The documentary , personally directed by Xenon chief Leigh Savidge
, has gone as high as No. 2 at Tower Records and Video , No. 3 at Best Buy
and No. 8 at Blockbuster
.It even cracked the national Top 100 , peaking at No. 38 on VideoScan's top VHS sellers.
Taking a cue from Fox , Disney
and Universal , Xenon
proudly issued its own press release announcing the success of Welcome to Death Row , maintaining that retailers around the country say they underbought the title , in light of its continued heavy demand.
In the midst of servicing reorders to video retailers , Xenon continues to widen the exposure for Welcome to Death Row with national radio give-aways and an international festival presence , the company says.
I've watched it -- an excited Leigh Savidge
sent me a copy as soon as it was ready -- and let me tell you , this is really something.
To borrow a word frequently tossed about in DVD circles , it's truly an immersive experience in the heady , heavy world of rap , a video culture shock that fully deserves all the attention it appears to be getting at retail -- and from consumers.
Let the big boys crow about their marquee DVDs.I'll cheer just as loudly for the little guys and their cassette.