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This profile was last updated on 12/22/15  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Lee Markowitz

Wrong Dr. Lee Markowitz?

Chief Research Officer, Ipsos Inn...

Phone: (440) ***-****  
Local Address:  Ohio , United States
Ipsos S.A
35 Rue du Val de Marne
Paris , Île-de-France 75013

Company Description: Ipsos is a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs...   more

Employment History


  • Ph.D.
  • Bachelor's degree , Mathematics
    Kenyon College
  • Doctorate , Social Psychology
    Bowling Green State University
  • Master's degree , Applied Statistics
    Bowling Green State University
51 Total References
Web References
Based out of Ipsos' Munich ..., 13 Mar 2013 [cached]
Based out of Ipsos' Munich office, Zach will report to David Lansanah, Global Managing Director, Product Testing, and Lee Markowitz, Global Chief Research Officer, Ipsos InnoQuest.
That's why we developed the Archetype ..., 16 Oct 2012 [cached]
That's why we developed the Archetype IQ System- to help marketers achieve a more robust picture of their product innovations and a better understanding of their potential for success," says Lee Markowitz, Global Chief Research Officer, Ipsos InnoQuest.
Consumer Goods Research | Ipsos Marketing, 12 July 2012 [cached]
Lee Markowitz Global Chief Research Officer Ipsos Marketing
Lee Markowitz, Ipsos InnoQuest, ..., 17 May 2014 [cached]
Lee Markowitz, Ipsos InnoQuest, USA
Business issue
Lee Markowitz, Global Chief Research Officer, Ipsos InnoQuest, USA
Ipsos Features Quester’s Interactive Probing at CASRO Online 2012 - Quester [cached]
Quester was honored to have been featured in a paper presented by David Brandt and Lee Markowitz of Ipsos at this year's CASRO Online conference in Las Vegas.
Brandt and Markowitz suggest that part of the problem may be the fact that "traditional research approaches are siloed into quantitative, qualitative, and observational.
Brandt and Markowitz shared that an analysis of the results of hundreds of applications of Quester's tool resulted in a "four-fold increase (from 7 words to more than 30) in the number of words in the fully probed response in comparison to an unprobed answer.
Lee Markowitz, PhD., is the Chief Research Officer of Ipsos InnoQuest. In his role, Lee is responsible for certifying that all methodologies, products, and approaches developed by Ipsos InnoQuest, Ipsos' Innovation and Forecasting practice, are globally consistent, of the highest quality, and best in class.
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