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2016-04-07T00:00:00.000Z

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Dr. Lee Markowitz

Global Chief Research Officer

Ipsos S.A

Direct Phone: (440) ***-****       

Ipsos S.A

35 Rue du Val de Marne

Paris, Île-de-France 75013

France

Company Description

Ipsos Healthcare is a fact-based research, consulting and strategy specialist in the global biopharmaceutical industry. more

Find other employees at this company (13,202)

Background Information

Employment History

Vice President, New Product Development

The NPD Group Inc

Vice President, Marketing Sciences

Walkers Limited

Education

Bachelor's degree
Mathematics
Kenyon College

Doctorate
Social Psychology
Bowling Green State University

Master's degree
Applied Statistics
Bowling Green State University

Web References (94 Total References)


CASRO Online 2012 – Panel of Panelists - Quester

www.quester.com [cached]

Quester's technology was featured in a presentation given by David Brandt and Lee Markowitz of the Ipsos Open Thinking Exchange.


Ipsos Features Quester’s Interactive Probing at CASRO Online 2012 - Quester

www.quester.com [cached]

Quester was honored to have been featured in a paper presented by David Brandt and Lee Markowitz of Ipsos at this year's CASRO Online conference in Las Vegas.

...
Brandt and Markowitz suggest that part of the problem may be the fact that "traditional research approaches are siloed into quantitative, qualitative, and observational.
...
Brandt and Markowitz shared that an analysis of the results of hundreds of applications of Quester's tool resulted in a "four-fold increase (from 7 words to more than 30) in the number of words in the fully probed response in comparison to an unprobed answer.
...
Lee Markowitz, PhD., is the Chief Research Officer of Ipsos InnoQuest. In his role, Lee is responsible for certifying that all methodologies, products, and approaches developed by Ipsos InnoQuest, Ipsos' Innovation and Forecasting practice, are globally consistent, of the highest quality, and best in class.


Ipsos Leaders to Take to the Podium At 2010 ARF Event

www.marketresearchworld.net [cached]

Lee Markowitz, Global Chief Research Officer with Ipsos Marketing, will examine forecasting tools for innovating and marketing consumer packaged goods.

Dr. Markowitz will first discuss how traditional forecasting tools are often too rigid to apply to current innovation processes and then introduce solutions that will help marketers meet today's challenges.


by Lee ...

www.ipsos-na.com [cached]

by Lee Markowitz

...
Lee Markowitz Global Chief Research Officer, Marketing Ipsos InnoQuest


Ipsos - Nobody's unpredictable

www.ipsos-novaction.com [cached]

Lee Markowitz, Chief Research Officer, Ipsos Innoquest,

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