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This profile was last updated on 10/28/14  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Lee Markowitz

Wrong Dr. Lee Markowitz?

Global Chief Research Officer

Ipsos Marketing
Local Address: Ohio, United States
Ipsos S.A
35, rue du Val de Marne
Paris , FR 75628
France

Company Description: Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and...   more
Background

Employment History

  • Chief Research Officer, Ipsos InnoQuest
    Ipsos S.A
  • Vice President, New Product Development
    The NPD Group Inc
  • Vice President, Marketing Sciences
    Walker Information

Education

  • Ph.D.
  • Bachelor's degree , Mathematics
    Kenyon College
  • Doctorate , Social Psychology
    Bowling Green State University
  • Master's degree , Applied Statistics
    Bowling Green State University
51 Total References
Web References
Based out of Ipsos' Munich ...
www.ipsos-na.com, 13 Mar 2013 [cached]
Based out of Ipsos' Munich office, Zach will report to David Lansanah, Global Managing Director, Product Testing, and Lee Markowitz, Global Chief Research Officer, Ipsos InnoQuest.
That's why we developed the Archetype ...
www.ipsos-na.com, 16 Oct 2012 [cached]
That's why we developed the Archetype IQ System- to help marketers achieve a more robust picture of their product innovations and a better understanding of their potential for success," says Lee Markowitz, Global Chief Research Officer, Ipsos InnoQuest.
Consumer Goods Research | Ipsos Marketing
www.ipsos-na.com, 12 July 2012 [cached]
Lee Markowitz Global Chief Research Officer Ipsos Marketing
Lee ...
www.novaction.com, 12 Sept 2012 [cached]
Lee Markowitz
Lee Markowitz is Global Chief Research Officer of Ipsos Marketing, Consumer Goods Sector. He has a wealth of experience in new product development, and has developed and implemented validated models for forecasting product sales, measuring advertising effectiveness, optimizing product lines, and determining source of volume. He is an innovation expert, published researcher and key industry conferences presenter (The Advanced Research Techniques Forum, Institute for International Research, Marketing Research Industry Association, and Product Development & Management Association)
...
Lee Markowitz
...
Lee Markowitz is Global Chief Research Officer of Ipsos Marketing, Consumer Goods Sector. He has a wealth of experience in new product development, and has developed and implemented validated models for forecasting product sales, measuring advertising effectiveness, optimizing product lines, and determining source of volume. He is an innovation expert, published researcher and key industry conferences presenter (The Advanced Research Techniques Forum, Institute for International Research, Marketing Research Industry Association, and Product Development & Management Association)
Ipsos MORI News
www.ipsos-mori.com [cached]
That’s why we developed the Archetype IQ System– to help marketers achieve a more robust picture of their product innovations and a better understanding of their potential for success,” says Lee Markowitz, Global Chief Research Officer, Ipsos InnoQuest. “Knowing an innovation’s Archetype can help determine the next best steps in making it a success – or indicate that it’s time to move on to another opportunity.”

The 12 Archetypes as defined by Ipsos InnoQuest are aimed at helping marketers gain a deeper understanding of their innovations and decide on specific courses of action.
For example, a concept identified as a Breakthrough Archetype will meet consumers’ needs in a unique way – however, the marketer will need to find ways to convince them that the product will deliver. 

A concept identified as a ‘Niche/Targeted’ Archetype will require the marketer to think differently and decide if the concept should be targeted, reworked to appeal to a broader audience, or stopped completely.

Designed as a standard client deliverable for Ipsos’ InnoScreen*Concepts solution, the  Archetype IQ will help marketers identify areas of product development that may be missed in other innovation research processes, or reveal new ideas and opportunities that help invigorate a brand.

“The Archetype IQ System defined by Ipsos InnoQuest is backed by our extensive research into CPG innovation and will go a long way to help our clients see a world of opportunity that is more vivid and colorful than a simple black and white, yes or no perspective,” adds Lauren Demar, Global CEO for Ipsos InnoQuest. “To ensure that no worthy innovation opportunity goes unnoticed, a strategic understanding of innovation Archetypes provides deeper insight into the real world market potential behind clients’ new product ideas – ultimately ensuring a greater return on investment.”

Ipsos InnoQuest also employs a distinct set of Archetypes when evaluating innovations outside the consumer packaged goods sector.
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