Team. Unfortunately or fortunately, I didn't make the team, so I enrolled at Wharton but two weeks after getting my degree I turned professional and made my pro boxing debut on ESPN." Leland Hardy photo "I decided to focus on Chinese since I had become fluent in it while at IUP," Hardy said. Thus began what was literally about 100 consecutive 20-hour days of intense immersion in Chinese language and culture," Hardy ruefully recalled. This photo of Leland Hardy To this day I retain the friendships that I established with my students and I had them come to train with me in New York in the mid 1990's," Hardy said. Being Ali's biggest fan, I immediately began brainstorming about who I knew who could introduce me to him," Hardy said. Of course, I thought that no meeting would ever occur and that my leg was being pulled," Hardy recalled. Muhammad Ali (front left) and Leland Hardy (standing at Hardy even wound up getting to spar with his hero in China as shown in the photo below. I established a lifelong friendship with Ali and his family and I am in regular contact with them to this day," Hardy said. But at the same time the events above were playing out, Hardy was also following a path that led him to his domain treasures. "I was always intrigued by computers once I became exposed to them," Hardy said. It was there that I was first exposed to what would become the Internet," Hardy said. That provided Hardy with a computer/web foundation that he would come back to a few years later, but first he went to Wall Street, worked at Bear Stearns and helped set up General Motors' vehicle manufacturing operations throughout China. He also boxed professionally from 1986-1991, winning Madison Square Garden's "Fight of the Year in 1989" which Boxing Scene Magazine called one of the "Top 20 Fights of the 80's. "That knockout win, Leland "Sugarman"Hardy vs. Around 1994 Hardy started getting back into what was now the Web. "In so doing I became aware of the domain name space and I had visions of what it could evolve into," Hardy said. "In 1994 I reserved the name NewYork.com and over the years I amassed a small portfolio of about 1,000 domains, 99% of which are dot coms, which I favor greatly over .nets, .infos and other TLDs." The endless potential of a domain like NewYork.com is so obvious today that it is shocking to hear what Hardy originally had in mind for the name when he found it sitting there available for anyone who wanted it in 1994. "The first concept for the site was as a shopping service for people around the world who wanted to get access to the famous faux products from Canal Street in New York's Chinatown. That plan was never implemented as we couldn't justify the potential risk of dealing in what is essentially contraband, especially when we would eventually want advertising and other relationships with major brands - counterfeit versions of whose products we contemplated selling through the website," Hardy said. Fortunately, he soon discovered a far better use for the domain. "After careful study of what people actually wanted and with the benefit of the likes of Google, Yahoo! and MSN search, we evolved into what we think at present is a maximal exploitation of the business model, the provision of all of the things that users visit a multiplicity of sites for - hotels, restaurants, shopping, sightseeing tours, etc., all at one domain that happens to be the easiest name in the world to remember," Hardy said. "To be sure, I field offers all the time to buy the name or to partner with me in the exploitation of the name, but my partner, Tom Stafford, a prominent Philadelphia businessman, and I have weathered many a storm and many an enticement to accept offers for sales and partnerships," Hardy said. While Hardy has been aware of domains since their earliest days, it was only a few years ago that their vast commercial potential really dawned on him. "I always knew that having quality domains was a real value play, but it wasn't until about 2003 when I visited with Ron Sheridan out at Leland Hardy and LeaseThis.com's Carron Allen his Oversee.net offices in Los Angeles (at the introduction of my friend and Account Manager at Google, Jana Lidz) that I really appreciated how enormous the business is," Hardy said. Hardy finally made it to his first T.R.A.F.F.I.C. conference last month in Hollywood, Florida where he saw the hammer drop on another blockbuster - Computers.com at $2.2 million in Moniker's live auction. But it was a smaller sale at that event that really caught his attention. Hardy said, "More importantly, at that same auction RapVideos.com sold for $70,000. Some of Hardy's appreciation for the potential of a domain like RapVideos.com comes from his close association with one of the world's best known rappers and music impresarios - Master P. "Master P is a close friend and arguably the hardest working man in show business," Hardy said. Hardy served as the family Business Advisor Hardy said "I was also the family Business Advisor for tennis's Williams family for some 15 years from the time that Venus and Serena were 6 and 7 years old respectively, until they reached majority. Hardy declared. No surprise that Hardy won the 1999-2000 Advertising Age Magazine "Marketing 100" Award as one of the top 100 marketers in America. Hardy now has his sites set on plans to develop more of the domains in his portfolio as he has done with NewYork.com. "I plan to unpark many of them, having a first-threshold goal of 1,000 fully operational websites by the end of 2008, covering a broad range of topics, ranging from energy conservation ( CleanBiodieselFuel.com), to crime prevention ( CatchPedophiles.org), to sports (Fa


That topic was tackled by Owen Frager (Frager Factor), Michael Gilmour (WhizzbangsBlog.com), Jonathan Boswell (LeaseThis.com), Leland Hardy (NewYork.com), Dr. Christopher Hartnett and Sahar Sarid (Recall Media Group) .
One of the most interesting new people I met at this edition of T.R.A.F.F.I.C. was NewYork.com owner Leland Hardy who served on this panel. Hardy has such an interesting personal story ( Wharton graduate, a former boxer and foreign language translator for Muhammad Ali to name just a few things) that we decided to do a separate story on him next month. Leland Hardy NewYork.com


Ron Jackson from http://www.dnjournal.com interviews Leland Hardy.
The Domain World's Renaissance Man: A Ringside Seat With NewYork.com Owner Leland Hardy He's been a brilliant scholar, a pro boxer, a big time sports agent and [...]

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